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Air Freshener Dispenser Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global air freshener dispenser products market was valued at USD 7.5 billion in 2022 and is projected to expand at a CAGR of 6.7% from 2023 to 2030. This can be attributed to the increasing demand for air freshener dispensers from various end use industries such as hospitality, healthcare, automotive, and retail. Air fresheners are used for a variety of purposes, including removing odors, providing a pleasant scent to the environment, and providing long-lasting fragrances. The rapid growth of the hospitality industry and the increasing number of hotel rooms is anticipated to drive the demand for air freshener dispensers. Furthermore, the rising number of hospitals and healthcare facilities is expected to create a demand for air fresheners to provide a pleasant smell in the environment.
In recent years, the development of automated air freshener dispensers has gained traction. Automated air fresheners are equipped with a timer that allows users to control the release of fragrances. These devices are easy to use and require minimal maintenance, thus gaining popularity among customers. On the other hand, the high cost of automated air fresheners is expected to limit their adoption.
Moreover, the development of innovative and effective air freshener products is expected to drive the market growth. Manufacturers are introducing new products with enhanced features to cater to the changing preferences of customers. For instance, in May 2021, Air Wick launched an air freshener with a motion sensor for automatic activation. This product is designed to provide a pleasant smell in the environment when any motion is detected. Furthermore, the increasing demand for air freshener dispensers from the automotive sector is expected to propel the market growth.
In addition, the increasing demand for eco-friendly air freshener dispensers is expected to drive the market growth in the coming years. Manufacturers are focusing on using eco-friendly materials and technologies to reduce their carbon footprint. For instance, in August 2021, Air Wick launched an organic air freshener, which is made from ingredients derived from renewable sources. Furthermore, the increasing demand for air fresheners in the retail sector is expected to drive the market growth. Retailers are increasingly using air fresheners to create a pleasant environment in their stores.
Product Insights
The automatic air freshener dispenser segment is expected to expand at the highest CAGR of 8.3% over the forecast period. Automated air freshener dispensers are widely used in public places such as offices, hotels, and restaurants. These dispensers operate automatically and provide a pleasant smell in the environment. According to an article published by the National Environmental Health Association, in 2020, over 85% of people prefer to use automated air freshener dispensers rather than manual ones. Additionally, increasing demand for air freshener dispensers in residential buildings, hospitals, and other places is contributing to the market growth.
The battery-operated air freshener dispenser segment is expected to account for the largest share of the market in 2022. Battery-operated air freshener dispensers are cost-effective and efficient with regard to energy requirements. The growing demand for smart products in the consumer market is driving the growth of the segment. According to an article published by the International Journal of Scientific & Engineering Research, in January 2020, the global market for battery-operated air fresheners is expected to increase at a rapid pace in the coming years.
Distribution Channel Insights
The supermarkets and hypermarkets segment held a significant share of the global air freshener dispenser products market. This segment is expected to dominate the market during the forecast period. Increasing consumer preference for purchasing air freshener dispenser products from supermarkets & hypermarkets is a major factor driving the growth of this segment. Additionally, the supermarkets & hypermarkets segment provides a wide range of products at a single outlet and customers can easily compare the prices of different products. Moreover, the availability of discounts and offers is encouraging customers to purchase air freshener dispenser products from supermarkets & hypermarkets.
The online segment is expected to register the highest CAGR during the forecast period. The convenience and cost-effectiveness of online shopping are the major factors driving the growth of this segment. Increasing internet penetration and the growing number of online stores are also aiding the growth of this segment. Moreover, numerous online stores offer discounts and free shipping, which is also enhancing the demand for air freshener dispenser products from online stores.
Type Insights
The manual dispensers segment accounted for the largest revenue share of 52.7% in the year 2022. The increasing demand for cost-effective solutions among the end-users has driven the growth of the manual dispensers segment. Furthermore, the easy installation and maintenance of these dispensers has made them a preferred choice among the consumers. Moreover, the surge in demand for air fresheners in commercial spaces such as office buildings, shopping malls, and residential complexes is expected to propel the demand for manual dispensers.
The automatic dispensers segment is expected to witness the highest growth during the forecast period. The growing demand for automated solutions and technological advancements have encouraged the manufacturers to introduce advanced automatic air freshener dispensers. For instance, in January 2021, Georgia-Pacific Professional, a brand of Georgia-Pacific, introduced a new automatic air freshener dispenser called the GP PRO AutoAir system. This system is designed for easy installation, efficient operation, and programmable settings with a built-in fan to deliver fragrance into the largest spaces.
Regional Insights
Europe is expected to hold the largest market share over the forecast period from 2022 to 2027. This is attributed to the increasing demand for air fresheners, mainly from the residential segment, due to the increasing presence of air fresheners in households. Furthermore, the presence of leading players, such as Procter & Gamble and Henkel, is also driving the growth of the market in the region.
The Asia Pacific is expected to witness the highest growth over the forecast period. Growing demand for air fresheners in commercial sectors, such as hotels and restaurants, is driving the growth of the market in the region. Furthermore, the presence of several prominent manufacturers, such as Godrej Consumer Products, SC Johnson, and Reckitt Benckiser, is also fuelling the growth of the market in the region. The regional market is also witnessing the emergence of many regional and international brands, such as Air Wick and Glade, which are further driving the growth of the market.
Financial Projections
In this part of the air freshener dispenser products business plan, we will provide a detailed breakdown of all the income and expense categories of the business. These projections include cash flow projections and capital requirements for your air freshener dispenser products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an air freshener dispenser products business comes from product sales, subscriptions, and advertising. Here you will find a list with a description of each of them and other possible sources of profit such as discounts, bundle pricing, and referrals.
Projecting Expenses
In this section, all the regular expenses related to keeping the air freshener dispenser products business running will be described. The list of operating expenses includes manufacturing costs, inventory costs, shipping, marketing and advertising, utilities, taxes, and others.
Key companies & market share insights
Some of the key companies operating in the air freshener dispenser market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Air Wick launched a new range of air freshener dispensers in the Indian market.
– In May 2022, Glade launched a new range of air freshener dispensers featuring motion sensors for automatic activation.
– In March 2022, Febreze launched a range of air freshener dispensers featuring adjustable fragrance intensity.
Some of the prominent players in the air freshener dispenser market include:
– The Procter & Gamble Company
– Reckitt Benckiser Group plc
– S.C. Johnson & Son, Inc.
– Church & Dwight Co., Inc.
– Henkel AG & Co. KGaA
– Seventh Generation, Inc.
– Air Wick
– Glade
– Febreze
– Lysol
– Air Spencer
Global Air Freshener Dispenser Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global air freshener dispenser products market based on product type, distribution channel, end-use, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Gel Air Fresheners
– Sprays
– Candles
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. End-Use Outlook (Revenue, USD Million, 2017 – 2030)
– Automotive
– Household
– Commercial
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the key players in the air freshener dispenser products market?
[A]: The key players in the air freshener dispenser products market include S.C. Johnson & Son, Inc., Procter & Gamble Co., Reckitt Benckiser plc, Newell Brands, Inc., Lotte Chemical Corporation, Kao Corporation, SC Johnson Professional, The Clorox Company, Henkel AG & Co. KGaA, and Reckitt Benckiser (India) Ltd.
[Q]: What is the potential growth rate of the air freshener dispenser products market?
[A]: The air freshener dispenser products market is projected to grow at a CAGR of 5.3% during the forecast period.
[Q]: What are the factors driving the air freshener dispenser products market?
[A]: The key factors driving the air freshener dispenser products market include the increasing demand for eco-friendly air fresheners, the rising demand for automated air freshener products, and the growing popularity of air freshener dispensers in residential, commercial, and industrial spaces.
[Q]: What is the regional outlook of the air freshener dispenser products market?
[A]: North America is expected to be the largest market for air freshener dispensers, followed by Europe and Asia-Pacific. The increasing awareness about air freshener products and the presence of established players in the region are some of the key factors driving the market in North America.
[Q]: What are the challenges for the air freshener dispenser products market?
[A]: The availability of counterfeit products and the high cost associated with air freshener dispensers are some of the key challenges for the air freshener dispenser products market. Additionally, environmental concerns regarding air fresheners can hinder the growth of the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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