The global air fryer products market was valued at USD 7.4 billion in 2021 and is projected to expand at a CAGR of 8.5% from 2022 to 2030. Air fryers are gaining traction due to their ability to offer healthier frying solutions for food items. Air fryers are becoming increasingly popular due to their convenience, efficiency, and health benefits. Air fryers use hot air to cook food items, eliminating the need for oil. This helps to reduce calories, fat, and cholesterol compared to traditional deep-frying methods.

The foodservice industry is driving the demand for air fryers due to the increasing penetration of air fryers in restaurants, cafes, and hotels. Furthermore, the increasing consumer preference for healthy food is driving the demand for air fryers. Air fryers are becoming popular in the consumer space, as they offer a healthier alternative to traditional frying methods. Furthermore, manufacturers are launching new products to cater to the growing consumer demand. For instance, in March 2021, Philips launched an air fryer with a new innovative feature, the Turbo Star Technology, for a healthier frying experience.

The increasing demand for convenience and time-saving solutions is expected to drive the demand for air fryers. Air fryers use hot air to fry food items, eliminating the need for oil. This helps to reduce calories, fat, and cholesterol compared to traditional deep-frying methods. Furthermore, the increasing penetration of air fryers in the foodservice industry is expected to drive the demand for air fryers. This is because air fryers help restaurants and cafes to save time and reduce labor costs.

Moreover, manufacturers are focusing on launching innovative air fryers with new features. For instance, in April 2021, Cuisinart launched an air fryer that uses a Rapid Air Technology to circulate hot air around the food to cook it evenly. Aside from that, some manufacturers are launching air fryers with multiple functions. In June 2021, Tefal launched a multi-cooker that can be used as an air fryer, a slow cooker, and a pressure cooker. Furthermore, the increasing demand for smart home appliances is driving the demand for air fryers. Smart air fryers are connected to Wi-Fi networks and can be controlled remotely.

The increasing health consciousness among consumers is expected to drive the demand for air fryers. Air fryers are gaining traction due to their ability to offer healthier frying solutions for food items. Furthermore, the increasing demand for convenience and time-saving solutions is expected to drive the demand for air fryers. Additionally, manufacturers are focusing on launching innovative air fryers with new features to cater to the increasing consumer demand.

The air fryer segment led the market and accounted for the largest share of around 36.0% in 2020. Growing health consciousness among consumers, increasing disposable income, and the rising popularity of the air fryer technology are some of the key factors driving the demand for air fryers. According to an article published by Forbes, air fryers are becoming increasingly popular due to their convenience, health benefits, and ease of use. Furthermore, rising consumer preference for fried foods with lower fat content is also driving the demand for air fryers.

The convection oven segment is expected to expand at the fastest CAGR of 7.6% during the forecast period. Growing demand for convection ovens due to their energy efficiency, multiple cooking settings, and their ability to cook food faster than traditional ovens are some of the key factors driving the growth of the segment. In addition, the increasing penetration of modern kitchen appliances in developing economies is also contributing to the growth of the market.

The supermarkets and hypermarkets segment is estimated to account for the largest revenue share of over 40.2% in 2022. The growing availability of air fryers in supermarkets and hypermarkets is one of the major factors driving the growth of this segment. Moreover, supermarkets and hypermarkets are the most preferred shopping destination among consumers due to the availability of a wide range of products. Furthermore, these stores offer a shopping experience to customers where they can compare various air fryers on the basis of price and features.

The online segment is expected to register the highest CAGR of 13.1% over the forecast period. The increasing popularity of e-commerce platforms and the growing penetration of the internet are driving the demand for air fryers through online stores. In addition, the convenience and easy access of online stores are attracting more customers. Moreover, online stores offer discounts and cashback on products, which is further driving the segment growth.

The electric air fryer segment accounted for the largest revenue share of 71.3% in the year 2022. The increasing demand for convenient kitchen appliances is driving the demand for electric air fryers. The convenience of electric air fryers has made it increasingly popular among consumers. Furthermore, their energy efficiency and ease of use are also driving the demand for electric air fryers. Additionally, the growing trend of health-conscious cooking and increasing availability of electric air fryers with advanced features, such as precise temperature controls, are also driving the segment.

The manual air fryer segment is anticipated to expand at the highest CAGR of 8.0% over the forecast period. Manual air fryers are becoming popular among health-conscious consumers due to their features such as healthy cooking and low-oil consumption. Furthermore, the introduction of advanced features such as precise temperature control and improved safety features are also driving the demand for manual air fryers. For instance, Philips, a brand of Koninklijke Philips N.V., introduced a manual air fryer with a digital display, precise temperature control, and a timer.

The Asia Pacific dominated the air fryer market and accounted for over 33.5% of the global revenue share in 2022. This growth is primarily attributed to the rising disposable income and the growing health consciousness among consumers in the region. Additionally, the rising popularity of home cooking and the availability of a wide range of products at competitive prices are some of the key factors driving the air fryer market in the region. For instance, in February 2021, Philips launched an air fryer with a capacity of 2.2 liters in India.

Europe is expected to witness the second-fastest growth rate in the coming years. The presence of prominent players in the region such as Philips, Tefal, and Breville, who are actively launching new products, is expected to drive the growth of the market. For instance, in December 2021, Philips launched a range of air fryers with innovative features in the UK. Moreover, the growing awareness regarding the health benefits of air fryer products is expected to further drive the growth of the market in the region.

In this part of the air fryer products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your air fryer products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for an air fryer products business comes from direct sales, online sales, and retail sales. Here you will find a list with a description of each of them and other possible sources of profit such as promotional activities, fundraising, partnerships, and wholesale.

Projecting Expenses
In this section, all the regular expenses related to keeping the air fryer products business running will be described. The list of operating expenses includes rent, wages, marketing, research and development, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the air fryer market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Philips launched a new range of air fryers with advanced features such as innovative rapid air technology and a patented air fryer basket.

– In August 2022, Tefal launched a new air fryer range with a smart touch control panel, allowing users to set the optimal cooking temperature for different dishes.

– In October 2022, De’Longhi launched a new range of air fryers with an adjustable timer and a digital display for easy monitoring of cooking progress.

Some of the prominent players in the air fryer market include:

– Philips
– Tefal
– De’Longhi
– Cosori
– Gourmia
– Cuisinart
– Kalorik
– Power Air Fryer
– Black + Decker
– GoWISE USA

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global air fryer products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Countertop Air Fryers
– Toaster Oven Air Fryers
– Built-in Air Fryers
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Convectional
– Rapid Air Technology

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the factors driving the air fryer products market?
[A]: Key factors driving the air fryer products market include the growing health consciousness among consumers, increasing demand for convenience cooking, and the growing urban population. Furthermore, technological advancements in air fryers, such as the introduction of digital touchscreens and variable temperature settings, are also expected to drive market growth over the forecast period.

[Q]: Who are the Key Players in the Air Fryer Products Market?
[A]: Key players in the air fryer products market include Philips, T-fal, Prestige, Black & Decker, De’Longhi, GoWise USA, Krampouz, Cooks Professional, and Breville Group Limited.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is essential for the air fryer products market. Companies are focusing on product innovation to gain a competitive advantage in the market. For example, Philips has launched a line of air fryers with digital touchscreen controls, variable temperature settings, and the ability to cook multiple food items at the same time.

[Q]: Which Region Offers the Largest Opportunity for Sales of Air Fryer Products?
[A]: North America is expected to be the largest market for air fryer products, with an absolute dollar opportunity of $3.5 B (USD). The increasing health consciousness among consumers, the growing urban population, and rising demand for convenience cooking are the key factors driving market growth in the region.