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Anti-Pollution Skincare Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global anti-pollution skincare products market was valued at USD 11.9 billion in 2022 and is projected to expand at a CAGR of 10.1% from 2023 to 2030. The growing awareness among consumers regarding the adverse effects of air pollution on the skin is one of the major factors driving the market. Pollution has become a major environmental concern and has been linked to various skin problems, such as premature aging, inflammation, and pigmentation. As a result, the demand for anti-pollution skincare products is increasing rapidly.
Moreover, the rise in demand for organic and natural skincare products is expected to drive the market growth. The growing awareness of the adverse effects of synthetic and chemical ingredients in cosmetics has led to the rising demand for natural and organic products. For instance, in August 2021, the U.S. based skincare brand Sunday Riley launched a ‘Clean Rinse’ cleanser, which is formulated with natural ingredients such as aloe vera, baobab, and coconut. Furthermore, the rising trend of social media influencers promoting natural and organic skincare products is also increasing the demand for such products.
In addition, the increasing prevalence of skin diseases is expected to drive the market. Skin diseases such as acne, psoriasis, and eczema are becoming increasingly common due to factors such as exposure to air pollution, stress, and unhealthy lifestyles. This has led to an increase in the demand for skincare products that can treat and prevent skin diseases. For instance, in October 2021, the British skincare brand The Inkey List launched a new range of skincare products targeting sensitive skin. The new range consists of products such as cleansing balm, oil serum, and moisturizer that are formulated with natural ingredients and are free from parabens, sulfates, and phthalates.
Furthermore, the increasing demand for vegan skincare products is expected to drive the market growth. Consumers are increasingly preferring vegan products due to their natural formulations and the lack of animal-derived ingredients. For instance, in January 2021, the U.S. based skincare brand Yes To launched a new range of vegan skincare products, which includes cleansers, masks, and serums. Moreover, the growing number of celebrity endorsements for vegan skincare products is expected to drive the market growth in the coming years.
Product Insights
The rise of air pollution has caused an increase in the use of anti-pollution skincare products globally, driving the market growth. According to an article published by the World Health Organization, in May 2020, air pollution has increased eightfold since the start of the industrial revolution. Moreover, the increasing demand for natural and organic products, along with the rising awareness regarding the harmful effects of air pollution on skin, has been driving the market for anti-pollution skincare products.
The facial care segment is expected to lead the market and account for a share of around 41.2% in 2022. Facial care products are gaining traction among consumers, owing to their ability to protect the skin from air pollution, reduce the signs of aging, and provide hydration and nourishment. Furthermore, increasing awareness among consumers regarding the importance of taking care of their skin and rising trend of facial care products are some of the key factors driving the growth of the facial care segment.
Distribution Channel Insights
The hypermarkets and supermarkets segment captured the major share of over 33.2% in 2022. This segment is mainly driven by the increasing consumer preference for supermarkets & hypermarkets as a primary source to purchase beauty and personal care products. According to a study by Euromonitor International in 2020, around 66% of consumers purchased beauty and personal care products from supermarkets & hypermarkets in the past 6 months, which is the highest among the other distribution channels. These establishments also provide a wide selection of products and assist customers in making rapid purchasing decisions for the required skincare product.
The online segment is anticipated to expand at the highest CAGR of 14.6% over the forecast period. The increasing penetration of the internet and smartphone users has led to a surge in e-commerce activities in the beauty and personal care industry. Companies have been launching online websites and mobile applications to increase their brand visibility among consumers. For instance, in January 2021, L’Oréal launched an online store in India, offering over 100 brands and a wide range of products, comprising anti-pollution skincare products. Additionally, the company also provides personalized skincare advice, product recommendations, and detailed product information on its website.
Type Insights
The conventional anti-pollution skincare products segment accounted for the largest revenue share of 57.1% in the year 2022. The increasing awareness about the harmful effects of air pollution on the skin and the growing demand for natural ingredients in skincare products has pushed the growth of this segment. Furthermore, the rising demand for multifunctional skincare products in developed countries has been a key driver of this segment. For instance, La Roche-Posay, a brand of L’Oreal Groupe, launched a range of products in April 2022 containing both anti-pollution and anti-aging ingredients, such as the La Roche-Posay Effaclar Anti-Pollution Foaming Cream.
The organic anti-pollution skincare products segment is expected to expand at the highest CAGR of 8.9% over the forecast period. The increasing demand for organic and natural ingredients in skincare products has been a key driver of this segment. The use of organic ingredients in skincare products is gaining prominence due to the increasing health consciousness among consumers and their growing awareness about potential side-effects associated with synthetic ingredients. Moreover, the growing trend of veganism and the increasing popularity of cruelty-free products are also driving the growth of the organic anti-pollution skincare products segment.
Regional Insights
Asia Pacific is expected to account for the largest revenue share of the global anti-pollution skincare products market in 2022. Increasing awareness regarding the effects of air pollution on skin health is the primary factor driving the growth of this regional market. In addition, the presence of major players in the region, such as Shiseido, The Face Shop, and Kao Corporation, has further contributed to the growth of the market. For instance, in December 2021, Shiseido launched a new anti-pollution skincare range, ‘Hakken’, in the Asia Pacific.
The market in North America is expected to witness the highest growth rate during the forecast period. Increasing demand for natural and organic skincare products, coupled with the rising awareness regarding the effects of pollution on skin health, is driving the growth of the market in this region. For instance, in April 2022, WOW Skin Science launched its range of anti-pollution skincare products in the U.S.
Financial Projections
In this part of the anti-pollution skincare products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your anti-pollution skincare business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main sources of revenues for an anti-pollution skincare business come from product sales, online sales, wholesale distribution, and retail sales. Here you will find a list with a description of each of them and other possible sources of profit such as subscription services, advertising, and partnerships.
Projecting Expenses
In this section, all the regular expenses related to keeping the anti-pollution skincare business running will be described. The list of operating expenses includes product development, packaging and shipping, marketing and advertising, wages, utilities, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the anti-pollution skincare products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Estée Lauder launched its first anti-pollution skincare line, which includes a cleanser, a toner, and an antioxidant serum.
– In August 2022, L’Oreal launched its Urban Shield range of products, which includes an anti-pollution serum and a cleansing gel.
– In September 2022, Kiehl’s launched its Pollution Defense line of products, which includes an anti-pollution cleanser, a toner, and a moisturizer.
Some of the prominent players in the anti-pollution skincare products market include:
– Estée Lauder
– L’Oréal SA
– Kiehl’s
– Clarins
– Shiseido
– La Roche-Posay
– Burt’s Bees
– Neutrogena
– Clinique
– Bioderma
Global Anti-Pollution Skincare Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global anti-pollution skincare products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Cleansers
– Moisturizers
– Masks
– Toners
– Serums & Oils
– Sunscreens
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Specialty Stores
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the factors driving the anti-pollution skincare products market?
[A]: Factors such as rising awareness of the adverse effects of air pollution on skin, increasing income levels, and the emergence of natural and organic products are expected to drive the anti-pollution skincare products market.
[Q]: Who are the key players in the anti-pollution skincare products market?
[A]: Major players in the anti-pollution skincare products market include The Estée Lauder Companies Inc., L’Oréal S.A., Shiseido Company Ltd., Unilever, Beiersdorf AG, and Kiehl’s LLC.
[Q]: What are the popular anti-pollution skincare products?
[A]: Popular anti-pollution skincare products include cleansers, moisturizers, toners, serums, face masks, sunscreens, and exfoliators.
[Q]: What is the potential of product innovation in the anti-pollution skincare products market?
[A]: Companies are introducing innovative products with natural ingredients and advanced technologies such as nanotechnology, phytotherapy, and phototherapy to cater to customer needs. Product innovations in the anti-pollution skincare products market are expected to drive market growth over the forecast period.
[Q]: Which region offers the largest opportunity for sales of anti-pollution skincare products?
[A]: Asia Pacific is anticipated to be the most lucrative region in the anti-pollution skincare products market with an absolute dollar opportunity of $14 B (USD).
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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