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Anti Stretch Mark Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global anti-stretch mark products market was valued at USD 2.68 billion in 2022 and is projected to expand at a CAGR of 7.5% from 2023 to 2030. The increasing prevalence of stretch marks due to significant changes in body weight, pregnancy, puberty, and genetic factors is driving the demand for anti-stretch mark products. An increase in the number of health and fitness centers and spas is expected to have a positive impact on the market growth. Furthermore, the increasing awareness about anti-stretch mark products among consumers is expected to drive the market growth.
The demand for topical products such as lotions, creams, and gels is expected to increase over the forecast period. The increasing demand for products that are safe, natural, organic, and cruelty-free is expected to drive the market growth. For instance, in April 2021, Bio-Oil launched a new range of skincare products, including a Bio-Oil Stretch Mark Oil, to target stretch marks caused by pregnancy, weight fluctuations, and ageing.
The awareness about the detrimental effects of stretch marks is increasing among the population, fueling the demand for the anti-stretch mark products. Additionally, the growing demand for organic and natural products is one of the key factors driving the market growth. Furthermore, the presence of a wide range of products in the market is expected to drive the market growth. For instance, in June 2021, The Body Shop launched its latest product range, Bio-Oil Skin Care Oil, to target stretch marks, scars, and uneven skin tone.
The rising prevalence of cosmetic surgery and laser treatments is expected to boost the market growth. Moreover, technological advancements in laser treatments and the increasing number of clinics offering such treatments are expected to propel the market growth. Furthermore, the rising demand for over-the-counter (OTC) products is expected to drive the market growth. The availability of OTC products such as creams and oils to reduce the appearance of stretch marks is likely to boost the market growth.
The increasing number of product launches is expected to drive the market growth in the coming years. For instance, in March 2022, Mederma launched a new product, Mederma Stretch Marks Therapy, for reducing the appearance of stretch marks. The product is formulated with a unique combination of ingredients including hyaluronic acid, Centella Asiatica extract, and Cepalin extract to improve the appearance of stretch marks. Additionally, the growing demand for anti-stretch mark products from the Middle East and Africa is expected to support the market growth over the forecast period.
Product Insights
The cream segment is estimated to account for the largest market share in 2022. Creams are preferred by customers due to their ease of use and cost effectiveness. Owing to this factor, the segment is projected to register the highest CAGR of 7.3% during the forecast period. The market for creams is estimated to have a value of over US$ 2,000 Mn in 2022.
The lotion segment is projected to register the second-highest CAGR of 6.2% over the forecast period. Lotions are considered to be milder than creams, and are thus preferred by customers who have sensitive skin. Furthermore, the segment is expected to witness a steady growth in the market due to the increasing demand for natural skin care products and the rising need for skin hydration.
Distribution Channel Insights
The pharmacies and drug stores segment held the largest share of over 37.6% in 2022. High availability of the anti-stretch mark products in pharmacies and drugstores due to the presence of numerous brands of these products is driving the growth of the segment. Furthermore, pharmacies and drug stores also provide convenient access to customers as consumers can get products from these stores without any delivery cost. Additionally, there are a variety of products that are easily available in these stores and consumers can get detailed information about the product from the store staff as well as they can get advice from them.
The online segment is anticipated to expand at the highest CAGR of 14.7% over the forecast period. The growth of the segment is mainly driven by the increasing preference for online shopping by consumers due to the convenience and easy availability of products. In addition, the growing popularity of social media as an effective platform for online marketing is also driving the growth of the online segment. Furthermore, the ongoing pandemic has further increased the demand for online shopping as people are opting for contactless shopping to avoid public places.
Type Insights
The topical segment dominated the overall anti stretch mark products market in terms of revenue in 2021. This is owing to the increasing demand for topical products, such as creams, lotions, and oils, as they are easy to apply and are economical compared to other types of anti-stretch mark products. Topical products are available in multiple forms, including creams, oils, and gels, which makes them highly preferred in the market. Moreover, the rising awareness about the availability of these products and the increasing demand for home-based treatments are driving the growth of the topical segment.
The surgical segment is expected to expand at the highest CAGR of 13.6% during the forecast period. This is owing to the increasing preference for surgical treatment of stretch marks and the availability of advanced technologies for the treatment of these marks. Moreover, the increasing trend of surgical cosmetic procedures, such as laser and other treatments, and the rising awareness among people about such treatments are also driving the growth of the segment.
Regional Insights
North America held the largest market share of over 40% in 2022. The presence of prominent players and the rising awareness about the side effects of skin stretching are the major factors driving the growth of the market in the region. Moreover, the growing inclination of women towards the use of natural products and increasing awareness about the benefits of anti-stretch mark products are expected to contribute to the market growth. For instance, in April 2021, Weleda launched its natural anti-stretch mark oil, which is made of natural ingredients such as arnica, pomegranate seed oil, and rosemary leaf oil.
Europe is expected to witness the second-fastest growth during the forecast period. The growing demand for beauty products, especially among younger generations, is driving the market growth in the region. Moreover, the emergence of social media platforms and rising disposable income are expected to drive the demand for these products in the region. For instance, in April 2021, The Organic Pharmacy launched its new anti-stretch mark cream in the UK.
Financial Projections
In this part of the anti-stretch mark products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenue for an anti-stretch mark products business comes from online sales, retail outlets, and direct sales. Here you will find a list with a description of each of them and other possible sources of profit such as product bundling, subscription services, and wholesale.
Projecting Expenses
In this section, all the regular expenses related to keeping the anti-stretch mark products business running will be described. The list of operating expenses includes research and development costs, inventory, shipping and handling, marketing and advertising, salaries, rent, utilities, and professional services.
Key companies & market share insights
Some of the key companies operating in the anti-stretch mark products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, L’Oreal launched the Revitalift Filler + Stretch Mark Reducer, a serum designed to reduce the appearance of stretch marks.
– In October 2022, Clarins Group launched the Stretch Mark Minimizer, a cream designed to reduce the appearance of stretch marks.
– In November 2022, The Body Shop launched the Body Butter for Stretch Marks, a body butter designed to reduce the appearance of stretch marks.
Some of the prominent players in the anti-stretch mark products market include:
– L’Oreal
– Clarins Group
– The Body Shop
– Vichy Laboratories
– Neutrogena Corporation
– Nivea
– Palmer’s
– Mama Mio
– Mustela
– Eucerin
Global Anti Stretch Mark Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global anti-stretch mark products market based on product, distribution channel, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Creams & Lotions
– Oils
– Gels
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the major factors driving the growth of the anti-stretch mark product market?
[A]: The growth of the anti-stretch mark product market is primarily driven by the rising awareness of skin health among the general population, the increasing demand for natural and organic products, and the growing number of women in the workforce. Additionally, the increasing presence of e-commerce platforms and the development of new technologies and products are also aiding in the growth of the market.
[Q]: Who are the major players in the anti-stretch mark product market?
[A]: The major players in the anti-stretch mark product market include L’Oréal, Unilever, P&G, Clarins Group, Estée Lauder, Shiseido Company, Johnson & Johnson, Beiersdorf AG, Coty Inc., and Avon Products Inc.
[Q]: What is the potential of product innovation in the market?
[A]: Product innovation has the potential to be a major driver of growth in the anti-stretch mark product market. Companies are increasingly introducing new products to meet the increasing demand for natural and organic products. Additionally, new technologies and product formulations are being developed to provide better efficacy and safety in the treatment of stretch marks.
[Q]: What are the major trends in the anti-stretch mark product market?
[A]: The major trends in the anti-stretch mark product market include the increasing adoption of natural and organic products, the rising demand for targeted products, the growth of the male grooming market, the increasing use of e-commerce platforms, and the development of new technologies and products.
[Q]: What are the major challenges faced by the anti-stretch mark product market?
[A]: The major challenges faced by the anti-stretch mark product market include the limited availability of clinical data, regulatory barriers, and the high cost of product development. Additionally, the presence of counterfeit products is also a major challenge in the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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