The global anti-wrinkle products market was valued at USD 28.7 billion in 2022 and is estimated to grow at a CAGR of 4.1% from 2023 to 2030. Anti-wrinkle products are gaining popularity among consumers as they are looking for products that can reduce the signs of aging. The growing consumer awareness regarding the use of anti-wrinkle products is driving the market growth.

Apart from that, the rising number of beauty salons and spas to provide anti-wrinkle treatments is further driving the demand for the market. These treatments are becoming increasingly popular among baby boomers, as they are more likely to use anti-wrinkle treatments to reduce the signs of aging. Furthermore, the growing adoption of anti-wrinkle products in the cosmetic industry is driving the demand for the market. Companies are launching new and innovative products to meet the growing consumer demand for skin care products with anti-aging properties.

The increasing trend of premiumization in the anti-wrinkle products market is further fuelling the demand. Key players are launching high-end anti-wrinkle products. For instance, in February 2022, L’Oréal launched Revitalift Filler Anti-Aging Serum, which is a hyaluronic acid-based serum designed to reduce wrinkles and replenish the skin.

The rise in the number of beauty influencers on social media is also contributing to the demand for anti-wrinkle products. Moreover, the increasing influence of celebrities and influencers on social media is driving the demand for anti-wrinkle products. Furthermore, the increasing demand for organic and natural products is boosting the market growth. Companies are introducing organic and natural products to meet the rising demand for eco-friendly and chemical-free products. For instance, in March 2022, Nourish Organics launched a range of organic anti-aging skincare products, which are formulated with natural ingredients such as coconut, olive, and sunflower oil.

The increasing number of promotional campaigns and advertisements is further driving the demand for the market. Companies are running promotional campaigns to attract more customers and increase sales. For instance, in April 2022, Olay launched a new campaign, #MyBestBeauty, to promote its anti-wrinkle products. The campaign was launched in collaboration with influencers and celebrities to reach a wider audience.

The skin care segment dominated the market and accounted for a share of around 47.9% in 2022. Increasing awareness among consumers regarding the importance of anti-aging products globally has been driving the demand for anti-wrinkle products over the years. According to an article published by Organic Authority, in August 2019, 97% of women over 50 said anti-aging products are important to them. Furthermore, macro-level factors such as rising disposable income among consumers and the increasing trend of using natural and organic products are some of the key factors driving the demand for anti-wrinkle products.

The oral care segment is anticipated to expand at the fastest CAGR of 7.7% over the forecast period. Growing adoption of oral care products and increasing awareness regarding dental hygiene is driving the growth of the market. According to an article published by the American Dental Hygienists’ Association (ADHA), in October 2019, approximately 33% of people who use oral care products said that anti-wrinkle products are important for them. In addition, increasing fashion trends and beauty awareness among individuals is another factor driving the growth of the market.

The supermarkets and hypermarkets segment held the dominant position in the anti-wrinkle products market in 2022, accounting for a share of over 41.2%. Supermarkets and hypermarkets offer a wide range of anti-wrinkle products from different brands, thereby providing customers a wide selection of products to choose from. Moreover, availability of these products in large retail stores enables customers to touch and feel the product before making a purchase. Additionally, these stores provide customers with the convenience of making an instant purchase, as they do not require customers to wait for their order to be delivered.

The online segment is expected to register the highest CAGR of 11.2% over the forecast period. The increasing popularity of online shopping has led to an increase in the demand for anti-wrinkle products. Online retailers offer discounts and deals on products, which is a major factor driving the growth of the anti-wrinkle products market. In addition, online stores provide customers with the convenience of making a purchase without having to leave the comfort of their home.

The injectable segment is expected to account for the major revenue share during the forecast period. The increasing number of cosmetic procedures such as Botox injections and fillers, in both developed and developing countries are expected to drive the growth of the segment. For instance, according to the International Society of Aesthetic Plastic Surgery, in 2018, the U.S. accounted for 16.2% of the global aesthetic procedures, followed by Brazil and China with 8.2% and 6.1%, respectively.

The topicals segment is anticipated to expand at the highest CAGR of 9.7% over the forecast period. This is attributed to the availability of affordable products in topical form such as creams, gels, and lotions. Furthermore, the growing awareness about the availability of natural ingredients in the skin care products is also increasing the demand for topicals. The availability of a wide range of products, such as retinoids, alpha hydroxy acids, and peptides, has increased the popularity of these products.

North America dominated the market and accounted for the largest revenue share of over 37.2% in 2022. This is due to the increasing consumer preference for anti-aging products, rising adoption of anti-wrinkle products, and the high purchasing power of consumers in the region. According to the American Society for Aesthetic Plastic Surgery, in 2020, a total of over 1.5 million wrinkle treatment procedures were performed in the U.S., which is higher than any other region.

The Asia Pacific is expected to witness the fastest growth in the coming years. This is due to the increasing demand for anti-wrinkle products, rising awareness regarding skin care, and the presence of several key players in the region. For instance, in April 2021, Sysu Pharmaceuticals launched a new anti-wrinkle product, called Anti-Wrinkle Micellar Cleansing Water, in China. Moreover, the increasing population and the rising number of affluent consumers in the region are expected to fuel the growth of the market.

In this part of the anti-wrinkle products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your anti-wrinkle products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for an anti-wrinkle products business comes from sales of the products, commissions from affiliate programs and other marketing activities, and donations. Here you will find a list with a description of each of them and other possible sources of profit such as subscription-based services and virtual consultations.

Projecting Expenses

In this section, all the regular expenses related to keeping the anti-wrinkle products business running will be described. The list of operating expenses includes product costs, shipping costs, advertising and marketing costs, wages and salaries, taxes, and others.

Some of the key companies operating in the anti-wrinkle products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In May 2022, L’Oréal launched Revitalift Triple Power Concentrated Serum, a new anti-wrinkle serum.

– In June 2022, Estee Lauder launched Advanced Night Repair Eye Concentrate Matrix, a new anti-wrinkle eye cream.

– In July 2022, Olay launched Regenerist Retinol 24 Night Moisturizer, an anti-wrinkle night cream.

Some of the prominent players in the anti-wrinkle products market include:

– L’Oréal
– Estee Lauder
– Unilever
– Shiseido
– Procter & Gamble
– Johnson & Johnson
– Kao Corporation
– AmorePacific Corporation
– Beiersdorf AG
– Coty, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global anti-wrinkle products market based on product type, distribution channel, end user, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Creams
– Serums
– Gels
– Lotions
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. End User Outlook (Revenue, USD Million, 2017 – 2030)

– Men
– Women
– Unisex

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Drivers of Market Growth?
[A]: The global anti-wrinkle products market is driven by the growing preference for natural and organic products, increasing awareness about skin care, growing demand for anti-aging products, rising disposable income, and the influence of social media. In addition, the emergence of e-commerce platforms and increasing penetration of the internet in developing countries present a favorable opportunity for market growth.

[Q]: What are the Major Segments in the Anti-Wrinkle Products Market?
[A]: Major segments of the global anti-wrinkle products market include facial moisturizers, eye creams, facial cleansers, facial masks, and others.

[Q]: Who are the Leading Players in the Anti-Wrinkle Products Market?
[A]: The major players in the anti-wrinkle products market are L’Oréal S.A., Beiersdorf AG, Unilever PLC, Shiseido Co. Ltd., Procter & Gamble Co., Johnson & Johnson Services, Inc., Avon Products Inc., Coty, Inc., and Estée Lauder Companies Inc.

[Q]: What is the Regional Outlook of the Anti-Wrinkle Products Market?
[A]: In terms of region, the global anti-wrinkle products market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America holds the largest share in the global anti-wrinkle products market owing to the presence of a large number of aging population and rising demand for anti-aging products.

[Q]: What is the Impact of COVID-19 on the Anti-Wrinkle Products Market?
[A]: The COVID-19 pandemic has had a significant impact on the anti-wrinkle products market due to the lockdown imposed in various countries. The demand for anti-wrinkle products has decreased due to the closure of retail stores and the disruption in the supply chain. Furthermore, the shift in consumer behavior towards natural and organic products has also slowed down the market growth.