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Antibacterial Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global antibacterial products market was valued at USD 25.7 billion in 2022 and is expected to expand at a CAGR of 7.0% from 2023 to 2030. Antibacterial products help protect against harmful microorganisms and their spread. The increasing prevalence of infectious diseases and the growing awareness regarding hygiene are the major factors driving the demand for antibacterial products. In addition, the growing popularity of herbal products and the rising demand for natural ingredients in personal care and homecare products are expected to drive the growth of the market in the coming years.
The increasing usage of antibacterial products in household and personal care products is further driving the market growth. For instance, in March 2021, Unilever launched an antibacterial dishwashing liquid under the brand name “Dishmate”, which contains naturally derived ingredients such as citric acid and corn-derived cleaning agents. This product is said to provide superior grease-cutting action, killing 99% of common bacteria and leaving dishes clean.
Furthermore, the rising trend of product premiumization is likely to create an opportunity for market players. The increasing consumer preference for premium products and the growing demand for organic and natural ingredients are expected to support the growth of the antibacterial products market. For instance, in March 2021, Johnson & Johnson launched a range of premium antibacterial soaps and body washes under the brand name “Olive & Aloe”. The range contains natural ingredients such as olive oil and aloe vera and is free from parabens and phthalates.
Moreover, the growing awareness about the harmful effects of chemicals and the increasing demand for naturally derived ingredients in personal care and home care products are likely to drive the market in the coming years. For instance, in June 2021, The Clorox Company launched a new range of natural antibacterial and antifungal products under the brand name “Clorox Green Works”. The product range contains naturally derived ingredients such as essential oils, coconut-based cleaners, and hydrogen peroxide.
The growing prevalence of infectious diseases is accelerating the demand for antibacterial products. The growing number of healthcare-associated infections (HAIs) is expected to drive the demand for antibacterial products. In addition, the increasing number of hospitals and the rising demand for medical equipment and products are expected to boost the market in the coming years.
Product Insights
The antibacterial soaps segment held the largest market share in 2020 and is anticipated to remain dominant through the forecast period. This is primarily attributed to the growing awareness among consumers regarding the importance of hygiene, increasing demand for advanced products such as hand wash and body wash, and rising number of product launches. According to the WHO, it is estimated that the spread of infections could be reduced by 30-50% through regular handwashing with soap and water. Furthermore, increasing number of initiatives taken by health organizations and governments to increase awareness among consumers is expected to bolster the demand for antibacterial soaps.
The sanitizers segment is expected to register the highest CAGR of around 8.4% over the forecast period. This is mainly attributed to the increasing demand for quick and convenient hygiene solutions. Moreover, rising awareness regarding hygiene, increasing number of product launches, and rising availability of sanitizers in various forms such as gels, sprays, and wipes are some of the key factors driving the growth of the segment. In addition, the growing demand for travel-friendly and pocket-sized products is further propelling the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 41.3% in 2022. Supermarkets and hypermarkets are the most preferred distribution channels for [industry] products due to their wide range of products and easy availability. Consumers can easily find their favorite products, compare prices, and make quick purchasing decisions. In addition, supermarkets and hypermarkets provide various promotional activities, such as discounts, coupons, and loyalty programs, to attract consumers and increase their sales.
The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. The rising penetration of internet and smartphones coupled with the increasing availability of [industry] products on e-commerce websites and applications is driving the growth of the segment. Companies are launching their own websites and mobile applications for easy and convenient shopping experience. For instance, in January 2022, [Company Name] launched its e-commerce platform to provide a wide range of [industry] products to its customers. The platform also provides exclusive discounts, loyalty programs, and other promotional activities to attract more customers.
Type Insights
The hospital grade segment accounted for the largest revenue share of 36.1% in the year 2022. The segment is estimated to maintain its dominant position throughout the forecast period. This can be attributed to the increasing demand for hospital grade sanitizers and disinfectants to contain the spread of infectious diseases. Moreover, the rise in the number of hospitals and clinics across the world is anticipated to drive the segment’s growth.
The consumer grade segment is likely to register the highest CAGR of 7.3% over the forecast period. The increasing demand for antibacterial products from households, particularly from the middle-income group in developing countries, is boosting the segment’s growth. Additionally, the growing awareness of hygiene among people is further supporting the segment’s growth. The increasing demand for consumer grade products such as soaps, body washes, hand washes, and surface cleaners is anticipated to drive the segment’s growth.
Regional Insights
Asia Pacific is expected to dominate the global antibacterial products market and accounted for the largest revenue share of over 44.5% in 2022. This can be attributed to the presence of numerous local manufacturers in countries such as China, India, South Korea, and Japan. Moreover, the growing prevalence of infectious diseases, such as malaria, dengue, and cholera, in this region is also expected to drive the growth of the market.
Europe is expected to experience the second-highest growth in the coming years. This can be attributed to the rising demand for antibacterial products, owing to the presence of various healthcare programs, such as the National Health Service (NHS) in the U.K. and the National Institute for Health and Care Excellence (NICE) in France. Moreover, the presence of prominent manufacturers, such as Reckitt Benckiser and GlaxoSmithKline, in the region is also expected to fuel the market growth.
Financial Projections
In this part of the antibacterial products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your antibacterial products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an antibacterial products business comes from sales of products, as well as services related to the products. Here you will find a list with a description of each of them and other possible sources of profit such as wholesale distribution, online sales, and the sale of marketing materials.
Projecting Expenses
In this section, all the regular expenses related to keeping the antibacterial products business running will be described. The list of operating expenses includes raw materials, manufacturing and production costs, packaging and design costs, shipping costs, marketing and advertising, salaries and wages, legal and accounting fees, and insurance policies.
Key companies & market share insights
Some of the key companies operating in the antibacterial products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Johnson & Johnson launched its new line of antibacterial soaps and creams that kill 99.9% of germs.
– In August 2022, Unilever launched its new line of antibacterial wipes and sprays that offer up to 24 hours of protection from bacteria and viruses.
– In September 2022, 3M released its new line of antibacterial hand sanitizers that kill 99.99% of germs.
Some of the prominent players in the antibacterial products market include:
– Johnson & Johnson
– Unilever
– 3M
– Reckitt Benckiser
– Procter & Gamble
– Henkel
– SC Johnson
– Clorox
– Lysol
– GOJO Industries
– Ecolab
Global Antibacterial Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global antibacterial products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Hand Sanitizer
– Soaps
– Disinfectants
– Wipes
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the major product types in the global antibacterial products market?
[A]: The global antibacterial products market can be divided into four major product types: soaps & detergents, topical creams, oral products, and other products such as wipes and sprays.
[Q]: What are the key factors driving the growth of the global antibacterial products market?
[A]: The growth of the global antibacterial products market is primarily driven by the increasing prevalence of infectious diseases, rising awareness about hygiene, and the increasing demand for natural and organic products.
[Q]: What are the recent developments in the global antibacterial products market?
[A]: Companies such as Unilever, Kimberly-Clark, Colgate-Palmolive, and Henkel are continuously investing in R&D to create innovative antibacterial products and expand their product portfolios. Additionally, the companies are focusing on launching new products in the market to gain a competitive advantage.
[Q]: What are the major opportunities existing in the global antibacterial products market?
[A]: The global antibacterial products market is expected to witness significant growth over the forecast period due to the increasing demand for natural and organic products, rising awareness about hygiene, and the introduction of new technologies. Furthermore, the growing demand for eco-friendly products is also expected to create lucrative opportunities for the global antibacterial products market.
[Q]: Who are the key players in the global antibacterial products market?
[A]: Key players in the global antibacterial products market include Unilever, Kimberly-Clark, Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser, SC Johnson, 3M, Godrej Consumer Products, and Kao Corporation.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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