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Antiseptic Bathing Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global antiseptic bathing products market was valued at USD 8.4 billion in 2022 and is expected to register a CAGR of 5.2% from 2023 to 2030. The rising health awareness among consumers is driving the demand for antiseptic bathing products. The market is gaining traction due to the rising incidences of skin infections and the increasing demand for antibacterial soaps and body washes. The growing popularity of natural ingredients in personal care products is also contributing to the growth of the market. Additionally, increasing demand for organic and vegan products is driving the demand for natural antiseptic bathing products.
The rising popularity of antiseptic bathing products among consumers due to the growing awareness of skin infections is driving the market. Furthermore, the increasing demand for organic and natural products is driving the market, owing to the rising inclination of consumers toward natural products. Furthermore, the rising demand for antibacterial soaps and body washes is propelling the market growth. Moreover, the availability of a wide variety of antiseptic bathing products is expected to drive the market.
The growing trend of ‘clean beauty’ is driving the market. This is because antiseptic bathing products are known to be effective in preventing skin infections and providing a better skin care regimen. Furthermore, the demand for products with natural ingredients is increasing, owing to the rising awareness of the side effects of synthetic products. Moreover, the increasing demand for products with natural fragrances, such as essential oils and plant extracts, is driving the market.
Additionally, the increasing demand for travel-sized antiseptic bathing products is contributing to the growth of the market. This is because these products are convenient to carry, and consumers prefer them when they are travelling. Furthermore, the increasing popularity of subscription-based services is contributing to the market growth. This is because these services provide consumers with a wide variety of antiseptic bathing products.
Moreover, the increasing initiatives taken by market participants to promote their products is driving the market. For instance, in April 2021, Dove launched its ‘Mantastic’ campaign in India to promote its body wash range. The campaign was focused on celebrating the boldness and dynamism of today’s men and their grooming needs. Furthermore, the rising number of collaborations between market participants is expected to drive the market. For instance, in November 2021, Hindustan Unilever partnered with a leading e-commerce platform in India to offer special deals on its antiseptic bathing products.
Product Insights
The antiseptic bathing products segment dominated the market in 2018 and accounted for a share of around 36.9%. The increasing prevalence of skin infections, rising awareness regarding skin hygiene, and the availability of a wide range of antiseptic bathing products are some of the key factors driving the demand for antiseptic bathing products. According to a report published by the World Health Organization, in 2018, the prevalence of skin infections was estimated to be around 37.9%. Furthermore, changing lifestyle and increasing disposable income of consumers are some of the other factors driving the market growth.
The antiseptic bathing bar segment is anticipated to expand at the fastest CAGR of 8.2% over the forecast period. Increasing awareness regarding the antiseptic properties of bathing bars, and the rising demand for natural and organic products are some of the key factors driving the market growth. According to an article published by the Times of India, in June 2020, the demand for natural and herbal products is increasing, due to their various beneficial properties such as moisturizing, healing, and cleaning.
Distribution Channel Insights
The supermarkets and hypermarkets segment is anticipated to dominate the market with a share of over 41.3% in 2022. This segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase antiseptic bathing products. These establishments also provide an easy selection of products and assist customers in making quick purchasing decisions.
The online segment is projected to register the fastest CAGR of 12.6% during the forecast period. The surge in the popularity of online shopping platforms has enabled key market players to reach out to a larger customer base, thereby offering a wide range of antiseptic bathing products. For instance, in November 2020, Amazon launched a range of antiseptic bathing products on its platform, enabling customers to make quick and easy purchases.
The drug stores/pharmacies segment is also expected to witness major growth over the forecast period. These drug stores/pharmacies are primarily concentrated in urban parts of the country, offering a wide range of antiseptic bathing products. These drug stores/pharmacies primarily focus on providing a wide range of antiseptic products for various skin-related issues.
Type Insights
The antiseptic bathing products market is primarily classified into two segments: liquid antiseptic products and bar antiseptic products. The liquid antiseptic products segment is expected to remain dominant in terms of market share during the forecast period. This is attributed to the fact that antiseptic liquid products are easily available in the market and can be used for different purposes. Moreover, the increasing awareness regarding the benefits of antiseptic liquid products has made them popular among the consumers.
The bar antiseptic products segment is expected to register the highest CAGR during the forecast period. This is attributed to the fact that bar antiseptic products are easy to use and are less expensive than liquid antiseptic products. Moreover, the increasing demand for natural and organic antiseptic products has boosted the sales of bar antiseptic products in the market. Furthermore, the increasing awareness regarding the benefits of antiseptic bathing products is also driving the demand for bar antiseptic products.
Regional Insights
Asia Pacific is the leading region in terms of revenue contribution. The market’s growth in the region is mainly attributed to the increasing personal hygiene awareness among the population and the rising disposable incomes. The presence of a large population base and the growing trend of herbal personal care products are expected to drive the demand for antiseptic bathing products in the region. In October 2021, the Indian personal care company, Himalaya, launched its new range of herbal antiseptic bathing products in India.
Europe is expected to witness the second-fastest growth in the coming years. The growing awareness about personal hygiene and the rising demand for herbal products are the major factors driving the market in the region. The presence of major players such as Unilever, Johnson & Johnson, and Reckitt Benckiser, who are continuously innovating and launching new products, is further expected to drive the growth of the market in the region. For instance, in April 2021, Unilever launched a range of herbal antiseptic bathing products in the UK.
Financial Projections
In this part of the antiseptic bathing products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your antiseptic bathing products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an antiseptic bathing products business comes from the sale of products such as antiseptic soaps, body washes, and other bathing products. Other possible sources of profit include advertising, sponsorships, and selling other products such as bath accessories and toiletries.
Projecting Expenses
In this section, all the regular expenses related to keeping the antiseptic bathing products business running will be described. The list of operating expenses includes product packaging, product manufacturing, wages, marketing, advertising, rent, utilities, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the antiseptic bathing products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Reckitt Benckiser launched a line of antiseptic bathing products designed to provide protection against germs.
– In August 2022, Unilever launched a range of antiseptic bathing products designed to soothe skin irritation.
– In October 2022, Procter & Gamble Co. launched an antibacterial body wash designed to protect against bacterial infections.
Some of the prominent players in the antiseptic bathing products market include:
– Unilever
– Reckitt Benckiser
– Procter & Gamble Co.
– Johnson & Johnson
– Beiersdorf AG
– Colgate-Palmolive Company
– Kao Corporation
– Henkel AG & Co. KGaA
– Godrej Consumer Products Ltd.
– Himalaya Drug Company
Global Antiseptic Bathing Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global antiseptic bathing products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Soap
– Body Wash
– Shower Gel
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Drugstores
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is an essential factor driving growth in the antiseptic bathing products market. Companies are focusing on developing products with different fragrances, textures, and packaging to meet the changing needs of customers. Product innovation also includes the introduction of new product varieties, such as antibacterial and antifungal antiseptic bathing products.
[Q]: Who are the Key Players in the Antiseptic Bathing Products Market?
[A]: Key players in the antiseptic bathing products market include Johnson & Johnson (US), Beiersdorf AG (Germany), Unilever (UK), Colgate-Palmolive Company (US), and Procter & Gamble (US).
[Q]: Which Region Offers the Largest Opportunity for Sales of Antiseptic Bathing Products?
[A]: North America is expected to be the largest market for antiseptic bathing products, owing to the growing demand for these products in the region. The growing awareness about hygiene, the presence of major players in the region, and the rising disposable income are some of the factors driving the growth of the antiseptic bathing products market in North America.
[Q]: What are the factors driving the antiseptic bathing products market?
[A]: Factors such as the growing awareness about hygiene, increased disposable income, and the presence of major players in the market are driving the growth of the antiseptic bathing products market. The increasing demand for natural and organic products is also driving market growth. Additionally, advancements in technology and increasing product innovation are expected to provide lucrative opportunities for market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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