The global athletic footwear market was valued at USD 113.5 billion in 2022 and is expected to expand at a CAGR of 5.9% from 2023 to 2030. Athletic footwear is experiencing a surge in demand due to the growing importance of physical health and fitness. Growing awareness of the importance of physical activities, such as running and jogging, among the youth has been driving the demand for athletic footwear. Consumers have also been increasingly emphasizing comfort and style while choosing the right pair of shoes. Therefore, key players are focusing on introducing footwear with features such as comfort, breathability, and cushioning to meet the demand of customers.

The rising popularity of athleisure wear and the increasing trend of wearing sneakers for casual purposes is also driving the market growth. Furthermore, the rising sports tourism and sports events, such as the Olympic Games and the FIFA World Cup, are expected to boost the demand for athletic footwear. Additionally, the increasing popularity of online shopping and the rising penetration of mobile phones in developing countries are likely to contribute to the market growth. Furthermore, the availability of various discounts and offers provided by e-commerce retailers is also expected to fuel the growth of the market.

The market is segmented on the basis of product type, end-use, and region. On the basis of product type, the market is divided into running shoes, basketball shoes, football shoes, and others. The running shoes segment accounted for the largest share of the market in 2022. The increasing popularity of running and jogging activities has been driving the demand for running shoes across the world.

In terms of end-use, the market is divided into men, women, and kids. The men’s segment accounted for the largest share of the market due to the increasing demand for comfortable and stylish footwear. The growing popularity of sneakers among men is also driving the demand for men’s athletic footwear. Additionally, the increasing trend of online shopping is further contributing to the market growth.

Regionally, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific held the largest market share in 2022. The presence of a large population and the increasing disposable income of customers are the major factors driving the demand for athletic footwear in the region. Moreover, the growing awareness of health and fitness is another major factor driving the demand for athletic footwear in the region.

The running and jogging segment held the leading share in 2019. The rising trend of running and jogging has been the primary factor for the segment’s large share. According to an article published by The New York Times, in April 2020, running has grown in popularity, with more than 19 million runners in the U.S. alone. Furthermore, the availability of wide varieties of running and jogging shoes, along with their lightweight and highly-cushioned design, are some of the factors driving the segment growth.

The training and cross-training segment is anticipated to witness the fastest CAGR of 8.2% over the forecast period. The segment growth is primarily due to the rising trend of functional training and the emergence of multi-functional footwear. Furthermore, growing awareness regarding the health benefits of functional training and the rising popularity of cross-training activities such as weightlifting, aerobics, and yoga are some of the key factors driving the growth of the segment.

The retail stores segment held the largest share of the global athletic footwear market in 2021. Consumers prefer to buy sports shoes from retail stores because of the availability of a wide range of products, the quality of the product, and the ability to touch and feel the product. In addition, the presence of knowledgeable sales staff in retail stores enables customers to get expert advice before purchasing a product. Moreover, the presence of several promotional activities and discounts offered by retail stores further drives the growth of the segment.

The online segment is projected to witness the fastest growth rate over the forecast period. The growing number of internet users and the rising acceptance of e-commerce websites are the major factors driving the growth of the online segment. The availability of a wide range of products, attractive discounts, and convenient delivery are some of the factors that make online stores popular among consumers. Moreover, increasing investments by various companies in digital marketing and promotional activities are further contributing to the growth of the segment.

The running footwear segment held the largest share of the athletic footwear market in 2022, accounting for over 63% of total revenue. The increasing participation in running events, such as marathons, and the growing awareness about the health benefits of running, such as weight loss, improved cardiovascular health, and improved mood, are the major factors driving the demand for running footwear. Furthermore, the increasing popularity of running as a sport and the introduction of new designs and technologies, such as motion control and cushioning, have encouraged consumers to purchase running footwear.

The basketball footwear segment is anticipated to expand at the highest CAGR of 11.8% over the forecast period. The increasing popularity of basketball as a sport, along with the growing participation of women in the sport is encouraging manufacturers to introduce new styles and designs in basketball footwear. In addition, the increasing trend of celebrity endorsement and collaborations with leading sports brands has led to an increase in the sale of basketball footwear. For instance, in April 2021, Adidas AG collaborated with NBA star Damian Lillard and launched the Dame 7, a signature basketball footwear.

Europe is expected to be the largest market for athletic footwear, followed by North America and Asia Pacific. This growth is driven by the increasing number of sports clubs and athletes in the region. Additionally, rising disposable income among consumers has further led to an increase in expenditure on sports apparel and footwear. For instance, in April 2021, Adidas launched its new Alphabounce Beyond 2 in Europe.

Asia Pacific is projected to be the fastest-growing region during the forecast period. This growth is attributed to the increasing demand for sportswear and footwear in the region. Additionally, rapid urbanization and the emergence of e-commerce platforms have further boosted the growth of the market in Asia Pacific. For instance, in June 2021, Nike launched its new Nike Air Max 2090 shoe in the Chinese market.

In this part of the athletic footwear products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for an athletic footwear products business comes from sales of products, wholesale orders, and online orders. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the athletic footwear products business running will be described. The list of operating expenses includes store rent, wages, maintenance and repairs, utilities, insurance policies, advertising, and others. Additionally, purchasing of stock, raw materials, and packaging will be taken into account for the cost of goods sold.

Some of the key companies operating in the athletic footwear market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Nike Inc. launched the Air Zoom Gravity, a new style of shoes designed to provide a better cushioning and comfort.

– In August 2022, Adidas AG launched the UltraBoost series of shoes designed to provide a responsive cushioning and energy return.

– In October 2022, Puma SE launched the Ignite series of shoes providing superior cushioning and grip on wet surfaces.

Some of the prominent players in the athletic footwear market include:

– Adidas AG
– Reebok International Limited
– Nike Inc.
– New Balance, Inc.
– Asics Corporation
– Puma SE
– Under Armour, Inc.
– Skechers USA, Inc.
– Brooks Sports, Inc.
– K-Swiss, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global athletic footwear products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Running Shoes
– Basketball Shoes
– Football Shoes
– Cross Training Shoes
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Specialty Stores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation in Athletic Footwear?
[A]: Athletic footwear companies are innovating constantly in order to stay ahead of the competition and meet consumer demand for better performance, comfort, and style. Product innovation includes improved cushioning, lightweight materials, and advanced designs, as well as new technologies that enable better fit, breathability, and energy return. Additionally, customization options are being added to many shoes, allowing consumers to personalize their footwear to their individual preferences.

[Q]: Who are the Key Players in the Athletic Footwear Market?
[A]: Key players in the athletic footwear market include Nike, Adidas, Puma, New Balance, Asics, Under Armour, Skechers, and Reebok.

[Q]: Which Region Offers the Largest Opportunity for Sales of Athletic Footwear?
[A]: North America is expected to be the largest market for athletic footwear, with an absolute dollar opportunity of $21 B (USD).

[Q]: What are the factors driving the Athletic Footwear market?
[A]: Key factors driving the athletic footwear market include an increase in the number of health-conscious consumers, growing participation in sports and outdoor activities, and the increasing demand for fashionable and stylish athletic shoes. Additionally, innovations in technology, materials, and design are also driving market growth.