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Australia Glamping Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The Australia glamping products market was valued at USD 5.45 billion in 2021 and is expected to expand at a CAGR of 8.0% from 2022 to 2030. Glamping is a luxury camping experience that is becoming increasingly popular in Australia due to its unique combination of outdoor adventure and luxurious accommodations. Furthermore, the rising popularity of outdoor activities among millennials, such as camping, is expected to drive the market growth.
The increasing demand for luxury products and the rising number of glamping sites are expected to drive the growth of the market in the coming years. The increasing number of glamping sites is further expected to propel demand for glamping products, such as tents, sleeping bags, and mattresses. Furthermore, the rising popularity of glamping among families is expected to boost the demand for glamping products.
The growing trend of eco-tourism is expected to drive the market growth. Eco-tourism is a form of tourism that emphasizes sustainability, minimal environmental impact, and education about the local environment. The emergence of eco-tourism is expected to boost the demand for glamping products as consumers seek to experience nature without sacrificing comfort.
The rising participation of the private sector in the glamping industry is expected to drive the growth of the market. Private sector players are increasingly investing in glamping sites, which is expected to drive the demand for glamping products. Furthermore, the increasing number of tourists visiting Australia is also expected to boost the demand for glamping products.
The growing demand for luxury products is expected to drive the growth of the market. Consumers are increasingly willing to pay a premium for high-quality glamping products, such as luxury tents, furniture, and accessories. Furthermore, manufacturers are launching new and innovative glamping products to cater to the growing demand. For instance, in May 2021, Outwell launched the Cloud 5 Camper Tent, a luxurious and spacious glamping tent.
Product Insights
The tents segment dominated the market with a share of over 40% in 2020. The growth of the segment is attributed to the increasing popularity of outdoor activities such as camping and glamping. According to an article published by Glamping Hub, in October 2020, glamping has grown in popularity due to its nature-focused experience and luxurious amenities. Moreover, the introduction of innovative tents such as pop-up, canvas, and eco-friendly tents are some of the key factors driving the segment growth.
The furniture segment is expected to expand at the fastest CAGR of 6.4% over the forecast period. The increasing trend of luxury camping has been driving the demand for glamping furniture. Furthermore, the increasing availability of folding furniture and the rising focus of manufacturers on introducing eco-friendly furniture are some of the key factors driving the segment growth. According to an article published by ABC News, in August 2020, the trend of glamping is growing rapidly in Australia due to the increasing preference of luxury camping among travelers.
Distribution Channel Insights
The offline segment is expected to account for the largest share of the Australia glamping products market in 2022. Offline channels help customers to examine, feel, and experience the product before making a purchase decision. Most of the glamping products, such as tents, sleeping bags, and camping chairs, require physical examination by customers before making a purchase decision. Furthermore, supermarkets and hypermarkets are the major sources for purchasing glamping products. These stores offer a wide variety of products from different vendors, which helps customers to make an informed decision.
The online segment is expected to register the highest CAGR of 8.7% over the forecast period. The increasing penetration of the internet and the rising trend of online shopping are the major factors driving the growth of the online segment. The major online stores offering glamping products include Amazon, Walmart, and Kmart. Furthermore, some manufacturers are also selling their glamping products through their own websites. For example, in 2020, Oztent, an Australia-based manufacturer of glamping products, launched its online store. The online store offers a variety of products, such as tents, sleeping bags, camping chairs, and tables.
Type Insights
The camping tents segment accounted for the largest revenue share of 33.4% in 2020. The introduction of high-end camping tents by glamping companies such as Eco-Luxury Glamping in Australia is propelling the demand for the segment. Such tents are luxurious and feature amenities such as air-conditioning, wooden floors, and modern furniture. The rising preference for comfortable camping experience by millennials is expected to fuel the demand for camping tents.
The campervans segment is anticipated to expand at the highest CAGR of 8.7% over the forecast period. The growing popularity of campervans due to the convenience they provide to travelers is driving the demand for the segment. Moreover, the increasing demand for off-road campervans among young travelers is also boosting the market. The availability of customized campervans with amenities such as air-conditioning, kitchenette, and shower facilities is further expected to propel the segment in the forecasted period.
Regional Insights
Australia is projected to be the largest glamping market and is expected to continue its dominance over the forecast period. This is due to the rising demand for luxury camping experiences in the country. The country is home to numerous glamping sites, such as Nightfall Campground in Victoria, and Glamping Hub in New South Wales, which offer luxurious camping experiences. Furthermore, the increasing number of adventure tourists in the country is expected to drive the growth of the market in the region.
Asia Pacific is anticipated to be the fastest growing region in the market during the forecast period. This can be attributed to the increasing disposable incomes and rising awareness among the population regarding luxury and recreational services. Furthermore, the presence of numerous glamping sites and resorts in countries such as Japan, India, and Malaysia are expected to drive the growth of the market during the forecast period.
Financial Projections
In this part of the Australia Glamping Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your glamping products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an Australia Glamping Products business comes from sales of glamping products such as tents, sleeping bags, camping furniture, hammocks, and other camping equipment. Other potential sources of income include sale of accessories and apparel, online retail, and wholesale partnerships.
Projecting Expenses
In this section, all the regular expenses related to keeping the Australia Glamping Products business running will be described. The list of operating expenses includes rent and lease payments, wages, taxes, inventory costs, advertising and marketing costs, insurance, and other overhead expenses.
Key companies & market share insights
Some of the key companies operating in the Australia Glamping market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In May 2022, GlamXperience launched a new glamping experience in the Outback with luxury tipis and yurts.
– In June 2022, Escape Nomad launched a new range of luxury glamping tents located in the middle of nature.
– In July 2022, TreeTop Glamping introduced a new range of luxury treehouses in the Northern Territory.
Some of the prominent players in the Australia Glamping market include:
– GlamXperience
– Escape Nomad
– TreeTop Glamping
– Getaway Glamping
– Nature Bound Australia
– Luxury Glamping Australia
– Glamping Hub
– Glamping Australia
– Eco Glamping Australia
– Glamping Escapes
Global Australia Glamping Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global Australia Glamping Products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Tents
– Sleeping Bags
– Camping Stoves
– Furniture
– Other Accessories
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Luxury
– Budget
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– Australia
– New Zealand
– Asia Pacific
– Europe
– North America
– South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Drivers of the Glamping Products Market in Australia?
[A]: The glamping products market in Australia is driven by factors such as the rising demand for staycations, the increasing popularity of eco-tourism, and the growing demand for luxurious outdoor experiences. Additionally, the availability of a wide variety of glamping products, as well as the increasing number of glamping sites, is also driving the glamping products market in Australia.
[Q]: What are the Challenges Facing the Glamping Products Market in Australia?
[A]: The glamping products market in Australia faces several challenges, such as the fluctuating cost of raw materials, the lack of skilled labor, the environmental impact of the growing glamping industry, and the difficulty of marketing glamping products. Additionally, the high cost of glamping products compared to traditional camping equipment is also a key challenge.
[Q]: How are Glamping Products Marketed in Australia?
[A]: Glamping products are marketed in Australia via a variety of channels, including digital advertising, social media, and word-of-mouth advertising. Additionally, glamping sites often promote their products and services through special events, such as music festivals and outdoor markets.
[Q]: What Types of Glamping Products are Available in Australia?
[A]: Glamping products available in Australia include tents, sleeping bags, air mattresses, portable showers, and other camping accessories. Additionally, some glamping sites also offer luxury items such as air conditioning, hot tubs, and gourmet meals.
[Q]: What Opportunities Exist for Glamping Products in Australia?
[A]: There are several opportunities for glamping products in Australia, such as the increasing demand for sustainable tourism, the growing demand for staycations, and the availability of luxury glamping products. Additionally, the growing popularity of experiential tourism and the emergence of new glamping sites also provide opportunities for the glamping products market in Australia.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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