The Australia kids scooter market was valued at USD 3.4 billion in 2021 and is expected to grow at a CAGR of 4.8% from 2022 to 2030. The increasing adoption of two-wheeled scooters among kids is the primary factor driving the growth of the market. Furthermore, growing health awareness among parents and the need to engage their kids in outdoor activities have resulted in the growing demand for these products. In addition, the rising popularity of scooters as a form of commuting is driving the market growth.

The increasing availability of various models, such as standard scooters, electric scooters, stunt scooters, and folding scooters, is further driving the demand for the product in the country. Furthermore, the introduction of various technologically advanced scooters is expected to boost the market growth during the forecast period. For example, in March 2021, Xiaomi launched a foldable electric scooter in Australia, which is equipped with features such as a portable folding design, ergonomic handle, and a digital display. The company claimed that the scooter can travel up to 30 km on a single charge.

In addition, the rising popularity of sports and fitness activities among kids is contributing to the growth of the market. Furthermore, the growing trend of using electrical scooters for commuting is also creating new opportunities for the market. For instance, in April 2021, Gyroor launched an electric scooter in Australia, which is equipped with an LED headlight, LCD display, and dual disc brakes. The company claimed that the scooter can travel up to 18 km on a single charge.

Moreover, the growing trend of personalization and customization of scooters is also driving the market growth. Key players are introducing various customized products to capture the attention of customers. For instance, in October 2021, Razor launched a customizable scooter in Australia, which is equipped with features such as adjustable handlebars and a rear fender brake. The company claimed that the scooter can be personalized with unique colors and graphics.

Furthermore, rising promotional activities by key players are helping to increase the awareness of these products among the youth. Companies are also organizing events and competitions to promote their products. For example, in June 2021, Razor organized a scooter competition in Australia, which saw over 500 participants. The company also launched a new scooter at the event. Moreover, the introduction of various online platforms is also driving the market growth. For instance, in May 2021, Yulu launched an online platform in Australia to provide electric scooters on rent. The platform provides scooters on rent at affordable prices to customers.

The three-wheel scooters segment is estimated to account for the largest market share in 2022. Increasing preferences for three-wheel scooters over other types of scooters is one of the primary factors driving the growth of the segment. According to an article published by The Guardian, in October 2019, three-wheel scooters are considered to be safer for young kids and are becoming increasingly popular among parents. Furthermore, introduction of innovative products, such as adjustable-height scooters, is another factor driving the segment growth.

The two-wheel scooters segment is projected to expand at the highest CAGR over the forecast period. Growing popularity of two-wheel scooters owing to their ease of use, portability, and versatility is driving the segment growth. Furthermore, factors such as inclination towards adventure activities and increasing disposable income are also contributing to the growth of the segment. According to an article published by The Sydney Morning Herald, in December 2018, the two-wheel scooters market is expected to reach A$2 billion by 2021.

The supermarkets and hypermarkets segment accounted for the largest share of more than 32.3% in 2022. The growth of the segment is mainly driven by the increasing number of supermarkets & hypermarkets in Australia, which offer a wide range of product selection and convenience to consumers. Additionally, these outlets also provide promotional offers and discounts on kids scooter products. For instance, in January 2021, Woolworths supermarkets launched a promotional offer on kids scooter products, offering discounts of up to 20% on selected products.

The online segment is expected to register the highest CAGR of 10.3% over the forecast period. The increasing number of internet users in Australia and the rising popularity of e-commerce platforms are the major factors driving the growth of the segment. In addition, several online stores offer discounts and promotional offers on kids scooter products, which is further increasing their demand. For instance, in February 2021, Catch.com.au, an online store in Australia, offered discounts of up to 30% on kids scooter products.

The standard segment held the largest revenue share of 56.2% in 2022. This is attributed to the increasing demand for basic scooters among kids due to their affordable prices. Furthermore, the increasing popularity of these scooters among parents as an appropriate alternative means of transportation for kids is likely to drive the growth of this segment in the forecast period.

The electric scooters segment is anticipated to expand at the highest CAGR of 5.4% from 2023 to 2030. Factors such as rising disposable income and increasing spending on leisure activities are driving the demand for electric scooters among kids. Furthermore, the surge in the trend of using electric scooters for commuting to school, parks, and other places is also likely to drive the market.

Australia is expected to dominate the market and account for the largest revenue share of over 38.6% in 2022. This is primarily attributed to the growing demand for scooters in the region owing to the increasing popularity of outdoor activities among kids. The rising disposable income in the region is another factor contributing to the growth of the market. Furthermore, the presence of several local and international players, such as Razor and Micro, is expected to drive the market growth.

Asia Pacific is expected to witness the second-fastest growth in the coming years. This is due to the high number of manufacturers in the region offering a wide variety of kids scooters. Rising urbanization and increasing awareness about the safety and convenience of these scooters are some of the other factors contributing to the growth of the market in this region. Furthermore, the presence of key players, such as Y-Scoot, is expected to further drive the growth of the market.

In this part of the Australia Kids Scooter Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Australia Kids Scooter Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for the Australia Kids Scooter Products business comes from sales of the scooter products. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, distribution agreements and partnerships, and licensing agreements.

Projecting Expenses
In this section, all the regular expenses related to keeping the Australia Kids Scooter Products business running will be described. The list of operating expenses includes product development costs, marketing expenses, advertising costs, manufacturing costs, shipping costs, warehousing costs, and others.

Some of the key companies operating in the Australia Kids Scooter market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Razor Australia launched the E100 electric scooter, which is targeted at children aged 8 and over.

– In August 2022, Micro Kickboard launched the Mini Deluxe scooter, which is designed with adjustable handlebars that can accommodate children of different heights.

– In October 2022, Globber launched the My Free Up scooter, which is designed to help children develop their balance and coordination.

Some of the prominent players in the Australia Kids Scooter market include:

– Razor Australia
– Micro Kickboard
– Globber
– Micro
– Yvolution
– Hudora
– Puky
– Micro Scooters Australia
– Radio Flyer
– Xootr

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global Australia kids scooter products market based on product type, age group, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Kick Scooters
– Electric Scooters

2. Age Group Outlook (Revenue, USD Million, 2017 – 2030)

– 2-6 Years
– 7-12 Years
– 12+ Years

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Offline
– Online

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– Australia
– New Zealand
– Rest of Asia Pacific

[Q]: What Factors are Driving the Australia Kids Scooter Market?
[A]: Rising concerns about physical activity, availability of attractive scooter models, and growing disposable income have been driving the Australia kids scooter market. Additionally, increasing awareness and availability of eco-friendly scooters have further been providing impetus to the market growth.

[Q]: Who are the Key Players in the Australia Kids Scooter Market?
[A]: Major key players in the Australia kids scooter market include Razor Australia, Micro Mobility Systems, Yvolution Australia, Globber Australia, and Puky GmbH & Co. KG.

[Q]: What are the Major Product Categories in the Australia Kids Scooter Market?
[A]: The major product categories in the Australia kids scooter market are two-wheel scooters, three-wheel scooters, and four-wheel scooters.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to bring significant changes in the Australia kids scooter market in the coming years. Companies are investing in R&D to create new and innovative designs with enhanced features that can attract more customers.

[Q]: What are the Major Distribution Channels for the Australia Kids Scooter Market?
[A]: The major distribution channels for the Australia kids scooter market are supermarkets, specialty stores, online stores, and others. Specialty stores are expected to be the most preferred distribution channel for this market in the coming years.