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Baby Apparel Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby apparel products market was valued at USD 39.4 billion in 2022 and is expected to grow at a CAGR of 4.0% from 2023 to 2030. The market is driven by the rising birth rate and increasing disposable income of parents, which has encouraged them to invest in quality products for their babies. Furthermore, the higher preference for branded clothing amongst parents for their babies, the introduction of latest trends in baby clothing, and the increasing number of collaborations between companies and lifestyle influencers are likely to drive the demand for baby apparel products in the coming years.
The market is broadly divided into two categories: infant apparel and toddler apparel. The infant apparel segment is expected to hold the largest share of the market in the forecast period owing to the fact that most of the baby apparel products are designed for infants. The infant apparel segment is further classified into clothing and non-clothing. The clothing segment is estimated to dominate the market due to the rising demand for clothing items such as onesies, body suits, and t-shirts. Furthermore, the introduction of new fabrics such as organic cotton and bamboo fiber is expected to create a positive outlook for the global baby apparel products market in the coming years.
Furthermore, the rising demand for baby apparel products from emerging countries such as India and China is expected to drive the growth of the market. The increasing number of players in the industry, the availability of online stores, and the availability of a wide variety of products are some of the factors driving the demand for baby apparel products in these countries. Additionally, rapid urbanization, increasing disposable income, and the growing adoption of western lifestyles are some of the factors that have created a positive outlook for the market in developing countries.
Furthermore, the increasing demand for eco-friendly products is also driving the growth of the market. The rising awareness about the harm caused by chemical-based products has compelled parents to opt for sustainable and eco-friendly products for their babies. Moreover, the rising trend of athleisure and the increasing demand for fashionable and stylish baby apparel products are also expected to contribute to the growth of the market. Additionally, the increasing availability of organic baby apparel products and the introduction of new technologies such as 3D printing are likely to further support the growth of the market in the coming years.
Product Insights
The baby clothing segment held the largest market share in 2019, and is anticipated to maintain its dominance over the forecast period. This growth is attributed to the increasing demand for fashionable, comfortable, and affordable baby apparel products among parents. Growing awareness regarding the safety of baby products has also been bolstering the demand for baby apparel. According to an article published by BabyCenter, in October 2018, parents are increasingly preferring organic and eco-friendly baby apparel products. Furthermore, improving economic conditions, rising disposable incomes, and increasing birth rates are some of the key factors driving the growth of the baby apparel market.
The baby footwear segment is expected to register a CAGR of 8.2% from 2020 to 2027. Factors such as rising awareness among parents regarding the importance of baby shoes, increasing demand for fashionable and comfortable baby shoes, and rising disposable income are driving the demand for baby footwear worldwide. According to an article published by the University of Michigan, in August 2019, 97% of parents said they purchased baby shoes for their children as soon as they started walking. Additionally, increasing number of organized retail stores and growing e-commerce industry are some of the other factors driving the baby footwear market.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the largest share of the global Baby Apparel products market in 2022. Supermarkets and hypermarkets are preferred distribution channels for baby apparel products due to their wide product range, availability of discounts and offers, and convenience. The supermarkets and hypermarkets segment is expected to remain dominant over the forecast period due to the increasing presence of supermarkets and hypermarkets globally.
The online retail segment is expected to witness the fastest growth over the forecast period due to the increasing penetration of e-commerce and the availability of a wide range of products online. Online retail stores offer an extensive range of baby apparel products and offer discounts and deals, which attract consumers. In addition, online shopping provides a convenient and hassle-free experience for customers, which is expected to further drive the segment’s growth.
Type Insights
The organic segment accounted for the largest revenue share of 65.4% in the year 2022. The increasing awareness among parents about the adverse effects of synthetic fabrics and dyes on babies has enhanced the sales of organic baby apparel. Also, the rising popularity of organic brands, such as Mothercare, Carter’s, and Patagonia, has been a major driver of the segment. Furthermore, the increasing adoption of organic fabrics, such as bamboo, hemp, and soybean, has further contributed to the growth of the segment.
The luxury segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. The rising disposable income of parents in developed countries has increased the demand for luxury baby apparel. Also, the growing popularity of designer baby apparel, such as Givenchy Kids, Balmain Kids, and Burberry Baby, is boosting the demand for luxury products. Furthermore, the increasing trend of gifting luxury apparel to newborn babies is also driving the segment growth.
Regional Insights
Asia Pacific dominated the market and accounted for the largest revenue share of over 33.6% in 2022. Growing population and rising disposable incomes are key factors driving the market in this region. Furthermore, factors such as increasing parental focus on their children’s aesthetics, rising adoption of western fashion, and availability of stylish and designer clothes for babies are also contributing to the growth of the market. For instance, in April 2022, Armani Junior launched its new collection for babies in China.
North America is expected to witness the second-fastest growth in the coming years. This is mainly attributed to increasing consumer preference for stylish, comfortable, and high-quality baby apparel. Moreover, the presence of several major players in the region, such as Carter’s and Gap, is expected to further boost the growth of the market. For instance, in March 2022, Carter’s launched its line of baby sleepwear in the U.S.
Financial Projections
In this part of the baby apparel products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby apparel products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby apparel products business comes from the sale of baby clothes, accessories, and other related products. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, wholesaling, retail stores, and pop-up shops.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby apparel products business running will be described. The list of operating expenses includes raw material costs, wages, advertising, marketing, utilities, insurance policies, taxes, and others.
Key companies & market share insights
Some of the key companies operating in the baby apparel market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In September 2022, Carter’s launched a new line of baby clothing with organic materials.
– In October 2022, Gap Inc. launched its first collection of baby clothing under its new sustainable brand, GapFlow.
– In November 2022, H&M launched its first collection of baby clothing made from recycled materials.
Some of the prominent players in the baby apparel market include:
– Carter’s, Inc.
– Gap Inc.
– H&M Hennes & Mauritz AB
– The Children’s Place, Inc.
– Gerber Childrenswear LLC
– Fruit of the Loom Inc.
– OshKosh B’Gosh
– VF Corporation
– Gymboree LLC
– Gymboree Group Inc.
Global Baby Apparel Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby apparel products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Outerwear
– Underwear
– Accessories
– Footwear
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Major Factors Driving the Baby Apparel Market?
[A]: The major factors driving the baby apparel market include the growing demand for eco-friendly and organic fabrics, the increasing number of working parents, the rising disposable income of consumers, and the growing trend of online shopping. Additionally, the growing demand for branded and designer baby apparel, and the increasing trend of consumers investing in quality and safe products for their children are also driving the baby apparel market.
[Q]: Who are the Key Players in the Baby Apparel Market?
[A]: Some of the key players in the baby apparel market include Carter’s Inc., H&M Hennes & Mauritz AB, The Walt Disney Company, Zara, and Uniqlo Co., Ltd.
[Q]: What is the Potential for Product Innovation?
[A]: The potential for product innovation in the baby apparel market is high, as manufacturers are continuously introducing new materials and designs to meet consumer needs. Companies are also focusing on product diversification and technological advancements such as the use of artificial intelligence, machine learning, and 3D printing to create innovative and comfortable apparel for babies.
[Q]: What is the Market Outlook for the Baby Apparel Market?
[A]: The global baby apparel market is expected to grow at a CAGR of 5.9% from 2020 to 2027. This growth is attributed to the expanding e-commerce industry, the increasing demand for organic and eco-friendly fabrics, and the growing trend of online shopping.
[Q]: Which Region Offers the Largest Opportunity for Sales of Baby Apparel?
[A]: North America and Asia-Pacific are projected to witness the highest growth in the baby apparel market, due to the increasing demand for baby apparel in these regions. Additionally, the growing trend of online shopping and the increasing disposable income of consumers are also expected to drive the baby apparel market in these regions.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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