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Baby Bottle Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby bottle products market was valued at USD 8.7 billion in 2022 and is expected to expand at a CAGR of 4.3% from 2023 to 2030. The growing prevalence of nuclear families, rising disposable incomes, and increasing working women population are the major factors driving the market growth. Baby bottle products, such as nipples, teats, and bottles, are used to feed babies and are designed for easy handling and convenience.
The rising awareness among parents regarding providing nutritious food to babies is propelling the demand for the market. Furthermore, the increasing emphasis on child health is propelling the demand for baby bottles. For instance, in June 2021, Milupa, a leading French baby nutrition brand, launched a new range of baby bottles named Milupa Baby Bottle which is designed to facilitate a smooth flow of milk and prevent colic in babies.
The dominance of plastic material in baby bottle products is mainly attributed to its low cost, lightweight, and hygienic nature. Furthermore, the availability of various designs and sizes for plastic baby bottles is further boosting the growth of this segment. In addition, the growing trend of providing various types of bottles for different age groups is expected to provide traction to the market. For instance, in April 2021, Pigeon launched its new range of baby bottles named Pigeon Peristaltic Plus with a unique design that helps babies to latch on easily and prevents air ingestion.
Moreover, the rising trend of using specialty bottles such as anti-colic bottles, which are designed to reduce the risk of colic and discomfort in babies, is propelling the market growth. Also, the increasing demand for BPA-free baby bottles is propelling the growth of the market. For instance, in March 2021, Pigeon launched a new range of BPA-free baby bottles in the Middle East. Furthermore, the growing trend of using ergonomic baby bottles, which are designed to provide comfort while feeding babies, is expected to contribute to the growth of the market.
The availability of various products online is expected to accelerate the market growth. Furthermore, the increasing number of e-commerce platforms and the availability of attractive discounts and offers on baby bottle products are expected to further boost the growth of the market.
Product Insights
The standard baby bottle segment led the market and accounted for a share of around 35.2% in 2022. The growth of the segment can be attributed to the rising awareness among parents regarding the importance of breastfeeding, as well as the increasing demand for basic baby bottles in the mass market. Furthermore, manufacturers are introducing technological innovations in the baby bottle industry, such as baby bottles with temperature control and air vent technology. This is anticipated to drive the demand for standard baby bottles over the forecast period.
The insulated baby bottle segment is anticipated to expand at the fastest CAGR of 10.2% over the forecast period. Insulated baby bottles are designed to keep liquids at a constant temperature for a longer period of time. This feature can be beneficial for parents who are always on the go and need to feed their babies on the go. Additionally, the introduction of innovative designs, such as ergonomic handles and colorful prints, is expected to boost the demand for insulated baby bottles over the forecast period.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 41.3% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets for buying baby bottle products. According to a study by BabyGaga.com in 2020, more parents are opting to buy baby bottle products from supermarkets & hypermarkets due to the convenience of shopping. These establishments also provide a wide range of products and assist parents in making quick purchasing decisions.
The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. The increasing popularity of online shopping has been a major factor driving the growth of this segment. Companies are launching dedicated websites and shopping apps to increase their visibility among customers. For instance, in December 2022, Munchkin launched its online store to cater to the growing demand for baby bottle products. The website provides a variety of products, including bottles, nipples, pacifiers, and other feeding accessories, from leading brands. It also offers expert advice and tips on choosing the right products for babies.
Type Insights
The plastic segment accounted for the largest revenue share of 68.7% in the year 2022. The popularity of plastic bottles among parents is increasing, due to its light weight and cost-effectiveness. Moreover, the growing demand for BPA-free plastic baby bottles is also expected to fuel the growth of this market. For instance, in March 2021, Dr. Brown’s, a brand of Handi-Craft Company, introduced a new line of wide-neck baby bottles made with BPA-free polypropylene plastic.
The glass segment is anticipated to expand at the highest CAGR of 5.4% over the forecast period. The growing awareness about the safety of the materials used for making baby bottles is driving the demand for glass bottles. Moreover, the growing trend of eco-friendly products is also propelling the growth of this segment. For instance, in October 2020, NUK, a brand of Jarden Corporation, launched a range of glass bottles with silicone sleeve and natural rubber nipples.
Regional Insights
North America dominated the market in 2021 and accounted for the largest revenue share of over 32.4%. An increase in demand for baby bottles due to the rising millennial population in the region is a key factor driving growth in the region. Moreover, rising urbanization has also led to a rise in disposable income levels which has further improved the purchasing power of consumers in the region.
Asia Pacific is expected to witness the fastest growth in the coming years. This growth can be attributed to the rising presence of key players in the region. For instance, in April 2021, Pigeon Corporation, a Japan-based baby products manufacturer, launched a new line of baby bottles in India to cater to the increasing demand for baby care products. Furthermore, the increasing number of mothers opting for breastfeeding is expected to fuel the demand for baby bottles in the region.
Financial Projections
In this part of the baby bottle products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby bottle products enterprise. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby bottle products business comes from the sale of baby bottles, bottle accessories, and other related products. Additionally, revenues can be generated from other sources such as advertising, affiliate programs, and the sale of related products and services.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby bottle products business running will be described. The list of operating expenses includes materials costs, manufacturing costs, wages, shipping costs, packaging costs, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the baby bottle market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Philips Avent launched the Natural Glass Baby Bottle, a new type of bottle designed for easy cleaning and long-term storage.
– In August 2022, Dr. Brown’s launched the Baby’s First Bottle, designed to help babies transition from breastfeeding to bottle-feeding.
– In October 2022, NUK launched the Perfect Fit™ Baby Bottles, designed for easy and comfortable feeding.
Some of the prominent players in the baby bottle market include:
– Philips Avent
– Dr. Brown’s
– NUK
– Tommee Tippee
– MAM Baby
– Evenflo
– Playtex
– Lansinoh
– The First Years
– Born Free
Global Baby Bottle Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby bottle products market based on product type, material, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Standard Baby Bottles
– Anti-Colic Baby Bottles
– Others
2. Material Outlook (Revenue, USD Million, 2017 – 2030)
– Glass
– Plastic
– Others
3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Challenges Facing the Baby Bottle Products Market?
[A]: The main challenges faced by the baby bottle products market are rising competition, cost pressures, and consumer safety concerns. Competition is intense, as manufacturers must continuously develop innovative products to meet consumer needs. Additionally, cost pressures are increasing due to the complexity of production. Finally, consumer safety concerns are growing due to the presence of BPA in some bottles and other materials.
[Q]: Who are the Key Players in the Baby Bottle Products Market?
[A]: The key players in the baby bottle products market include NUK, Munchkin, Philips Avent, Handi-Craft Company, and Tommee Tippee.
[Q]: What are the Opportunities for Growth in the Baby Bottle Products Market?
[A]: There are many opportunities for growth in the baby bottle products market, including the introduction of new and innovative products, expanding into new markets, and leveraging the growing demand for organic and eco-friendly products. Additionally, manufacturers are focusing on enhancing the convenience of their products by offering smart features, such as temperature control and leak-proof designs.
[Q]: What is the Potential for Growth in the Asia-Pacific Region?
[A]: The Asia-Pacific region is expected to experience the highest growth rate over the forecast period, due to the rising number of working women, increased disposable income, and improved healthcare infrastructure in the region. Additionally, the region’s growing population and improving economic conditions are expected to drive demand for baby bottle products in the region.
[Q]: What are the Key Trends in the Baby Bottle Products Market?
[A]: Key trends in the baby bottle products market include customization and personalization, organic and eco-friendly products, and smart features. Manufacturers are increasingly offering customized products, such as bottles with personalized designs, to meet changing consumer demands. Additionally, organic and eco-friendly products are also gaining popularity due to increasing environmental awareness. Finally, manufacturers are focusing on introducing smart features, such as temperature control and leak-proof designs, to enhance the convenience of their products.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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