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Baby Care Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby care products market was valued at USD 101.2 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. Growing awareness among parents regarding the importance of baby care and the rising disposable income of consumers are driving the market growth. Furthermore, growing preferences for organic and natural baby care products due to the rising health concerns and the increasing awareness of the advantages of such products are providing an impetus to the market growth.
In 2021, the baby toiletries segment dominated the market in terms of revenue and is expected to continue its dominance during the forecast period. This is attributed to the growing demand for personal and intimate care products for babies such as baby wipes, baby oils, baby soaps, and baby shampoos. Furthermore, the increasing number of single-parent households is leading to a rise in the demand for convenience products for babies.
The increasing demand for organic and natural baby care products is expected to further bolster the market growth. Rising health concerns among parents and the increasing awareness of the advantages of such products are driving the demand for organic and natural baby care products. For instance, in November 2021, Johnson & Johnson launched a new line of organic baby care products, catering to the growing demand for organic and natural baby care products.
Moreover, the increasing trend of premiumization in demand for baby care products is also driving the market growth. Key players are launching new products with advanced features and attractive packaging to meet the changing needs of consumers. For instance, in April 2021, Unilever launched Baby Dove products in the U.S. market. The company claims the new range of products to be the first-ever range of baby care products to contain a blend of natural and prebiotic ingredients.
Furthermore, the increasing number of innovative brand launches to cater to the growing product demand from customers is expected to further support the growth of the market. For instance, in October 2021, Procter & Gamble launched a new line of baby care products called Pampers Pure Protection. The new product range is designed to protect babies’ delicate skin and contains no chlorine bleaching, alcohol, parabens, fragrances, or dyes.
The growing number of working women is also boosting the demand for convenience products for babies. The rising demand for online shopping of baby care products is further anticipated to propel the market growth during the forecast period. The emergence of online stores and the availability of a wide variety of products on e-commerce platforms are further expected to drive the market growth.
Product Insights
The baby skincare segment is expected to dominate the market and account for a share of around 43.1% by 2022. Growing awareness among parents regarding the importance of baby skin care is driving the market. According to an article published by BabyGaga, in March 2020, about 80% of parents take proper care of their baby’s skin using natural and organic ingredients. Furthermore, certain macro-level factors such as rising disposable income, increasing birth rate, and increasing number of working women have been driving the demand for baby skincare products.
The baby diapers segment is anticipated to expand at the fastest CAGR of 8.9% over the forecast period. Growing demand for eco-friendly diapers from the parents, rising awareness regarding the importance of hygiene, and increasing purchasing power of parents are some of the key factors driving the growth of the baby diapers market. According to an article published by Diaper Dude, in February 2020, about 95% of parents are now using eco-friendly diapers. In addition, the emergence of various online and offline distribution channels are further boosting the demand for baby diapers worldwide.
Distribution Channel Insights
The supermarkets and hypermarkets segment is estimated to account for the largest share of the market in 2022. This segment is expected to remain the preferred distribution channel for baby care products, as consumers prefer to touch and feel the product before purchasing. Supermarkets & hypermarkets offer shoppers a wide variety of products to choose from, and customers can easily compare products and prices before making a purchase. Furthermore, these stores have a dedicated section for baby care products, and customers can take the assistance of shopkeepers to understand the different product categories available.
The online segment is anticipated to expand at the highest CAGR of 11.2% over the forecast period. Digital commerce is gaining traction in the baby care products market, owing to increasing internet penetration and the growing preference for online shopping. Moreover, the introduction of subscription services offering customized solutions according to the baby’s age and gender, is further driving the market. For instance, in May 2021, P&G launched a subscription service for baby care products in the U.S. via Amazon.com, Inc. By subscribing to this service, customers can get personalized baby care products such as diapers, wipes, and shampoo delivered to their doorstep.
Type Insights
The baby care products market is segmented into diapers, wipes, toiletries, milk formula, and others. The diaper segment accounted for the largest revenue share of 54.7% in the year 2022. The factors such as increase in the number of working women, rise in disposable income, and growth in awareness of hygiene among parents have augmented the demand for diapers. Also, the development of biodegradable diapers by companies such as Pampers and Huggies, have further driven the demand for diapers.
The wipes segment is expected to grow at a CAGR of 8.3% over the forecast period. The introduction of baby wipes with natural ingredients by companies such as Johnson & Johnson, Procter & Gamble, and Unilever, has generated demand for baby wipes. Furthermore, the surge in the use of baby wipes to clean the baby’s skin and diaper area is another factor driving the growth of this segment.
Regional Insights
North America is expected to dominate the market with a share of over 33.9% in 2022. The increasing disposable incomes and rising awareness about infant nutrition are some of the key factors driving the market in the region. The presence of several prominent players, such as Johnson & Johnson, P&G, and Kimberly-Clark, is also expected to aid the growth of the market in North America. For instance, in April 2021, Johnson & Johnson launched a range of baby products, including baby wipes, diapers, and body wash, in the U.S.
Asia Pacific is expected to witness the fastest growth over the forecast period. The increasing awareness about the personal care and hygiene of infants is driving the growth of the market in the region. Furthermore, the growing demand for baby care products in the region is further expected to drive the market in Asia Pacific. For instance, in November 2021, Unicharm launched a range of baby care products in India.
Financial Projections
In this part of the baby care products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby care products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby care products business comes from the sale of baby products, such as diapers, formula, baby wipes, and baby clothes. Other possible sources of income include online sales, affiliate programs, and advertising.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby care products business running will be described. The list of operating expenses includes purchasing or leasing of equipment, rent, wages, inventory, utilities, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the baby care products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In September 2022, Johnson & Johnson launched its Baby Care range, which includes a range of baby care products from baby shampoo to baby wipes.
– In June 2022, P&G launched its new line of baby care products for the Chinese market, which includes baby wipes, baby shampoos, and baby lotions.
– In October 2022, Unilever launched the Baby Dove range of products, which includes a range of baby care items such as baby shampoo, baby wash, and baby lotions.
Some of the prominent players in the baby care products market include:
– Johnson & Johnson
– Procter & Gamble Co.
– Unilever PLC
– Kimberly-Clark Corporation
– The Himalaya Drug Company
– Burt’s Bees
– The Hain Celestial Group
– Beiersdorf AG
– Natura & Co.
– Sebapharma GmbH & Co. KG
Global Baby Care Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby care products market based on product, distribution channel, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Baby Skin Care
– Baby Hair Care
– Baby Toiletries
– Baby Oral Care
– Baby Bath & Wipes
– Baby Diapers & Pads
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the key trends of the Baby Care Products Market?
[A]: The baby care product market is growing due to factors such as an increase in the number of working women, rising disposable incomes, and health consciousness. Furthermore, the increased availability of natural and organic products, technological advancements, and growing consumer preference for convenience and safety are the key trends driving the baby care products market.
[Q]: What are the factors driving the baby care products market?
[A]: Factors such as rising disposable incomes, an increase in the number of working women, health consciousness, and the availability of natural and organic products are driving the baby care products market. Additionally, technological advancements, convenience, and safety are also expected to fuel market growth.
[Q]: What are the key segments of the baby care products market?
[A]: The baby care products market is segmented into diapers, wipes, toiletries, skin care products, and other products. Diapers occupy the largest market share due to their convenience, safety, and affordability.
[Q]: What are the regional opportunities for the baby care products market?
[A]: North America and Europe are the key regions for the baby care products market due to the presence of major market players and rising demand for the products. Asia Pacific is expected to witness the highest CAGR due to rising disposable incomes and the presence of a large number of infant population in the region.
[Q]: Who are the leading players in the baby care products market?
[A]: The leading players in the baby care products market are Johnson & Johnson, Unilever, Procter & Gamble, Kimberly-Clark Corporation, and Kao Corporation. These companies focus on product innovation and have strong distribution networks that enable them to capture a large share of the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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