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Baby Carrier Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby carrier products market was valued at USD 1.7 billion in 2022 and is expected to grow at a CAGR of 7.2% from 2023 to 2030. Baby carriers are gaining popularity among parents due to their convenience and offer a secure environment for infants. As a result, a considerable rise in the number of working mothers and the emergence of the gig economy have further propelled the demand for baby carriers. The growing awareness of infant healthcare and safety is driving the demand for products that offer ultimate comfort and support to infants.
The increasing trend of nuclear families is also raising the demand for baby carriers. Furthermore, the emergence of social media platforms and the rising influence of influencers have increased the awareness about various baby carriers, thus fueling the market growth. The increasing number of celebrity endorsements is also driving the market growth. For instance, in May 2021, Kim Kardashian, a well-known celebrity, promoted baby carriers on her Instagram account.
The market is further driven by the growing demand for baby wrap carriers. This type of carrier is gaining popularity as they are made from lightweight materials, and are comfortable and easy to use. Moreover, rising disposable income in developing countries is expected to contribute to the growth of the market. The increasing adoption of sustainable products is also expected to contribute to the growth of the market. For instance, in March 2021, Ergobaby launched a range of baby carriers made from sustainable materials like organic cotton and recycled plastic bottles.
The growing trend of customization is also expected to drive the demand for baby carriers. Manufacturers are offering customizable options, such as personalized colors and designs, to enhance the user experience. Furthermore, the increasing popularity of multifunctional baby carriers is expected to propel the market growth. These carriers are designed to accommodate an infant during breastfeeding, can be used as a rocker, and can be converted into a car seat.
Moreover, the growing demand for online ordering is expected to drive the market growth. Online vendors offer a wide variety of options and discounts on baby carriers, which is fueling the demand for these products. Furthermore, the increasing number of e-commerce platforms has made it easier to purchase baby carriers from the comfort of one’s home. Thus, the increasing trend of online shopping is expected to drive the market growth.
Product Insights
The traditional baby carrier segment accounted for the largest market share of around 34.2% in 2022. Traditional baby carriers are used to carry the baby on the back or front of the parent. They are mostly made from fabric and cotton, which makes them more comfortable for infants and also helps to keep them safe. Traditional baby carriers also provide a wide range of comfort for parents, as they do not require a lot of effort to use and can be easily adjusted to provide the desired support for the baby.
The sling baby carrier segment is expected to witness the fastest CAGR of 8.3% during the forecast period. This is attributed to the increasing demand for sling baby carriers among parents due to their convenience and portability. Additionally, slings fit the baby close to the parent’s body, providing a secure and comfortable environment for infants. Furthermore, the increasing trends of babywearing and rising awareness regarding the benefits of using sling baby carriers are some of the major factors driving the growth of the segment.
Distribution Channel Insights
The baby carriers segment is mainly distributed through online stores and supermarkets/hypermarkets. The online stores segment is anticipated to expand at the highest CAGR over the forecast period, owing to increasing internet access and the availability of a wide range of products. Moreover, the ease of online shopping and the availability of offers and discounts are driving the growth of the segment.
Supermarkets and hypermarkets accounted for the largest share of the segment in 2020. Consumers prefer to purchase baby carriers from supermarkets and hypermarkets as they provide a wide range of products in one place. Furthermore, customers can compare different brands and their prices in the same place, which helps them make informed purchasing decisions. Additionally, stores provide product demonstrations and discounts, which attract more customers.
Type Insights
The wrap segment accounted for the largest revenue share of 68.2% in the year 2022. This is attributed to the increasing demand for baby wraps that offer more convenience and are safer than traditional carriers. Furthermore, the rising trend of wrap-style baby carriers among millennials, who prefer to carry their babies in a sling-style wrap, is expected to drive the growth of this segment. Moreover, the growing number of convenience-seeking consumers and the increasing preference for baby wraps among new parents is also driving the segment.
The structured segment is anticipated to register the highest CAGR of 11.4% over the forecast period. Structured baby carriers are more comfortable for the parents and offer more support for the baby. Furthermore, the increasing demand for these carriers from the working population is also a major factor driving the segment. The increased awareness regarding the safety of the baby carriers among the working population is also propelling the segment growth. For instance, in March 2021, Boba, a brand of Bellerose, launched the Boba 4G, a baby carrier designed for the comfort and safety of babies.
Regional Insights
Europe dominated the global baby carrier products market, accounting for a revenue share of over 33.0% in 2022. This is attributed to the presence of a large number of companies in the region. For instance, in April 2021, Lillebaby launched a new range of baby carriers called Lillebaby Complete Airflow. In addition, increasing awareness about the health benefits of carrying babies is further expected to drive the growth of the market in the region.
Asia Pacific is anticipated to witness the fastest growth in the market due to the rise in disposable income and the growing population of working mothers in the region. The growing demand for baby carriers is due to the need to carry babies in a convenient and comfortable way. Moreover, rising consumer preference for convenience and safety is driving companies to launch innovative baby carrier products within the region. For instance, in April 2021, BabyBjörn launched a new baby carrier with an adjustable panel for newborns and infants in the Asia Pacific region.
Financial Projections
In this part of the baby carrier products business plan we will provide a detailed breakdown of all income and expense categories of the business. These projections include cash flow projections and capital requirements for your baby carrier products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby carrier products business comes from the sale of products, retail and online. Here you will find a list with a description of each of them and other possible sources of profit such as wholesale, drop-shipping, and partnerships with other businesses.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby carrier products business running will be described. The list of operating expenses includes marketing costs, web hosting, wages, research & development, inventory and supplies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the baby carrier products market are increasing their focus on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Ergobaby launched the Omni 360 Cool Air Mesh baby carrier, a lightweight, breathable option for parents looking for a comfortable and secure baby-carrying solution.
– In August 2022, BabyBjorn launched the active carrier, a lightweight and ergonomic baby carrier designed for parents on the go.
– In September 2022, Lillebaby launched the COMPLETE six-in-one baby carrier, designed to provide parents with a comprehensive and comfortable baby-carrying solution.
Some of the prominent players in the baby carrier products market include:
– Ergobaby
– BabyBjorn
– Lillebaby
– 4moms
– Infantino
– Boba
– Beco
– Evenflo
– Baby K’tan
– Kiddy USA
Global Baby Carrier Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby carrier products market based on product type, material type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Soft Structured Carriers
– Slings
– Wraps
– Frame Carriers
2. Material Type Outlook (Revenue, USD Million, 2017 – 2030)
– Cotton
– Synthetic
– Others
3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Hypermarkets & Supermarkets
– Online
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What Factors Are Driving Growth in the Baby Carrier Products Market?
[A]: The increasing number of working parents, rising health awareness among parents, and a growing trend of outdoor activities are some of the key factors driving the growth of the baby carrier products market. Furthermore, the increasing number of nuclear families and the increasing popularity of eco-friendly and lightweight baby carriers are also contributing to market growth.
[Q]: What Are the Major Types of Baby Carriers?
[A]: The major types of baby carriers are sling carriers, frame carriers, soft structured carriers, and wrap carriers.
[Q]: What Are the Major Distribution Channels for Baby Carriers?
[A]: The major distribution channels for baby carriers include specialty stores, supermarkets/hypermarkets, baby product stores, and online stores.
[Q]: Who are the Key Players in the Baby Carrier Products Market?
[A]: Some of the key players in the baby carrier products market are LILLEbaby, Ergobaby, BabyBjorn, BABYBJÖRN, Beco, and Manduca.
[Q]: What is the Size of the Global Baby Carrier Products Market?
[A]: The global baby carrier products market size was valued at USD 2.6 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.4% from 2021 to 2027.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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