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Baby Cribs And Cots Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global baby cribs and cots market was valued at USD 11.9 billion in 2022 and is projected to expand at a CAGR of 8.4% from 2023 to 2030. The increasing preference of modern parents for stylish and safe baby cribs is bolstering the market growth. Growing awareness among parents about the safety of their babies is driving the demand for modern cribs, which are equipped with high-end safety features. This is prompting companies to launch advanced and stylish baby cribs that offer a safe sleep environment for babies. For instance, in March 2021, Graco launched a new crib series named Colby with a modern design and several safety features such as a non-toxic finish, secure latch, and four adjustable mattress positions.
Furthermore, the increasing disposable income of parents and the rising trend of nuclear families are contributing to the growth of the market. The demand for baby cribs and cots is further driven by the growing number of working mothers who need a safe and comfortable place to leave their baby while they are away. In addition, advances in technology are providing users with innovative and convenient features. For instance, in October 2021, Graco launched the new Graco Sense2Soothe Bassinet with Cry Detection Technology. The bassinet has an audio monitor that detects and responds to a baby’s cries with soothing sounds and vibrations.
The increasing preference for eco-friendly and sustainable products is further driving the demand for these products. Companies are focusing on introducing products made from eco-friendly materials such as bamboo, cotton, and wood to meet the growing sustainability demand. For instance, in August 2021, Naturepedic launched a new collection of organic crib mattresses that are free of flame retardants, vinyl, and other chemical off-gassing materials. In addition, increasing consumer preference for online shopping is propelling the growth of the market. The availability of various discounts and offers, along with the convenience of shopping from the comfort of their homes, is driving the demand for these products online.
Product Insights
The bedding segment led the market and accounted for a share of around 39.2% in 2022. Baby Cribs and Cots are essential for providing a safe and comfortable sleeping environment for newborns and infants. Increasing awareness among parents regarding the importance of a good sleeping environment is driving the demand for baby cribs and cots. According to a report published by the National Sleep Foundation, in October 2020, about 70% of parents believe that having the right mattress, bedding, and crib can help their baby sleep better.
The sleeping bags segment is expected to expand at the fastest CAGR of 8.2% over the forecast period. Increasing demand for portable sleeping bags for babies is attributed to the growing trend of travelling with babies and toddlers. According to a report published by the Sleep Council, in October 2020, about 56% of parents travel with their baby or toddler in their tow. Furthermore, the availability of lightweight and foldable sleeping bags is another factor driving the growth of the market.
Distribution Channel Insights
Baby cribs and cots are distributed through multiple channels such as baby stores, online channels, department stores, and other retail outlets. Baby stores accounted for the majority of the market share, with a global market share of more than 40.2% in 2022. This can be attributed to the availability of a wide range of baby cribs and cots in these stores. Moreover, due to the increasing demand for convenient shopping, many baby stores are offering online services, which has further boosted their market share.
Online channels are expected to register the highest CAGR of 14.7% during the forecast period. The growth of this segment is attributed to the convenience of ordering baby cribs and cots from the comfort of one’s home. Furthermore, the availability of attractive discounts and offers on online platforms has further driven the demand for baby products from online channels. In addition, the rise in the number of internet users and growing demand for online shopping have further boosted the online sales of baby cribs and cots.
Type Insights
The traditional segment held the largest market share of 62.2% in 2022 in terms of revenue. The traditional baby cots and cribs are preferred over the modern ones owing to their low cost and easy availability. The traditional baby cots and cribs come in various sizes and shapes. Moreover, they can be easily customized as per the needs of the customers. The traditional baby cribs and cots are also preferred over the modern ones in the developing countries due to the lack of affordability among the consumers.
The modern segment is anticipated to witness the highest growth rate of 10.7% during the forecast period. The modern baby cribs and cots are equipped with advanced features such as adjustable height, wheels for portability, adjustable mattress support, and foldable designs. Moreover, the modern baby cots and cribs come in attractive designs and colors, which have increased the demand for these products. The modern baby cots and cribs are also equipped with safety features such as adjustable side rails, which provide more safety to the baby. Additionally, the increasing trend of using technological gadgets in the baby products has also boosted the demand for modern baby cribs and cots.
Regional Insights
Europe is expected to dominate the market and accounted for the largest revenue share of over 45.4% in 2022. Growing demand for baby cribs and cots in the region is attributed to growing population and increasing number of working women. Increasing adoption of these products is also supported by government initiatives. For instance, in October 2021, the EU implemented the General Product Safety Directive, which requires baby cribs and cots to be tested for safety and quality.
Asia Pacific is expected to witness the fastest growth in the coming years. Factors such as growing demand for technologically advanced baby cribs and cots, rising disposable income, and increasing trend of nuclear families are driving the growth of the market. For instance, in April 2022, MeeMee launched its new range of baby cribs and cots in India with various features such as adjustable crib heights, convertible cot structures, and mosquito nets.
Financial Projections
In this part of the baby cribs and cots products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby cribs and cots products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby cribs and cots products business comes from sales of cribs and cots, as well as associated accessories such as bedding, sheets, mattress protectors, and other necessary items. Other possible sources of revenue include sales of toys, furniture, and other items for infants and toddlers.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby cribs and cots products business running will be described. The list of operating expenses includes wages, rent, insurance, advertising, materials and supplies, utilities, and other necessary costs. It is also important to consider the costs of inventory management and warehousing costs, as well as the cost of any third-party services required for the operations.
Key companies & market share insights
Some of the key companies operating in the baby cribs and cots market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Graco launched a range of convertible cribs and cots with a variety of features such as adjustable mattress heights and bedding sets.
– In August 2022, Fisher-Price launched a range of convertible cribs and cots with adjustable mattress heights, a reclining bassinet, and a rocking cradle.
– In October 2022, BabyBjorn launched a range of cribs and cots with adjustable mattress heights and a built-in rocking system.
Some of the prominent players in the baby cribs and cots market include:
– Graco
– Fisher-Price
– BabyBjorn
– Mothercare
– Chicco
– Stokke
– BabyCare
– Joie
– Bloom
– Million Dollar Baby
Global Baby Cribs And Cots Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby cribs and cots products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Cribs
– Cots
– Bassinets
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Standard
– Portable
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the major drivers of the global baby cribs and cots market?
[A]: The global baby cribs and cots market is primarily driven by the growing demand for infant safety and comfort, the increasing number of working women, and the increasing disposable income of parents. Moreover, the increasing popularity of online retail stores, the increasing demand for baby accessories, and the rising awareness about the benefits of baby cribs and cots are also projected to drive the growth of the market.
[Q]: What challenges are faced by the global baby cribs and cots market?
[A]: The key challenges faced by the global baby cribs and cots market include the high cost of production, the availability of counterfeit products, and the stringent safety regulations. Moreover, the lack of awareness about the benefits of baby cribs and cots and the increasing competition from the unorganized sector are also projected to hamper the growth of the market.
[Q]: What are the key trends in the global baby cribs and cots market?
[A]: Some of the key trends in the global baby cribs and cots market include the increasing focus on product innovation, the increasing popularity of natural and eco-friendly materials, and the growing demand for multifunctional baby cribs and cots. Moreover, the increasing demand for smart baby cribs and cots and the increasing focus on customer service are also expected to drive the growth of the market.
[Q]: Who are the key players in the global baby cribs and cots market?
[A]: Some of the key players in the global baby cribs and cots market are Stokke AS, Babymoov, Dorel Industries, Inc., Kids Kouch, Boori, Million Dollar Baby Co., Baby Delight, Snüz, and Fisher-Price.
[Q]: What regions are expected to show the fastest growth in the global baby cribs and cots market?
[A]: Asia Pacific is projected to show the fastest growth in the global baby cribs and cots market, due to the increasing number of working women, the rising disposable income of parents, and the increasing demand for baby accessories. Moreover, the growing demand for eco-friendly and natural materials and the increasing popularity of online retail stores are also expected to drive the growth of the market in the region.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.

Baby Cribs And Cots Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global baby cribs and cots market was valued at USD 11.9 billion in 2022 and is projected to expand at a CAGR of 8.4% from 2023 to 2030. The increasing preference of modern parents for stylish and safe baby cribs is bolstering the market growth. Growing awareness among parents about the safety of their babies is driving the demand for modern cribs, which are equipped with high-end safety features. This is prompting companies to launch advanced and stylish baby cribs that offer a safe sleep environment for babies. For instance, in March 2021, Graco launched a new crib series named Colby with a modern design and several safety features such as a non-toxic finish, secure latch, and four adjustable mattress positions.
Furthermore, the increasing disposable income of parents and the rising trend of nuclear families are contributing to the growth of the market. The demand for baby cribs and cots is further driven by the growing number of working mothers who need a safe and comfortable place to leave their baby while they are away. In addition, advances in technology are providing users with innovative and convenient features. For instance, in October 2021, Graco launched the new Graco Sense2Soothe Bassinet with Cry Detection Technology. The bassinet has an audio monitor that detects and responds to a baby’s cries with soothing sounds and vibrations.
The increasing preference for eco-friendly and sustainable products is further driving the demand for these products. Companies are focusing on introducing products made from eco-friendly materials such as bamboo, cotton, and wood to meet the growing sustainability demand. For instance, in August 2021, Naturepedic launched a new collection of organic crib mattresses that are free of flame retardants, vinyl, and other chemical off-gassing materials. In addition, increasing consumer preference for online shopping is propelling the growth of the market. The availability of various discounts and offers, along with the convenience of shopping from the comfort of their homes, is driving the demand for these products online.
Product Insights
The bedding segment led the market and accounted for a share of around 39.2% in 2022. Baby Cribs and Cots are essential for providing a safe and comfortable sleeping environment for newborns and infants. Increasing awareness among parents regarding the importance of a good sleeping environment is driving the demand for baby cribs and cots. According to a report published by the National Sleep Foundation, in October 2020, about 70% of parents believe that having the right mattress, bedding, and crib can help their baby sleep better.
The sleeping bags segment is expected to expand at the fastest CAGR of 8.2% over the forecast period. Increasing demand for portable sleeping bags for babies is attributed to the growing trend of travelling with babies and toddlers. According to a report published by the Sleep Council, in October 2020, about 56% of parents travel with their baby or toddler in their tow. Furthermore, the availability of lightweight and foldable sleeping bags is another factor driving the growth of the market.
Distribution Channel Insights
Baby cribs and cots are distributed through multiple channels such as baby stores, online channels, department stores, and other retail outlets. Baby stores accounted for the majority of the market share, with a global market share of more than 40.2% in 2022. This can be attributed to the availability of a wide range of baby cribs and cots in these stores. Moreover, due to the increasing demand for convenient shopping, many baby stores are offering online services, which has further boosted their market share.
Online channels are expected to register the highest CAGR of 14.7% during the forecast period. The growth of this segment is attributed to the convenience of ordering baby cribs and cots from the comfort of one’s home. Furthermore, the availability of attractive discounts and offers on online platforms has further driven the demand for baby products from online channels. In addition, the rise in the number of internet users and growing demand for online shopping have further boosted the online sales of baby cribs and cots.
Type Insights
The traditional segment held the largest market share of 62.2% in 2022 in terms of revenue. The traditional baby cots and cribs are preferred over the modern ones owing to their low cost and easy availability. The traditional baby cots and cribs come in various sizes and shapes. Moreover, they can be easily customized as per the needs of the customers. The traditional baby cribs and cots are also preferred over the modern ones in the developing countries due to the lack of affordability among the consumers.
The modern segment is anticipated to witness the highest growth rate of 10.7% during the forecast period. The modern baby cribs and cots are equipped with advanced features such as adjustable height, wheels for portability, adjustable mattress support, and foldable designs. Moreover, the modern baby cots and cribs come in attractive designs and colors, which have increased the demand for these products. The modern baby cots and cribs are also equipped with safety features such as adjustable side rails, which provide more safety to the baby. Additionally, the increasing trend of using technological gadgets in the baby products has also boosted the demand for modern baby cribs and cots.
Regional Insights
Europe is expected to dominate the market and accounted for the largest revenue share of over 45.4% in 2022. Growing demand for baby cribs and cots in the region is attributed to growing population and increasing number of working women. Increasing adoption of these products is also supported by government initiatives. For instance, in October 2021, the EU implemented the General Product Safety Directive, which requires baby cribs and cots to be tested for safety and quality.
Asia Pacific is expected to witness the fastest growth in the coming years. Factors such as growing demand for technologically advanced baby cribs and cots, rising disposable income, and increasing trend of nuclear families are driving the growth of the market. For instance, in April 2022, MeeMee launched its new range of baby cribs and cots in India with various features such as adjustable crib heights, convertible cot structures, and mosquito nets.
Financial Projections
In this part of the baby cribs and cots products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby cribs and cots products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby cribs and cots products business comes from sales of cribs and cots, as well as associated accessories such as bedding, sheets, mattress protectors, and other necessary items. Other possible sources of revenue include sales of toys, furniture, and other items for infants and toddlers.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby cribs and cots products business running will be described. The list of operating expenses includes wages, rent, insurance, advertising, materials and supplies, utilities, and other necessary costs. It is also important to consider the costs of inventory management and warehousing costs, as well as the cost of any third-party services required for the operations.
Key companies & market share insights
Some of the key companies operating in the baby cribs and cots market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Graco launched a range of convertible cribs and cots with a variety of features such as adjustable mattress heights and bedding sets.
– In August 2022, Fisher-Price launched a range of convertible cribs and cots with adjustable mattress heights, a reclining bassinet, and a rocking cradle.
– In October 2022, BabyBjorn launched a range of cribs and cots with adjustable mattress heights and a built-in rocking system.
Some of the prominent players in the baby cribs and cots market include:
– Graco
– Fisher-Price
– BabyBjorn
– Mothercare
– Chicco
– Stokke
– BabyCare
– Joie
– Bloom
– Million Dollar Baby
Global Baby Cribs And Cots Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby cribs and cots products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Cribs
– Cots
– Bassinets
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Standard
– Portable
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.

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This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
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