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Baby Diapers Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby diaper products market was valued at USD 52.2 billion in 2021 and is expected to expand at a CAGR of 5.5% from 2022 to 2030. The increasing birth rate and the growing awareness about hygiene are among the major drivers of the market. The increasing population of working women, rising disposable incomes, and the emergence of the nuclear family system are also driving the demand for baby diapers worldwide. Additionally, the rising trend of premiumization and the growing popularity of eco-friendly diapers are expected to boost the market in the coming years.
The demand for disposable baby diapers has increased significantly due to the convenience they offer. Disposable diapers are convenient to use and can be disposed of easily. Furthermore, advancements in technology have resulted in the development of advanced diapers that are comfortable, absorbent, and soft. Furthermore, disposable diapers come in a variety of sizes and shapes, making them more user-friendly.
The growing trend of premiumization is driving the demand for high-end baby diapers. Key players are focusing on product innovation and development to meet the changing needs of consumers. For instance, in August 2021, Seventh Generation launched a new line of premium diapers with a breathable cover and an extra-absorbent core, which offers superior leak protection and up to 12 hours of dryness. Additionally, the company is offering a variety of design options, such as hip-hugger fit, contoured fit, and adjustable fit, to meet the changing needs of customers.
Moreover, the growing awareness about the adverse effects of plastic and non-biodegradable products is driving the demand for eco-friendly and biodegradable baby diapers. Companies are focusing on providing eco-friendly products to meet the rising demand. For instance, in October 2021, Bumkins launched a new line of eco-friendly diapers, made from sustainable and compostable materials. The new line of diapers is designed to be hypoallergenic, breathable, and comfortable for babies.
The growing awareness about the benefits of cloth diapers is also driving the market growth. Cloth diapers are reusable and more economical than disposable diapers. Furthermore, they are comfortable and easy to use. Companies are focusing on developing new and innovative cloth diapers with advanced features, such as adjustable sizes and waterproof exteriors, to meet the changing needs of customers. For instance, in February 2022, Bambino Mio launched a new range of cloth diapers with adjustable sizes, made from soft and stretchy fabric for maximum comfort.
Product Insights
The disposable diapers segment held the major share of the baby diaper market in 2020. Increasing birth rates and rising awareness about health & hygiene among parents are driving the demand for disposable diapers. According to an article published by the University of Missouri Extension in December 2019, the baby diaper industry is expected to reach around USD 78 billion by 2025. Furthermore, the growing number of working women, increasing urbanization, and growing awareness among parents regarding the benefits of disposable diapers has propelled the growth of the segment in recent years.
The cloth diapers segment is projected to register the fastest CAGR of 5.9% over the forecast period. This is owing to its rising popularity among parents due to various advantages such as being reusable, easy to clean, and environmentally friendly. Moreover, the increasing number of eco-friendly product launches and growing demand from working parents are driving the growth of the segment. According to an article published by the University of Maine in November 2019, cloth diapers are becoming increasingly popular with parents due to their environmental benefits.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 38.8% in 2022. The growth of the segment is mainly driven by the convenience of buying baby diapers products from supermarkets & hypermarkets as a primary source. According to a study by Euromonitor International in 2020, parents consider the convenience of buying baby diapers from physical stores instead of e-commerce websites. These establishments also provide a large selection of products from various brands and assist customers in making quick purchasing decisions.
The online segment is anticipated to expand at the highest CAGR of 12.2% over the forecast period. E-commerce development in the baby diapers industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in June 2022, Amazon launched a virtual store dedicated to baby diapers. The website will offer brands across categories like diapers, wipes, and diaper creams. In addition, it will also offer the best brands and products for babies along with expert advice and opinions on choosing the best products.
Type Insights
The disposable diapers segment accounted for the largest revenue share of 72.2% in the year 2022. The convenience of disposable diapers compared to reusable diapers, along with the increasing awareness regarding personal hygiene, is driving the demand for disposable diapers in the market. Moreover, the rising disposable incomes, as well as the growing population of working women, are also driving the growth of the segment.
The reusable diapers segment is anticipated to expand at the highest CAGR of 10.1% over the forecast period. The growing awareness and concerns about the environment is propelling the demand for reusable diapers. Moreover, the increasing availability of reusable diapers, with various features such as adjustable sizing options, are further driving the market. Additionally, with the growing popularity of organic and eco-friendly products, the demand for reusable diapers is anticipated to increase in the forecast period.
Regional Insights
Europe is expected to account for the largest market share in 2022, driven by the presence of a large number of industrial protective footwear manufacturers, such as Uvex, Honeywell, and Rock Fall. The region is also witnessing an increase in the number of workers opting for protective footwear due to rising awareness of workplace safety. Additionally, stringent government regulations regarding the safety of workers are also expected to drive the market in the region.
Asia Pacific is expected to witness the fastest growth in the coming years. Increasing industrialization, rapid economic growth, and rising demand for protective footwear from construction, automotive, and manufacturing industries are some of the major factors driving the market in the region. For instance, in April 2022, Rocky Brands, Inc., a U.S.-based manufacturer of outdoor and work footwear, opened its new manufacturing facility in India to cater to the growing demand for protective footwear in the region.
Financial Projections
In this part of the baby diapers products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby diapers products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby diapers products business comes from the sale of products such as diapers, wipes, creams, and other baby care accessories. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, subscription services, and bulk orders.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby diapers products business running will be described. The list of operating expenses includes rent, salaries, delivery and shipping costs, inventory costs, advertising, and others.
Key Companies & Market Share Insights
The key players in the baby diapers market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In April 2022, Pampers launched the Baby Dry line of diapers.
– In August 2022, Huggies launched the Pull-Ups line of diapers for toddlers.
– In October 2022, Libero launched the Soft & Dry line of diapers.
Some of the prominent players in the baby diapers market include:
– Procter & Gamble Co.
– Kimberly-Clark Corporation
– Unicharm Corporation
– Kao Corporation
– Hengan International Group Company Limited
– Bumkins Inc.
– Nobel Hygiene Pvt. Ltd.
– Ontex Group NV
– The Honest Company
– Bummis Inc.
Global Baby Diapers Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby diapers products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Disposable Diapers
– Cloth Diapers
– Training Pants
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of Baby Diapers Market Growth?
[A]: The baby diapers market is driven by factors such as rising birth rate and improved living standards, which are increasing the demand for baby diapers. The growing urbanization, rising disposable incomes, and increasing awareness about baby hygiene are expected to drive the market growth during the forecast period.
[Q]: What are the Key Players in the Baby Diapers Market?
[A]: Procter & Gamble Co., Unicharm Corporation, Kao Corporation, Kimberly-Clark Corporation, Hengan International Group Company Limited, Bumkins Inc., Associated Hygienic Products LLC, and Ontex Group NV are some of the key players in the baby diapers market.
[Q]: Which Region Offers the Largest Opportunity for Sales of Baby Diapers?
[A]: Asia Pacific is expected to be the most attractive regional market for baby diapers, with an absolute dollar opportunity of $8.3 B (USD), followed by North America and Europe.
[Q]: What are the Different Types of Baby Diapers?
[A]: The different types of baby diapers include disposable diapers, biodegradable diapers, and training nappies. Disposable diapers are the most commonly used baby diapers in the market.
[Q]: What are the Key Trends in the Baby Diapers Market?
[A]: The major trends observed in the baby diapers market include the emergence of eco-friendly diapers, an increase in the usage of reusable diapers, and the introduction of smart diapers. Companies are focusing on product innovation and new product launches to gain a competitive edge in the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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