This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
Baby Food Maker Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
GET A FREE SAMPLE
Report Overview
The global baby food maker products market was valued at USD 9.2 billion in 2022 and is projected to expand at a CAGR of 6.5% from 2023 to 2030. Baby food makers are electronic devices used to prepare meals for babies and toddlers. They are designed to provide the baby with fresh, wholesome, and nutritious meals. The growing awareness among parents about the benefits of fresh and nutritious food for their babies is driving the market. Furthermore, the rising focus of baby food manufacturers on the innovation of baby food makers is also expected to contribute to the market growth.
The increasing demand for convenience foods is another major factor driving the market. Baby food makers enable parents to prepare baby food in a fraction of the time, as compared to conventional methods. For instance, in February 2021, Cuisinart introduced the Baby Food Maker Plus, which can steam, puree, and blend food for babies in as little as 15 minutes. Furthermore, the rising trend of working women along with their preference for convenience is expected to fuel the demand for baby food makers in the coming years.
The growing popularity of organic baby food is also likely to propel the market growth. Organic foods are gaining immense popularity among health-conscious parents, and they increasingly prefer organic baby food over conventional baby food. To capitalize on this trend, many players are launching organic baby food maker products. For instance, in March 2021, Zimtown introduced the Baby Food Maker, which is designed to prepare organic food for babies.
In addition, the increasing trend of personalized nutrition and diet preference is encouraging parents to opt for baby food makers. Furthermore, the rising number of working women is also likely to drive the market. Working women prefer convenience over anything else when it comes to preparing food for their babies. The availability of baby food makers online is also driving the market. E-commerce platforms provide various offers on these products, which is driving online sales.
Product Insights
The blender segment led the market and accounted for a share of around 33.4% in 2022. Growing focus of parents on providing nutritional meals for their babies and easy availability of baby food makers have been driving the demand for baby food makers globally. According to an article published by The Bump, in August 2020, almost all blenders come with a special pitcher or container to make baby food, and some even come with a special blade that is specifically designed to grind food into baby food. Furthermore, macro-level factors such as rising disposable income among consumers and mushrooming growth of distribution channels are bolstering the demand for baby food makers worldwide.
The steamer-cooker segment is anticipated to expand at the fastest CAGR of 9.1% over the forecast period. Growing awareness among parents about the nutritional value of cooked food for babies and the ease of preparing food with steamer-cookers are some of the key factors driving the baby food maker market growth revenue. According to an article published by Parenting, in October 2019, steamer-cookers are a great way to prepare nutritious meals for your baby as they help to retain more vitamins and minerals than other methods. In addition, growing demand for baby food makers with advanced features such as auto shut-off and timer are also contributing to the market growth.
Distribution Channel Insights
The supermarkets and hypermarket segment is expected to account for more than 50% of the market share in 2022. The rising trend of shopping from hypermarkets and supermarkets has been noticed among the parents, as they prefer to purchase baby food makers from a physical store instead of online. According to a survey conducted by Baby Monitor in 2020, around 75% of parents prefer to buy baby food makers from supermarkets and hypermarkets. The increasing demand for baby food makers has led to the growth of the segment.
The online segment is expected to grow at the highest CAGR of 14.2% over the forecast period. The surging popularity of online shopping has been witnessed among the parents due to the availability of a wide range of baby food makers products at discounted prices. The presence of a large number of online stores and platforms, such as Amazon, Flipkart, Ebay, and Myntra, has made it convenient for the parents to purchase baby food makers as per their convenience. In addition, the availability of online reviews and ratings of baby food makers has made it easier for parents to purchase the best product.
Type Insights
The traditional segment is estimated to dominate the market with a share of 55.2% in 2022. The increasing number of working parents and the need for convenience are the major factors driving the growth of the traditional segment. The availability of a wide range of products in the traditional segment has made it the most popular choice among consumers. For instance, Baby Brezza, a company that manufactures baby food makers, offers a wide range of products including the Baby Brezza Formula Pro Advanced, Baby Brezza One Step Food Maker, and Baby Brezza Glass Baby Food Maker.
The organic segment is projected to witness the highest CAGR of 10.2% during the forecast period. The increasing consumer awareness about organic baby food and the availability of organic baby food in the market are expected to drive the organic segment. Moreover, the growing inclination of parents towards organic baby food is projected to fuel the segment growth. For instance, Beaba, a baby food maker brand, offers an organic range of baby food products such as Organic Baby Puree and Organic Baby Cereal.
Regional Insights
Europe is expected to witness the fastest growth in the coming years. The region is home to prominent players, such as Philips, Baby Brezza, and Beaba, who are launching innovative products to meet the changing needs of consumers. For instance, in March 2021, Beaba launched its Babycook Neo, a baby food maker with several features, including a steamer, blender, and warmer.
Asia Pacific is expected to be the second-largest market in terms of revenue. An increase in the birth rate and rising disposable income are some of the factors expected to drive the growth of the market. In addition, the rising trend of nuclear families has created the need for convenience-oriented products for preparing baby food. For instance, in May 2021, Philips launched its Baby Food Maker in India with several features, such as steaming, blending, and reheating.
Financial Projections
In this part of the baby food maker products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby food maker products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby food maker products business comes from the sale of these products to individuals and businesses, as well as from the sale of materials and supplies to retailers. Here you will find a list with a description of each of them and other possible sources of profit such as advertising, affiliate marketing, and customer loyalty programs.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby food maker products business running will be described. The list of operating expenses includes purchasing of materials and supplies, overhead costs, wages, marketing and advertising costs, maintenance and repairs, insurance policies, storage and shipping fees, and others.
Key companies & market share insights
Some of the key companies operating in the baby food maker market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Philips launched a new line of baby food makers designed to make healthy, nutrient-rich baby food quickly and easily.
– In August 2022, Beaba launched a new line of baby food makers designed to make baby food with minimal effort and time.
– In October 2022, Baby Brezza launched an innovative line of baby food makers that can make baby food with the push of a button.
Some of the prominent players in the baby food maker market include:
– Philips
– Beaba
– Baby Brezza
– Olababy
– Cuisinart
– BÉABA USA
– NUK USA
– Babymoov
– Hamilton Beach
– QOOC
Global Baby Food Maker Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby food maker products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Food Processors
– Blenders
– Grinders
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Online
– Supermarkets & Hypermarkets
– Specialty Stores
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the key drivers of the baby food maker market?
[A]: The increasing disposable income, the growing health consciousness among consumers, the rising number of working women, and the growing demand for convenient, healthy, and hygienic products are the major drivers of the global baby food maker market.
[Q]: What is the current market size of the baby food maker market?
[A]: The global baby food maker market size is projected to reach USD 3.70 billion by 2027, expanding at a CAGR of 5.6%.
[Q]: Who are the key players in the baby food maker market?
[A]: Key players in the global baby food maker market are, Beaba, Babymoov, Cuisinart, Philips, Baby Brezza, Gourmia, MagicBullet, Sage, and Hamilton Beach.
[Q]: What are the different types of baby food makers?
[A]: The different types of baby food makers include manual baby food makers, electric baby food maker, and combination baby food maker.
[Q]: What is the potential of product innovation?
[A]: With technology breakthroughs accelerating, businesses are implementing cutting-edge production methodologies to improve productivity and output while also instilling excellent manufacturing standards and product innovation. Manufacturers are introducing new products in the market with innovative features that help in the preparation of healthy and nutritious meals for babies. This is expected to further drive the growth of the baby food maker market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.
