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Baby Personal Care Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby personal care products market was valued at USD 65.7 billion in 2022 and is expected to expand at a CAGR of 6.4% from 2023 to 2030. Growing awareness about the importance of skin and hair care for babies and rising disposable incomes are the key factors driving the growth of the market. Moreover, companies are introducing innovative products to gain an edge over the competition. For instance, in January 2021, Johnson & Johnson launched a new baby care product line, Johnson’s Sleepy Time Baby, in India. This product line includes a massage oil, bath gel, and a lotion that helps babies relax and calm down.
Growing urbanization and changing lifestyles have led to an increasing number of working women, which is further driving the demand for baby personal care products. Working women are time-pressed and prefer to purchase easy-to-use and convenient products. Companies are launching products that are convenient and easy to use to cater to this requirement. For instance, in October 2021, Bepanthen launched a new range of baby wipes, which are not only convenient to use but also provide gentle cleansing and moisturizing for the baby’s delicate skin.
Manufacturers are focusing on improving their product portfolio by introducing new products. For instance, in April 2021, Pampers launched new Pampers Aqua Pure wipes in the United States. These wipes are made with 99% water and contain no parabens, chlorine bleaching, alcohol, or dyes. The product is designed to be gentle on baby’s skin. Furthermore, an increase in the number of promotional activities by companies is propelling the demand for the market. For instance, in December 2021, Unilever launched the ‘Power of Play’ campaign to promote its Dove baby care products.
The growing prevalence of skin allergies and other skin-related problems among babies is driving the demand for baby skin care products. For instance, in December 2021, Johnson & Johnson launched a new range of baby skin care products called ‘Sensitive Care’. This range includes baby lotions, bath oils, and wipes that are free from ingredients that can cause skin allergies. Companies are also focusing on introducing products that are free from harsh chemicals, sulfates, and parabens. Moreover, an increase in the number of vegan baby personal care products is boosting the growth of the market. For instance, in January 2021, The Honest Company launched a vegan baby personal care product range. This range includes shampoo, body wash, bubble bath, and baby lotion.
Product Insights
The baby skincare segment is estimated to dominate the market and account for a share of around 39.3% in 2022. Growing awareness about infant skin care and increasing demand for natural and organic baby skincare products is driving the growth of the segment. According to an article published by The Guardian, in May 2019, the UK baby skincare market was worth 500 million pounds in 2018 and is expected to grow to 635 million pounds by 2022. Furthermore, increasing disposable income and burgeoning demand for mild and natural skin care products among parents are some of the other factors fueling the growth of the market.
The baby bath and shower products segment is anticipated to expand at the fastest CAGR of 10.1% over the forecast period. Growing awareness regarding infant hygiene and increasing demand for mild and natural bath and shower products are some of the key factors driving the growth of the segment. Moreover, the availability of a wide range of baby bath and shower products such as shampoos, conditioners, and body washes are further fuelling the growth of the market. Additionally, the increasing number of working mothers across the world is propelling the demand for convenient baby care products, resulting in the growth of the segment.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the largest share of the baby personal care products market in 2022. The growth of this segment is attributed to the availability of a wide range of child care products in physical stores, including baby food, wipes, shampoos, lotions, and powder. Supermarkets and hypermarkets also provide a great shopping environment and assist customers in making quick purchasing decisions. In addition, discounts, offers, and loyalty programs provided by supermarkets and hypermarkets further attract consumers to these outlets for purchasing baby personal care products.
The online segment is expected to register the highest CAGR during the forecast period. This is due to the rising trend of online shopping among consumers. Increasing internet penetration, rising disposable income, and the emergence of e-commerce platforms have made online shopping convenient and affordable. In addition, online marketplaces offer a wide variety of products, discounts, and loyalty programs. Also, the convenience of online shopping and the presence of multiple payment options have further boosted the online sale of baby personal care products.
Type Insights
The baby massage oil segment accounted for the highest revenue share of 39.2% in the year 2022. This segment has the largest product portfolio and is expected to grow significantly over the forecast period due to the increasing awareness among parents regarding the health benefits of baby massage oil such as improved blood circulation, relief from colic and constipation, and relaxation. Furthermore, the rising trend of natural and organic products among parents is also driving the demand for baby massage oil. For instance, in March 2021, Johnson & Johnson launched a new range of natural and organic baby products, including massage oil.
The baby body wash segment is expected to expand at the highest CAGR of 8.3% over the forecast period. The increasing demand for baby body wash products can be attributed to the growing use of these products among parents due to their convenience and effectiveness. Furthermore, the increasing awareness about hygiene among parents is expected to drive the demand for baby body wash products. For instance, in April 2021, Unilever launched a natural baby body wash product under the brand name “Love Beauty and Planet Kids”.
Regional Insights
Europe is anticipated to witness the highest growth over the forecast period owing to the presence of a large number of major players in the region, such as Johnson & Johnson, P&G, and Unilever. The rising popularity of organic and natural baby care products in the region is further expected to provide a boost to the market growth. For instance, in March 2021, Johnson & Johnson launched a natural baby care range in the UK, which includes natural and certified organic products.
The Asia Pacific region is expected to witness significant growth in the coming years due to the increasing disposable income of consumers in the region. Moreover, the rapid urbanization and growing number of working women in the region are expected to present lucrative opportunities for the growth of the market. For instance, in March 2021, Pigeon India launched its baby personal care range, which includes baby wipes, baby lotions, baby shampoos, and baby powder.
Financial Projections
In this part of the baby personal care products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby personal care products business is from sales. This includes both retail sales of products, as well as wholesale sales to other businesses. Additionally, you may have other sources of income such as online sales, commission income from affiliates, and sales of promotional products.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby personal care products business running will be described. The list of operating expenses includes costs for marketing and promotional activities, costs for packaging and labelling, costs for research and development, costs for staff and employees, costs for materials and supplies, costs for insurance and legal fees, costs for utilities, and other miscellaneous expenses.
Key companies & market share insights
Some of the key companies operating in the baby personal care products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Johnson & Johnson launched a new line of baby skin care products, including baby lotions and creams, baby wipes, and baby shampoos.
– In August 2022, Pampers launched the Baby Dry line of baby diapers, designed to provide superior absorption and comfort.
– In October 2022, Huggies launched the Little Snugglers line of baby diapers, designed to provide superior comfort and fit.
Some of the prominent players in the baby personal care products market include:
– Johnson & Johnson
– Procter & Gamble Co.
– Kimberly-Clark Corporation
– Unilever
– Burt’s Bees
– The Himalaya Drug Company
– Pigeon Corporation
– J.J. Cole Collections
– Nuby
– NUK USA, LLC
Global Baby Personal Care Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby personal care products market based on type, distribution channel, and region:
1. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Skin Care
– Hair Care
– Fragrances
– Oral Care
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Drivers of Growth in the Baby Personal Care Products Market?
[A]: The Baby Personal Care Products market is driven by the increasing number of working women, rising disposable incomes, and increasing awareness about the benefits of using baby personal care products. Furthermore, the growing demand for natural and organic baby personal care products is also contributing to the growth of this market.
[Q]: Who are the Major Players in the Baby Personal Care Products Market?
[A]: Major players in the Baby Personal Care Products market include Johnson & Johnson, Procter & Gamble, Unilever, Kimberly-Clark, Burt’s Bees, Sebapharma, and S.C. Johnson & Son.
[Q]: What are the Challenges Faced by the Baby Personal Care Products Market?
[A]: The Baby Personal Care Products market faces several challenges including the high cost of production, stringent government regulations, and the presence of counterfeit products. Additionally, the growing competition from local and regional products is also hampering the growth of the market.
[Q]: What are the Key Trends in the Baby Personal Care Products Market?
[A]: The Baby Personal Care Products market is witnessing several key trends such as the increasing demand for natural and organic products, the growing popularity of eco-friendly and sustainable packaging, and the introduction of innovative products. Additionally, the demand for multi-functional products is also increasing, which is expected to drive the growth of the market.
[Q]: What is the Potential for Baby Personal Care Products in Emerging Markets?
[A]: The Baby Personal Care Products market is expected to witness significant growth in emerging markets such as India and China. This is due to the increasing disposable incomes, the changing lifestyle of consumers, and the rising awareness about baby personal care products. Additionally, the presence of strong distribution channels is expected to further drive the growth of the market in these regions.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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