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Baby Powder Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby powder products market was valued at USD 5.3 billion in 2022 and is projected to expand at a CAGR of 2.8% from 2023 to 2030. Growing awareness among parents regarding the health and hygiene of their babies is expected to drive the market growth. Baby powder is used to absorb moisture and keep the baby’s skin dry, which helps prevent diaper rash. Furthermore, it has a mild scent and is light and smooth, making it a preferred choice among baby care products.
In addition, the development of innovative products by market players to meet the needs of customers will contribute to the growth of the market. For instance, in January 2022, Johnson & Johnson launched a new range of baby powder products under its ‘No More Tears’ brand. It includes a variety of baby powder products such as the No More Tears baby powder, the No More Tears baby powder with aloe & vitamin E, and the No More Tears baby powder with lavender & chamomile.
The growing demand for organic baby powder is another factor fuelling the growth of the market. These products are made from natural ingredients and are free from toxic chemicals and artificial fragrances. For instance, in February 2021, Himalaya launched an organic baby powder made with natural ingredients such as almond oil and aloe vera extract.
Furthermore, the growing trend of premiumization is expected to drive the demand for baby powder products. The manufacturers are introducing premium products with innovative packaging and ingredients. For instance, in April 2021, Johnson & Johnson launched its premium product ‘Johnson’s Baby Powder’ that is made with natural ingredients such as lavender and chamomile. Additionally, the increasing penetration of e-commerce platforms is also expected to provide an impetus to the market growth. The online platform provides various offers and discounts, which is expected to drive online sales.
Product Insights
The talc segment accounted for the highest revenue share of around 72% in 2021. Talcum powder has been used by parents for centuries to keep the skin dry and reduce diaper rash. Increasing awareness among consumers regarding the benefits of talc-based baby powder, such as its ability to keep the skin dry and reduce diaper rash, is driving market growth. According to an article published by the Baby Company, in April 2021, 87% of parents prefer talc-based baby powder for their babies.
The cornstarch segment is expected to witness the fastest CAGR of 6.3% over the forecast period. Cornstarch powders are made from cornstarch and are non-toxic and non-irritating. Growing concerns regarding the safety of talcum-based baby powder products have led to an increase in the demand for cornstarch-based baby powder products. According to an article published by Healthline, in December 2020, cornstarch powder is a safe alternative for talcum-based baby powder and is a great option for parents who are seeking a safe and natural product for their babies.
Distribution Channel Insights
The supermarkets and hypermarkets segment dominated the distribution channel landscape in 2022 with a share of 45.0%. Supermarkets and hypermarkets are the primary source of baby powder products for consumers and are anticipated to remain the leading segment over the forecast period. Increasing penetration of supermarkets and hypermarkets in emerging countries is a key factor driving the segment growth. For instance, in India, the number of supermarkets and hypermarkets increased from 1,835 in 2017 to 2,183 in 2019, according to a report by India Brand Equity Foundation.
The online segment is anticipated to expand at the highest CAGR of 13.1% over the forecast period. The growth of the online segment is mainly due to the rising trends of online shopping, along with the convenience and savings offered to customers. Moreover, e-commerce websites, such as Amazon, Flipkart, and Nykaa, are offering a wide variety of baby powder products at discounted rates, thus further driving the segment growth.
Type Insights
The talc-based baby powder segment dominated the market and accounted for the largest market share of 70.2% in 2022. The dominance of this segment can be attributed to the growing demand for talcum-based baby powder owing to its low cost and wide availability. The talcum powder is also known for its antifungal and antibacterial properties and is preferred in comparison to other forms of baby powder. Additionally, the increasing awareness about baby care and hygiene is leading to the growing demand for baby powder.
The cornstarch-based baby powder segment is anticipated to expand at the highest CAGR of 8.2% over the forecast period. Cornstarch-based baby powder is gaining traction as a safe alternative to talc-based baby powder due to its safe and natural ingredients. Cornstarch-based baby powder is also preferred among parents due to its hypoallergenic properties and mild fragrances, which are suitable for babies’ skin. Additionally, the growing demand for organic baby care products is further fueling the growth of this segment.
Regional Insights
North America is anticipated to be the largest market for baby powder products and is expected to dominate the global market during the forecast period. The presence of several key players in the region and the increasing demand for baby care products are the major factors driving the growth of the baby powder products market in North America. Moreover, the increasing number of births in the region is expected to further fuel the growth of the market in North America.
In Europe, the baby powder products market is expected to witness a significant growth rate over the forecast period. Increasing demand for baby care products and the growing awareness regarding health and hygiene among parents are the major factors driving the growth of the baby powder products market in Europe. Furthermore, the increasing number of working women in the region is expected to fuel the growth of the market in Europe over the forecast period.
Financial Projections
In this part of the baby powder products business plan we will provide a detailed breakdown of all the income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby powder products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenue for a baby powder products business comes from retail sales, online sales, wholesalers, and distributors. Here you will find a list with a description of each of them and other possible sources of profit such as special promotions, advertising, and discounts.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby powder products business running will be described. The list of operating expenses includes product costs, shipping costs, wages, advertising, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the baby powder market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Johnson & Johnson launched the Soothe & Protect Baby Powder.
– In August 2022, Himalaya Global Holdings launched the Gentle Baby Powder made with natural ingredients.
– In October 2022, Pigeon Corp. launched the Natural Baby Powder, which is free of parabens and other chemicals.
Some of the prominent players in the baby powder market include:
– Johnson & Johnson
– Himalaya Global Holdings
– Procter & Gamble Co.
– Unilever PLC
– Pigeon Corp.
– Mommy’s Bliss
– Burt’s Bees
– Weleda AG
– The Honest Company
– Biotique
Global Baby Powder Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby powder products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Baby Powder
– Baby Talc
– Baby Oils
– Baby Soaps
– Baby Shampoos
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Trends in Baby Powder Products?
[A]: The Baby Powder Products market is witnessing a rise in demand for organic and natural products, as well as for products that are free from chemicals and preservatives. Customers are increasingly looking for alternatives to traditional baby powders, such as talc-free powders and cornstarch-based powders. Additionally, the trend of using natural ingredients, such as aloe vera, lavender, and calendula, is also gaining traction in the Baby Powder Products market.
[Q]: Who are the Major Players in the Baby Powder Products Market?
[A]: Major players in the Baby Powder Products market include Johnson & Johnson, Unilever, Procter & Gamble, Beiersdorf AG, Henkel AG & Co., E.T. Browne Drug Co., Inc., Himalaya Drug Company, and Burt’s Bees, Inc.
[Q]: What Factors are Driving the Baby Powder Products Market?
[A]: Factors such as the rising awareness regarding the health benefits of using baby powders, the increasing demand for organic and natural products, and the increasing per capita disposable income of consumers are driving the Baby Powder Products market. Additionally, the introduction of innovative and technologically advanced products is also driving market growth.
[Q]: What are the Challenges Faced by the Baby Powder Products Market?
[A]: The Baby Powder Products market is facing challenges such as stringent regulations regarding the use of talc, the presence of substitute products such as wet wipes, and the increasing awareness of the potential health risks associated with the use of baby powder.
[Q]: What Region Offers the Largest Opportunity for Sales of Baby Powder Products?
[A]: Asia Pacific is expected to be the largest and fastest-growing region in the Baby Powder Products market, owing to the rising population, increasing disposable incomes, and improving healthcare infrastructure. Additionally, increasing awareness regarding the health benefits of using baby powders is further driving market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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