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Baby Safety Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby safety products market was valued at USD 3.3 billion in 2021 and is projected to expand at a CAGR of 5.1% from 2022 to 2030. Growing awareness regarding the importance of baby safety products, rising income levels, and increasing concerns related to infant mortality are some of the major factors driving the market. Additionally, the rising trend of nuclear families and the increasing popularity of online retail platforms are catalyzing the market’s growth. Furthermore, the growing demand for innovative baby safety products is expected to further boost the market.
Rising awareness about the importance of baby safety and security is driving the demand for baby safety products. Moreover, parents are increasingly investing in baby safety products for the safety and security of their infants. This is due to the fact that these products provide a sense of security to parents and caregivers. Additionally, the rising trend of nuclear families and the increasing popularity of online retail platforms are further driving the market’s growth. For instance, in March 2021, Amazon launched an exclusive baby safety product line known as the Amazon Basic Cares. The product line includes baby safety gates, safety locks, and other safety products.
The growing demand for technologically advanced baby safety products is driving the market. These products are equipped with advanced features that provide enhanced protection to the baby. Additionally, the growing preference for smart baby safety products is expected to have a positive impact on the market. Furthermore, the increasing penetration of the internet and the rising popularity of e-commerce platforms are driving the demand for baby safety products. For instance, in April 2021, Baby Delight, a baby safety product company, launched a range of internet-connected baby monitors.
The increasing demand for eco-friendly baby safety products is propelling the market. These products are made of non-toxic materials, which are safe for babies and the environment. Furthermore, the growing preference for organic and chemical-free baby safety products is expected to further drive the market. Additionally, the rising trend of premiumization is further driving the demand for baby safety products. Key players are launching premium products to cater to the needs of consumers. For instance, in April 2021, Summer Infant launched a range of premium baby safety products, including baby monitors, bed rails, and gate extensions.
Product Insights
The car seats segment dominated the market and accounted for a share of around 39.8% in 2022. Increasing vehicle purchases and rising awareness about the safety of infants are the key factors driving the growth of the segment. Car seats provide protection to infants from external hazards such as airbags and crashes, thus ensuring the safety of infants. Furthermore, increasing government initiatives providing awareness to parents about the safety of infants is also driving the market.
The strollers segment is anticipated to expand at the fastest CAGR of 8.1% over the forecast period. Increasing number of working women, rising disposable income, and changing lifestyle are the primary factors driving the growth of the segment. Moreover, increasing adoption of strollers for outings, parks, shopping, and other activities is also driving the market growth. Furthermore, parents are increasingly investing in expensive and technically advanced strollers, which is further driving the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the largest market share of over 48.3% in 2022. The growth of the segment is mainly attributed to the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase baby safety products. According to a study by the Global Baby Care Products Market Report in 2020, parents prefer to purchase baby safety products from supermarkets & hypermarkets as these stores offer a wider selection of products along with discounts.
The online segment is expected to expand at the highest CAGR of 13.4% over the forecast period. The growth of the segment is attributed to the rising e-commerce development in the baby safety products market. For instance, in January 2022, Amazon launched Amazon Baby Safety Store that offers a wide range of baby safety products from renowned brands. In addition, other e-commerce platforms such as Flipkart, Firstcry, and Myntra are also providing a wide range of baby safety products at competitive prices.
Type Insights
The baby safety products market is segmented into categories such as gates, monitors, locks, edge & corner cushions, bed rails, and others.The gates segment accounted for the largest revenue share of 27.5% in the year 2022. The growing demand for the baby safety gates is attributed to their easy portability and installation. Also, the availability of various types of gates such as pressure-mounted gates, hardware-mounted gates, and freestanding gates make them an attractive choice among parents.
The monitors segment is expected to expand at the highest CAGR of 8.7% over the forecast period. The growing awareness among parents about the safety and security of their children is driving the demand for baby monitors. Also, the increasing technological advancements in the monitors segment such as the availability of video monitors with two-way audio features, night vision features, and temperature sensors are boosting the segment growth. Furthermore, the surge in the adoption of smart baby monitors with AI-enabled features is also driving the market.
Regional Insights
North America is expected to remain the largest market for baby safety products in the coming years. The region accounted for a share of over 36.5% in 2022. This can be attributed to the presence of a large number of manufacturers in the region. Rising awareness about safety regulations and standards for baby safety products is also expected to drive the market growth in this region.
Europe is expected to witness the second-fastest growth in the coming years. This can be attributed to the rising awareness about the health and safety of infants in this region. In addition, the presence of stringent safety regulations for baby safety products in Europe is projected to further drive the market growth. For instance, in April 2021, the European Union announced a new regulation to improve the safety of baby products, such as car seats and cots.
Asia Pacific is expected to witness a significant growth during the forecast period. The growth can be attributed to the rising disposable income and increasing expenditure on baby products in this region. Moreover, rising awareness about the health and safety of infants is also expected to drive the market growth.
Financial Projections
In this part of the baby safety products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby safety products business comes from sales of products online and in physical stores, as well as from wholesale accounts, sponsorships, and advertising. Here you will find a list with a description of each of these sources of profit.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby safety products business running will be described. The list of operating expenses includes marketing, product and packaging development, warehousing and logistics, wages, and insurance policies. Additionally, you may need to invest in research and development and new product launches.
Key companies & market share insights
Some of the key companies operating in the baby safety products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In September 2022, Britax launched a range of baby car seats and strollers for the US market.
– In June 2022, Graco launched SafeSeat, a belt-positioning booster car seat for children aged 4 to 10 years.
– In October 2022, Chicco launched a range of baby monitors, including audio, video, and motion monitors.
Some of the prominent players in the baby safety products market include:
– Britax
– Graco
– Evenflo
– Chicco
– Summer Infant
– Munchkin
– Baby Delight
– Baby Trend
– Safety 1st
– Philips Avent
Global Baby Safety Products Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby safety products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Car Seats
– Baby Monitors
– Safety Gates & Guards
– Baby Bed Rails
– Other Baby Safety Products
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Online
– Supermarkets & Hypermarkets
– Specialty Stores
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Market Outlook for Global Baby Safety Products?
[A]: The global baby safety products market is expected to grow at a CAGR of 4.2% during the forecast period (2020–2025). The increasing demand for baby safety products, increasing awareness about child safety, and increasing importance of child safety are expected to drive the growth of the market.
[Q]: Which Region is Expected to Dominate the Market?
[A]: North America is expected to dominate the market during the forecast period, owing to the increased spending on baby safety products in the region, followed by Europe and APAC.
[Q]: What are the Major Drivers of the Baby Safety Products Market?
[A]: The major drivers of the baby safety products market include increasing demand for baby safety products, growing awareness about child safety, and increasing importance of child safety.
[Q]: What are the Key Challenges in the Baby Safety Products Market?
[A]: The key challenges in the baby safety products market include increasing cost of baby safety products, difficulty in selecting the right product, and lack of availability of certified products.
[Q]: Who are the Leading Market Players in the Baby Safety Products Market?
[A]: Some of the leading market players in the baby safety products market include Dorel Juvenile, Goodbaby International Holdings Limited, Britax, Artsana S.p.A., and Graco.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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