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Baby Shampoo And Conditioner Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby shampoo and conditioner products market was valued at USD 4.8 billion in 2022 and is projected to expand at a CAGR of 6.5% from 2023 to 2030. The market is expected to be driven by the rising awareness regarding the use of mild and gentle products for babies. Growing demand for baby-friendly products among parents, in addition to the rising demand for natural and organic products, are some of the key factors driving the market.
The increasing demand for hypoallergenic baby-friendly products is likely to drive the market. Manufacturers are introducing products with natural ingredients such as aloe vera, coconut oil, and chamomile, which are considered to be more suitable for babies’ delicate skin and hair. For instance, in April 2021, Johnson & Johnson launched its new range of baby shampoo and conditioner products, which includes sulfate-free, paraben-free, and dye-free products.
In addition, the growing demand for natural and organic baby shampoo and conditioner products is fueling the market growth. Consumers are increasingly opting for mild and gentle products, which are free of harsh chemicals. For instance, in June 2021, Seventh Generation launched its new range of baby shampoo and conditioner products, which are made from natural ingredients such as organic aloe vera, coconut oil, and chamomile.
Furthermore, the increasing demand for baby toiletries, such as baby shampoo and conditioner, is expected to drive the market. In addition, the growing preference for personal care products among consumers of all ages is expected to further boost the demand for baby shampoo and conditioner products. Moreover, the increasing online sales of baby products is expected to drive the market growth. The availability of a wide range of these products online at discounted prices is driving a surge in online sales.
Product Insights
The baby shampoo segment led the market and accounted for a share of around 49.3% in 2022. Increasing awareness among parents about the impact of mild and chemical-free products on their babies’ skin and scalp has been driving the demand for baby shampoos over the years. According to an article published by the National Institutes of Health, in May 2020, baby shampoos must be mild and free from any type of chemical that can harm the baby’s skin. Furthermore, macro-level factors such as rising disposable income among consumers and mushrooming growth of distribution channels are bolstering the demand for baby shampoos worldwide.
The baby conditioner segment is anticipated to expand at the fastest CAGR of 7.6% over the forecast period. Growing adoption of organic baby conditioners, rising trends for baby hair care, and the emergence of various baby grooming brands are some of the key factors driving the baby conditioner market growth revenue. According to an article published by the American Academy of Pediatrics, in August 2020, baby conditioners are important for maintaining healthy and soft hair for babies. In addition, increasing fashion trends and beauty awareness among parents and caregivers is another factor driving the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the largest share of the baby shampoo and conditioner products market in 2022. The growth of the segment is mainly attributed to the presence of a wide range of products across different categories in these outlets. Moreover, the supermarkets and hypermarkets provide a comfortable shopping experience to customers with their well-stocked shelves and wide range of products to choose from. According to a survey by Simmons Research in 2019, nearly 50% of customers prefer to buy baby shampoo and conditioner products from supermarkets and hypermarkets.
The online segment is expected to witness the highest CAGR of 13.7% over the forecast period, owing to the increasing penetration of the internet and rising popularity of e-commerce portals. Online sales channels have become a popular medium for purchasing baby shampoo and conditioner products due to their convenience and availability of products at discounted prices. In addition, online retailers offer a wide variety of baby shampoo and conditioner products from different brands. For instance, in June 2022, Amazon launched its own brand of baby shampoo and conditioner products called Mama Bear.
Type Insights
The baby shampoo segment accounted for the largest revenue share of 80.4% in the year 2022. The increasing demand for baby shampoos is driven by the rising awareness regarding the benefits of using baby shampoos and conditioners. Baby shampoos are considered to be mild and gentle on the baby’s scalp and are less likely to cause any skin allergies or reactions. This has encouraged parents to invest in good quality baby shampoos and conditioners. Furthermore, companies are also launching new products with natural ingredients, such as chamomile, aloe vera, and lavender, which are beneficial to babies’ skin. For instance, in December 2020, Johnson & Johnson launched Aveeno Baby Hair Care, a line of baby shampoos and conditioners with natural ingredients, such as oat protein and shea butter.
The baby conditioner segment is anticipated to expand at the highest CAGR of 10.3% over the forecast period. The baby conditioner segment is witnessing significant growth due to the increasing demand for products enriched with natural ingredients and vitamins that nourish the baby’s scalp. Furthermore, companies are focusing on introducing new variants in the baby conditioner segment to attract more customers. For example, in August 2020, Procter & Gamble introduced Pantene Gentle Care Detangling Spray, a leave-in baby conditioner that helps nourish, detangle, and protect baby’s hair from further damage.
Regional Insights
The Asia Pacific region is expected to be the largest and fastest-growing market for baby shampoo and conditioner during the forecast period. This growth is mainly due to the increasing awareness of the importance of personal hygiene among consumers. Furthermore, the increasing disposable income of the middle-class population in the region is driving the demand for baby shampoo and conditioner. For instance, in April 2021, Johnson & Johnson launched a new range of baby shampoo and conditioner in India.
North America is expected to be the second-largest market for baby shampoo and conditioner. The presence of key players, such as Johnson & Johnson, Huggies, and Procter & Gamble, is expected to drive the market’s growth in the region. The increasing demand for organic products among consumers is also expected to fuel the growth of the market. For instance, in December 2020, Johnson & Johnson launched a new range of organic baby shampoo and conditioner in the U.S.
Financial Projections
In this part of the baby shampoo and conditioner products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main sources of revenue for the baby shampoo and conditioner products business come from product sales, online sales, wholesale orders, and other sources such as sponsorships and advertising. Here you will find a list with a description of each of them and other possible sources of profit such as special promotions, discounts, and affiliate programs.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby shampoo and conditioner products business running will be described. The list of operating expenses includes product costs, labor costs, packaging and shipping costs, advertising and marketing expenses, insurance policies, taxes, and others.
Key companies & market share insights
Some of the key companies operating in the baby shampoo and conditioner market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Johnson & Johnson launched a new line of baby shampoo and conditioner formulated with natural ingredients.
– In August 2022, P&G launched a baby shampoo and conditioner range with ‘no more tears’ formula.
– In October 2022, Himalaya launched its new range of baby shampoo and conditioner with natural ingredients.
Some of the prominent players in the baby shampoo and conditioner market include:
– Johnson & Johnson
– Procter & Gamble Co.
– Himalaya
– Unilever
– Henkel
– L’Oréal SA
– Kimberly-Clark Corporation
– Babo Botanicals
– Burt’s Bees
– The Honest Company
Global Baby Shampoo And Conditioner Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby shampoo and conditioner products market based on product, distribution channel, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Baby Shampoo
– Baby Conditioner
– Baby Oils
– Baby Soaps
– Baby Wipes
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Trends Driving the Baby Shampoo and Conditioner Products Market?
[A]: Increasing demand for natural ingredients, organic products, and eco-friendly packaging are the key trends driving the baby shampoo and conditioner products market. Consumers are increasingly becoming aware of the harmful effects of harmful chemicals used in synthetic baby care products, leading to the shift towards natural ingredients. Furthermore, the growth in the e-commerce sector is also providing a platform for manufacturers to showcase their products.
[Q]: What are the Key Players in the Baby Shampoo and Conditioner Products Market?
[A]: Some of the key players in the baby shampoo and conditioner products market are Johnson & Johnson, P&G, Unilever, Earth’s Best, Burt’s Bees, The Honest Company, and BabyGanics.
[Q]: Which Regions Offer the Largest Opportunity for Sales of Baby Shampoo and Conditioner Products?
[A]: North America is projected to be the largest market for baby shampoo and conditioner products, owing to the presence of a large population of young parents, rising disposable income, and increasing demand for natural and organic products.
[Q]: What are the Factors Restraining the Baby Shampoo and Conditioner Products Market?
[A]: The rising prices of baby shampoo and conditioner products due to the addition of natural ingredients and high cost of organic products are some of the factors restraining the baby shampoo and conditioner products market.
[Q]: What are the Recent Developments in the Baby Shampoo and Conditioner Products Market?
[A]: Some of the recent developments in the baby shampoo and conditioner products market include product launches of new formulations and acquisitions of small-scale players. For instance, in 2020, Johnson & Johnson launched its new baby shampoo and conditioner range called ‘Free & Gentle’.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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