The global baby stroller products market size was valued at USD 28.4 billion in 2022 and is projected to expand at a CAGR of 7.5% from 2023 to 2030. The growing preference for lightweight strollers, which are easy to maneuver and fold, is driving the market growth. Furthermore, the growing demand for baby strollers among working parents and single parents is a key factor contributing to the growth of the market.

The growing demand for strollers with advanced features, such as adjustable reclining positions, reclining canopy and adjustable footrests, is driving the market growth. Moreover, the increasing demand for strollers with advanced features, such as adjustable reclining positions, reclining canopy and adjustable footrests, is further driving the market growth.

The increasing focus on safety features, such as anti-rebound bars, five-point harnesses, and adjustable footrests, is propelling the demand for baby strollers. Moreover, the growing demand for strollers equipped with advanced features such as adjustable reclining positions, reclining canopy, and adjustable footrests is further fuelling the demand for baby strollers.

Furthermore, the growing trend for multifunctional strollers, which are suitable for newborns as well as toddlers, is supplementing the market growth. Moreover, the increasing focus on providing a comfortable ride for babies and toddlers has led to the introduction of lightweight strollers, which are easy to maneuver and fold.

In addition, the increasing demand for strollers with advanced features, such as adjustable reclining positions, reclining canopy and adjustable footrests, is driving the market growth. Furthermore, the growing preference for eco-friendly products is expected to boost the demand for baby strollers in the coming years. Furthermore, the growing demand for baby strollers with advanced safety features is further driving the market growth.

The strollers segment dominated the market and accounted for a share of over 70% in 2022. Growing demand for lightweight and multifunctional strollers among consumers is propelling the segment growth. Furthermore, increasing disposable income of working parents, rising trend of nuclear families, and emergence of dual-income households are some of the key factors driving the market growth. In addition, the growing trend of online shopping has enabled customers to conveniently purchase baby strollers, further aiding the market growth.

The prams segment is projected to expand at the highest CAGR of 4.2% during the forecast period. Manufacturers are introducing new products to capture a larger share of the market. For instance, in August 2019, Bugaboo launched a new pram, Bugaboo Bee5, which is designed for urban parents and is light in weight. Moreover, this pram is suitable for newborns and can be easily converted into a stroller for older babies. Such new product launches are projected to drive the demand for prams during the forecast period.

The offline segment captured the major share of over 70% in 2021. The growth of the segment is mainly driven by the availability of a large number of baby stroller products in physical stores and the increasing preference of customers to personally check the product before buying. Moreover, the availability of expert advice and customer service at physical stores makes it easier for customers to make an informed decision. For instance, in 2021, the U.S. based baby product retailer, Buy Buy Baby, launched a new store in New York City to offer a wide range of baby products and services.

The online segment is anticipated to expand at the highest CAGR of 9.2% over the forecast period. The growth of this segment is mainly driven by the increasing popularity of online shopping, rising penetration of smartphones, and increasing number of e-commerce stores. Moreover, the presence of various discounts and promotional offers on online stores provides an additional benefit to customers. For instance, in 2021, the U.S. based baby product retailer, Buy Buy Baby, launched its online store to offer customers a wide selection of baby products at competitive prices.

The full-size strollers segment accounted for the largest revenue share of 67.6% in the year 2022. The full-size strollers provide a comfortable ride for the baby and have features such as adjustable handlebars, one-hand folding, better maneuverability, and adjustable footrest. These features make it convenient for parents to handle the stroller, which is expected to have a positive impact on the market growth. Furthermore, the increasing trend of customization for full-size strollers such as car seat compatibility, reclining seats, storage baskets, and adjustable handles is boosting the market growth.

The lightweight strollers segment is expected to expand at the highest CAGR of 8.9% over the forecast period. The lightweight strollers are gaining popularity due to their ease of use and portability. Moreover, the introduction of advanced features such as adjustable handles, adjustable footrests, adjustable seat recline, and adjustable canopy in lightweight strollers is further propelling the growth of the segment. Additionally, the increasing disposable income and rising awareness about the health benefits of lightweight strollers are expected to contribute to the segment growth.

Europe is expected to dominate the global baby stroller market and is expected to retain its position throughout the forecast period. This is attributed to the presence of well-developed countries in the region such as the UK, Germany, France, Italy, and Spain. The region also has high disposable income levels, leading to an increased adoption of luxury baby strollers. Governments in European countries, such as the UK, are also providing subsidies to encourage parents to purchase baby strollers.

The Asia Pacific region is expected to witness the fastest growth rate over the forecast period. This is due to the increasing population and rising disposable income levels in the region. The region is also home to some of the most prominent baby stroller manufacturers, such as Graco, Goodbaby, and Babyplus. Moreover, the presence of e-commerce platforms, such as Amazon and Flipkart, is also boosting the sales of baby strollers in the region.

In this part of the baby stroller products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby stroller products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenue for a baby stroller products business come from the sale of new strollers, parts and accessories, as well as the repair and maintenance of existing strollers. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the baby stroller products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, and others. Additionally, the cost of buying new inventory, as well as the cost of shipping and delivery, must be taken into consideration.

Some of the key companies operating in the baby stroller market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Britax launched the B-Lively 3 stroller with a host of features including a one-hand fold, adjustable handlebar, and one-touch brake system.

– In August 2022, Evenflo launched the Pivot Xplore All-Terrain Stroller with a multi-position reclining seat, adjustable calf support, and roomy storage basket.

– In October 2022, Graco launched the Modes 3 Lite DLX Stroller featuring a one-hand fold, adjustable handlebar, and one-touch brake system.

Some of the prominent players in the baby stroller market include:

– Britax
– Evenflo
– Graco
– Chicco
– Uppababy
– Baby Trend
– Joovy
– Maclaren
– BOB
– Cybex

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby stroller products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Standard Strollers
– Lightweight Strollers
– Jogger Strollers
– Travel Systems
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation in the Baby Stroller Market?
[A]: Product innovation is an important factor in the baby stroller market, as manufacturers are constantly looking for ways to improve their products. These innovations include the introduction of lightweight strollers, a more comfortable and ergonomic design, improved safety features, and more. Manufacturers are also looking to incorporate features such as adjustable handles, adjustable footrests, adjustable sunshades, removable seat cushions, and more.

[Q]: Who are the Key Players in the Baby Stroller Market?
[A]: Some of the key players in the baby stroller market include Dorel Industries, Graco Children’s Products, Goodbaby International Holdings Limited, Maclaren, and Oball Corporation.

[Q]: Which Region Offers the Largest Opportunity for Sales of Baby Strollers?
[A]: Europe is expected to be the largest market for baby strollers, with a CAGR of 5.6% from 2020 to 2027. This is mainly due to the increasing number of parents and growing awareness of safety and comfort among them.

[Q]: What Factors are Driving the Baby Stroller Market?
[A]: Factors such as growing disposable income, rising demand for innovative and luxurious baby strollers, and the increasing number of working women are driving the baby stroller market. Additionally, the growing trend of nuclear families and the growing awareness about the benefits of using baby strollers are also driving the market.