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Baby Toiletries Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global baby toiletries products market was valued at USD 9.7 billion in 2021 and is projected to expand at a CAGR of 6.2% from 2022 to 2030. The rising awareness of hygiene and cleanliness among parents, along with the increasing demand for baby-friendly products, is driving the growth of the market. Furthermore, the introduction of innovative products, such as 100% natural and organic baby toiletries, is fueling the demand for the baby toiletries market.
The increasing demand for toiletries such as baby wipes, baby wash, and baby lotion is propelling the market growth. These products provide convenience and safety, as they are mild and gentle on the skin of babies. Furthermore, manufacturers are introducing products with natural ingredients and organic formulations, as customers are increasingly preferring organic products for their babies. For instance, in December 2021, Johnson & Johnson launched a new line of baby toiletries, including a baby wash, a baby lotion, and a baby diaper cream, all of which are formulated with natural ingredients.
The growing demand for multi-purpose products is another factor fueling the demand for baby toiletries. For instance, in August 2021, Pigeon Corporation launched a new product, Baby Cleansing Wipes, which can be used for both bathing and cleaning. The product combines a baby wash and baby wipes in one pack, making it easier and more convenient to use. The rising demand for baby toiletries in emerging economies, such as India and China, is also driving the market growth. Furthermore, the increasing number of working mothers is leading to an increased demand for convenient and time-saving products for babies, further boosting the market growth.
In addition, the increasing popularity of e-commerce platforms is also providing an impetus to the market growth. The increasing number of promotional activities for baby toiletries products through e-commerce platforms, as well as discounts and offers, are attracting more customers. Furthermore, the availability of a wide range of baby toiletries products on e-commerce platforms is further driving the market growth.
Product Insights
The baby skin care segment accounted for the largest market share in 2022. The growing demand for baby skin care products can be attributed to the rising awareness among parents regarding the use of mild, natural, and organic baby toiletries products. According to an article published by The Baby Dove, in July 2019, around 97% of parents agree that gently cleansing their baby’s skin is important. In addition, the rising demand for fragrance-free and mild baby toiletries products is another factor driving the market growth.
The baby hair care segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Rising trend of hygiene and hygiene awareness among parents and growing adoption of baby hair care products is driving the demand for baby hair care products. According to an article published by the University of Halmstad, in November 2019, around 93% of parents agreed that baby’s hair requires special care. In addition, increasing number of parents preferring natural and organic baby hair products is another factor driving the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment is expected to account for the largest share of the global baby toiletries products market in 2022. Supermarkets and hypermarkets are one of the major distribution channels for baby toiletries products, offering a wide range of products across different categories to customers. These stores offer convenience of one-stop shopping, allowing mothers to purchase their desired products in a single visit. These stores also offer discounts and promotional offers, which further attract customers.
The online segment is anticipated to register the highest CAGR in the forecast period. In recent years, the number of online stores offering baby toiletries products has increased significantly. These stores offer a wide range of products at competitive prices. Moreover, the convenience of shopping from the comfort of home is driving the demand for baby toiletries products from online stores. Additionally, the availability of discounts and offers on online stores further drives the demand for these products.
Type Insights
The baby toiletries products market is segmented on the basis of type as bath & shower products, oral hygiene products, skincare products, and other products. The bath & shower products segment accounted for the largest revenue share of 32.9% in the year 2022. The increasing demand for mild baby soap and baby bath products is the major factor driving the growth of the segment. The growing awareness about the baby’s skin and the availability of quality products with mild fragrances are expected to fuel the demand for baby bath products.
The skincare products segment is anticipated to expand at the highest CAGR of 14.3% over the forecast period. Increasing awareness about the harmful effects of chemicals used in baby products is prompting companies to launch mild and natural skincare product ranges. For instance, in June 2020, Johnson & Johnson launched a new range of baby skincare products in India. The new range included products such as baby oil, baby cream, and baby lotion, which are mild and natural. This is likely to boost the segment growth in the forecasted period.
Regional Insights
Europe was the largest market for baby toiletries in 2021, with a share of over 35.2%. The high demand for these products can be attributed to the presence of a large number of parents in the region and their preference for branded baby toiletries. Moreover, the increasing number of working women in Europe is also expected to drive the growth of the market. Furthermore, the high awareness among parents regarding the importance of personal hygiene of infants and children is expected to fuel the growth of the baby toiletries market in the region.
Asia Pacific is expected to witness the fastest growth in the coming years. The rising disposable incomes and the increasing number of nuclear families in the region are driving the demand for baby toiletries. Moreover, the presence of key players in the region is further expected to drive the growth of the market. For instance, in March 2021, Johnson & Johnson launched a new baby toiletries range in India.
Financial Projections
In this part of the baby toiletries business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a baby toiletries business comes from the sales of products such as baby soap, shampoo, lotion, and diaper rash cream. Other possible sources of profit include private labeling, contract manufacturing, and products for adults.
Projecting Expenses
In this section, all the regular expenses related to keeping the baby toiletries business running will be described. The list of operating expenses includes the cost of raw materials, wages, marketing, advertising, research and development, and other administrative costs. Additionally, you will need to consider the cost of shipping, warehousing, and customer service.
Key companies & market share insights
Some of the key companies operating in the baby toiletries market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In April 2022, Johnson & Johnson launched its range of baby toiletries, including baby shampoo, baby lotion, baby oil, and baby wipes.
– In October 2022, Unilever launched its range of baby toiletries, including baby body wash, baby shampoo, and baby lotion.
– In December 2022, P&G launched its range of baby toiletries, including baby shampoo, baby lotion, baby oil, and baby wipes.
Some of the prominent players in the baby toiletries market include:
– Johnson & Johnson
– Procter & Gamble Co.
– Unilever
– Beiersdorf AG
– Koninklijke Philips N.V.
– L’Oréal SA
– The Himalaya Drug Company
– Johnson’s Baby
– Weleda AG
– Naterra International, Inc.
Global Baby Toiletries Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global baby toiletries products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Bath Products
– Diapering Products
– Skin Care Products
– Hair Care Products
– Oral Care Products
– Other Baby Toiletries
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Online
– Supermarkets & Hypermarkets
– Pharmacies
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Major Drivers of the Baby Toiletries Products Market?
[A]: Growing awareness among parents on the need for specialized baby toiletries products, increasing birth rate and rising disposable incomes are some of the major drivers of the global baby toiletries products market. Other drivers include the rising trend of online shopping, the availability of a wide range of products, and the growing trend of premiumization and personalization of baby toiletries products.
[Q]: What are the Major Restraints of the Baby Toiletries Products Market?
[A]: The high cost of baby toiletries products, limited product availability in rural areas, and the growing concern for the safety and efficacy of the products are some of the major restraints of the global baby toiletries products market.
[Q]: What are the Key Trends in the Baby Toiletries Products Market?
[A]: The emergence of natural and organic baby toiletries products, the increasing use of packaging innovations, the growing demand for multi-benefit products, and the increasing use of baby toiletries products as gifts are some of the key trends in the baby toiletries products market.
[Q]: Who are the Key Players in the Baby Toiletries Products Market?
[A]: Johnson & Johnson, Procter & Gamble, Unilever, Kimberly-Clark Corporation, The Hain Celestial Group, Inc., Natura & Co, Henkel AG & Co. KGaA, and The Himalaya Drug Company are some of the key players in the global baby toiletries products market.
[Q]: Which Region Offers the Largest Opportunity for Sales of Baby Toiletries Products?
[A]: Asia Pacific is expected to be the largest market for baby toiletries products, followed by North America and Europe. This is due to the increasing disposable incomes, growing awareness about the need for specialized baby toiletries products, and the presence of large populations in the region.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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