The global back to school products market was valued at USD 101.3 billion in 2021 and is expected to expand at a CAGR of 5.8% from 2022 to 2029. The growing importance of technology in the education sector has led to an increase in the demand for back to school products. Students are increasingly investing in electronic gadgets such as tablets, computers, and laptops to enhance their educational experience and increase their skills. Furthermore, the increasing number of schools and universities has also contributed to the growth of the market.

The increasing emphasis on the safety of students has led to an increase in the demand for backpacks, lunch boxes, and water bottles, and this is expected to drive the market over the forecast period. Furthermore, the growing trend of online learning has led to an increase in the demand for laptops, tablets, and other electronic gadgets. To cater to the demand for these products, leading market participants are launching innovative products. For instance, in November 2021, Lenovo launched the IdeaPad 5G laptop to support online learning, which is designed to offer users an immersive experience with its 13-inch display, powerful processor, and long battery life.

In addition, the increasing purchasing power of customers is expected to propel the market growth over the forecast period. The rise in disposable incomes, especially in developing countries, has resulted in an increase in the number of customers buying branded products. Furthermore, the availability of a wide range of products and the growing prevalence of online shopping are expected to drive the market growth. For instance, according to the National Retail Federation (NRF) in the United States, approximately 79% of consumers prefer to shop online for back to school products.

The growing adoption of social media for marketing campaigns is expected to accelerate the market growth. Furthermore, market participants are focusing on improving their product portfolios by launching innovative products. For instance, in August 2021, Amazon launched the Echo Show 8, a voice-activated device designed for students to help them with their studies. The device has an 8 inch HD screen, a front-facing camera, and a built-in Zigbee hub, and it can be used to ask questions, set reminders, and play educational videos.

Moreover, the introduction of discount offers and promotional activities on the purchase of these products is expected to drive the market growth. For instance, in August 2021, Newegg, an e-commerce platform, launched its annual Back to School sale, offering discounts of up to 75% on laptops, desktops, tablets, and other electronic accessories. Furthermore, the rising trend of gifting these products is expected to accelerate the market growth.

The stationery segment led the market and accounted for a share of around 32.3% in 2022. Increasing demand for stationery products due to the growing number of school and college students, globally, is one of the key factors driving the market growth. Furthermore, technological advancements in the production of stationery products, such as 3D printing pens, are also providing a boost to the market. According to an article published by the Statista, in 2019, the global number of students enrolled in primary, secondary and tertiary education was estimated to be around 1.5 billion.

The apparel segment is anticipated to expand at the fastest CAGR of 7.9% over the forecast period. Increasing demand for fashionable apparel, rising purchasing power of consumers, and the emergence of various online shopping platforms are some of the key factors driving the apparel market growth revenue. According to an article published by the American Apparel & Footwear Association, in 2020, the global apparel market size was estimated to be around USD 1.7 trillion. Moreover, the growing trend of customization of apparel products is also contributing to the growth of the market.

The brick and mortar stores segment accounted for the largest share of the back-to-school products market in 2022. The segment is expected to maintain its dominance during the forecast period as well. The growth of the segment is mainly driven by the rising number of retail stores that offer a wide range of back-to-school products. For instance, in August 2022, American retail giant Walmart opened a new store in the US to offer a wide range of back-to-school products such as notebooks, pens, pencils, backpacks, and other stationary items. This has contributed to the growth of the segment.

The online stores segment is anticipated to expand at the highest CAGR of 11.2% over the forecast period. The rising penetration of internet services and the growing preference for online shopping has made online stores a preferred choice for purchasing back-to-school products. The increasing availability of discounts and offers on online stores has further fuelled the growth of the segment. In addition, the rising popularity of online shopping apps such as Amazon, Flipkart, and Myntra has encouraged consumers to purchase back-to-school products online.

The traditional segment accounted for the largest revenue share of 58.4% in the year 2022. The segment growth is attributed to the increasing demand for traditional products such as pens, pencils, folders, and notebooks from educational institutions for students. Also, the growing preference for traditional products by working individuals to use in offices and homes is driving the growth of the segment. For instance, in 2021, Faber-Castell, one of the leading writing instruments companies, launched a range of high-end pens, pencils, and accessories in India to meet the needs of working professionals.

The tech-enabled segment is anticipated to expand at the highest CAGR of 10.8% over the forecast period. The surge in the demand for tech-enabled products such as laptops, tablets, and e-books is driving the segment growth. For instance, in 2021, Apple Inc. launched the new iPad Air 4 featuring an A14 Bionic chip with the Neural Engine, allowing customers to do more with their devices. The introduction of these new products has increased the demand for tech-enabled products in the market. Furthermore, the growing adoption of online education platforms is also leading to an increase in the demand for tech-enabled products.

North America is expected to dominate the market and accounted for the largest revenue share of over 36.5% in 2022. The growing demand for learning solutions among parents, teachers and students, and the rising number of educational institutions in the region are some of the key factors driving the growth of the market. For instance, in August 2022, Quizlet launched Quizlet Live, an online collaborative learning game, in the U.S. In addition, the presence of prominent players, such as Apple and Microsoft, offering innovative products for students is further boosting the market growth.

Europe is expected to register the second-fastest growth in the coming years. The rising demand for digital learning solutions and the rapid adoption of digital learning tools are some of the key factors driving the growth of the market in the region. For instance, in June 2021, Apple introduced Classroom, a new app for teachers in the U.K. to help them better manage and engage their students.

In this part of the Back To School products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Back To School products business comes from the sale of back to school supplies, such as textbooks, stationery, and other educational materials. There may also be additional sources of revenue such as online sales, affiliate programs, and fundraising.

Projecting Expenses
In this section, all the regular expenses related to keeping the Back To School products business running will be described. The list of operating expenses includes rent, wages, utilities, marketing, insurance policies, inventory, and other costs associated with the business.

Some of the key companies operating in the back to school products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, Amazon.com Inc. launched a new range of back to school products, which includes stationery, textbooks, and other school supplies.

– In September 2022, Walmart Inc. launched the Back to School Essentials program, which includes a wide variety of school supplies, including notebooks, pens, and pencils.

– In October 2022, Target Corporation launched a new range of back to school products, including lunch boxes, backpacks, and other school supplies.

Some of the prominent players in the back to school products market include:

– Amazon.com Inc.
– Walmart Inc.
– Target Corporation
– Staples Inc.
– Office Depot, Inc.
– Best Buy Co., Inc.
– Costco Wholesale Corporation
– Barnes & Noble, Inc.
– The Kroger Co.
– The Home Depot, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global back to school products market based on product, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Clothing
– Footwear
– Accessories
– Stationery
– Electronic Devices

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the major products in the Back To School market?
[A]: Some of the major products in the Back To School market include books, stationery, apparel, bags, and electronic items such as laptops and tablets.

[Q]: What are the key drivers of the Back To School market?
[A]: The key drivers of the Back To School market include increasing government initiatives for the promotion of education, rising disposable income, increasing demand for smartphones and other electronic devices, increasing popularity of online shopping, and growing awareness about the importance of education.

[Q]: What regions are expected to have the highest growth rate for Back To School products?
[A]: Asia-Pacific is expected to witness the highest growth rate in the Back To School market due to increasing disposable income, rising popularity of online shopping, and increasing government initiatives for the promotion of education.

[Q]: What strategies can be adopted to increase sales of Back To School products?
[A]: Strategies such as offering discounts and promotional offers, advertising on social media, engaging with influencers and celebrities, and engaging in strategic partnerships can be adopted to increase sales of Back To School products.

[Q]: What are the challenges faced by the Back To School products market?
[A]: Some of the major challenges faced by the Back To School products market include increasing competition from unorganized players, product substitution, and counterfeit products.