The global barley flakes products market was valued at USD 3.2 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. Barley flakes are a popular breakfast cereal and have been used for centuries in various cultures as a staple food. They are made from whole grain barley that has been steamed and rolled. Barley flakes are a rich source of fiber, vitamins, minerals, and other nutrients and are considered a healthy breakfast food.

The demand for barley flakes products is increasing due to their health benefits and convenience. Furthermore, the growing awareness about the health benefits of whole grains and their nutritional benefits is driving the demand for barley flakes products. Consumers are increasingly incorporating barley flakes into their diets due to their low glycemic index and high fiber content. This is further promoting the popularity of barley flakes products.

The increasing demand for organic and gluten-free products is also driving the demand for barley flakes products. Manufacturers are focusing on introducing organic and gluten-free products to cater to the growing health-conscious population. In September 2021, Bob’s Red Mill Natural Foods, Inc. launched organic barley flakes as part of its popular organic whole grain products portfolio.

In addition, the growing demand for convenience foods is driving the demand for barley flakes products. Manufacturers are focusing on launching products that can be prepared quickly and easily. For instance, in March 2021, Nature’s Path launched organic quick-cooking barley flakes, which are ready in minutes. This product is designed to provide a convenient and healthy breakfast option for busy consumers.

Furthermore, the growing demand for ready-to-eat foods is driving the demand for barley flakes products. Manufacturers are focusing on introducing products that are convenient to carry and can be easily consumed. For instance, in May 2021, Bob’s Red Mill Natural Foods, Inc. introduced pouches of organic whole grain barley flakes that are easy to carry and can be quickly consumed. The growing demand for these products is expected to support the growth of the market in the coming years.

The flakes segment dominated the market and accounted for around 60.7% of the market revenue in 2020. Increasing demand for convenience foods due to changing lifestyles and increasing disposable income is driving the demand for barley flakes products. Barley flakes are used in various convenience food products such as ready-to-eat breakfast cereals, baked items, snacks, breakfast bars, and other convenience food products. Furthermore, increasing health consciousness among consumers has led to the increased adoption of barley flakes as a substitute for unhealthy ingredients.

The malt segment is expected to witness the fastest growth during the forecast period. Barley malt is a significant ingredient for beer production for breweries across the globe. According to an article published by Barley Australia, in January 2020, barley malt is a major ingredient in the production of whiskey and other alcoholic beverages. Furthermore, barley malt is used as an ingredient in food products such as crackers, breads, and sweet snacks due to its nutritional value. Increasing demand for barley malt in the food and beverage industry is expected to fuel the growth of the market over the forecast period.

The supermarkets and hypermarkets segment captured the major share of over 50.6% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase barley flakes products. According to a study by Grocery Manufacturers of America in 2020, consumers prefer to buy barley flakes products from supermarkets & hypermarkets as they provide a wide variety of choices. These establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required barley flakes product.

The online segment is anticipated to expand at the highest CAGR of 15.2% over the forecast period. E-commerce development in the barley flakes products industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Amazon launched Amazon Groceries, a dedicated site for barley flakes products. The website will offer brands across categories like organic, non-GMO, and gluten-free. In addition, it will also offer the best brands and products for barley flakes products along with expert advice and opinions on choosing the best product.

The whole grain segment held the largest market share of 55.9% in 2020. The whole grain barley flakes are a great source of dietary fiber, minerals, and vitamins which makes them a healthier option for food applications. Also, the increasing awareness about the health benefits associated with the consumption of whole grain products is expected to drive the growth of the segment over the forecast period.

The flakes segment is anticipated to grow at the highest CAGR of 8.6% over the forecast period. The flakes of barley are available in various sizes and shapes which makes them suitable for different food applications. For instance, the thin flakes are used for baking and the big flakes are used for muesli. Also, the flakes are used as an ingredient in breakfast cereals, energy bars, and other snacks. The increasing demand for snacks and convenience food is expected to drive the growth of the segment over the forecast period.

Europe is expected to remain the largest market for barley flakes, accounting for a revenue share of over 30.0% in 2022. Increasing health consciousness among consumers, coupled with the growing demand for vegan and gluten-free products, is driving the growth of the market in the region. The demand for barley flakes is also driven by their popularity as a breakfast cereal. For instance, in November 2021, Nestlé launched a new breakfast cereal called ‘Breakfast Essentials’ in the UK, which includes barley flakes as one of its key ingredients.

The Asia Pacific market is expected to witness the highest growth over the forecast period. Increasing disposable income and changing lifestyles are driving the demand for convenience foods and breakfast cereals, such as barley flakes, in the region. For instance, in June 2021, The Soulfull Project launched its line of breakfast cereals and granola bars, which includes barley flakes, in India.

In this part of the Barley Flakes Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Barley Flakes Products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a Barley Flakes Products business comes from sales of products such as flakes, cereals, oat bars, and other related products. Additionally, other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events should also be taken into account.

Projecting Expenses

In this section, all the regular expenses related to keeping the Barley Flakes Products business running will be described. The list of operating expenses includes production costs, wages, maintenance and repairs, utilities, insurance policies, advertising, and others. Additionally, costs associated with the packaging and delivery of products should also be taken into account.

Some of the key companies operating in the barley flakes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Kellogg’s launched a new range of barley flakes which are high in fiber and protein.

– In August 2022, Nature’s Path introduced a range of organic barley flakes made with high quality ingredients.

– In October 2022, Quaker Oats launched a range of barley flakes with added vitamins and minerals.

Some of the prominent players in the barley flakes market include:

– Kellogg’s
– Nature’s Path
– Quaker Oats
– Bob’s Red Mill
– Weetabix
– General Mills
– Post Holdings
– Cargill
– Archer Daniels Midland Company
– The Hain Celestial Group

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global barley flakes products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Hot Cereals
– Snacks & Spreads
– Bakery & Confectionery
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Natural
– Organic

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Barley Flakes Products Market?
[A]: The increasing demand for natural and organic food ingredients is one of the major drivers of the barley flakes products market. The growing awareness among consumers regarding the health benefits associated with barley flakes products, such as high fiber content and low glycemic index, is further driving the market. Moreover, the increasing demand for barley flakes-based breakfast cereals and snacks is also driving the growth of the market.

[Q]: Who are the Leading Manufacturers of Barley Flakes Products?
[A]: Some of the leading manufacturers of barley flakes products include General Mills, Inc., Quaker Oats Company, Bob’s Red Mill Natural Foods, Inc., Nature’s Path Foods, Inc. and SunOpta Inc.

[Q]: What are the Major Applications of Barley Flakes Products?
[A]: The major applications of barley flakes products include breakfast cereals, snacks, bakery & confectionery products, and others. The breakfast cereals segment is projected to dominate the market due to its high nutritional value and the increasing demand for healthy breakfast products.

[Q]: What are the Key Regions of the Barley Flakes Products Market?
[A]: The key regions of the barley flakes products market are North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America is estimated to be the largest market due to the increasing demand for natural and organic food ingredients in the region.

[Q]: What are the Major Challenges Faced by the Barley Flakes Products Market?
[A]: The major challenge faced by the barley flakes products market is the limited availability of the raw material. Barley is a seasonal crop and is affected by weather conditions, which leads to fluctuations in the prices of the raw material. This affects the production and supply of the product, resulting in price volatility.