The global bathroom accessories products market was valued at USD 39.1 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. The rising demand for designer and luxury bathroom accessories is driving the market growth. The growing trend of housing renovation projects is further propelling the demand for bathroom accessories. Furthermore, the introduction of smart and connected bathroom accessories is also contributing to market growth. For instance, in April 2021, American Standard launched the U by Moen Smart Shower, which is a voice and app-controlled shower system.

The growing number of hotels and hospitality projects is also driving the demand for bathroom accessories. For instance, in March 2021, the government of India inaugurated the world’s largest hospitality project, which included 24 hotels with 1,200 rooms. The project is expected to generate more than 2,000 direct and 8,000 indirect employment opportunities. Moreover, the growing trend of eco-friendly bathroom accessories is also contributing to market growth. For instance, in June 2021, Kohler Co. launched a toilet that uses 75% less water than the traditional toilets and is expected to reduce water consumption by 20%.

The growing demand for modular and pre-fabricated bathrooms is also driving the market growth. These bathrooms are cost-effective and easy to install, making them a popular choice for residential and commercial projects. Furthermore, the growing trend of personalization is expected to offer lucrative opportunities for the market growth. For instance, in April 2021, Grohe launched a new range of bathroom accessories with personalized colors and finishes to meet the demand of consumers.

The rising trend of innovations in bathroom accessories is driving the market growth. For instance, in March 2021, Kohler Co. launched a touchless bathroom faucet with a built-in soap dispenser, providing a hands-free experience. The companies are also introducing new materials and designs to attract more customers. Furthermore, the growing trend of customization of bathroom accessories is expected to offer lucrative opportunities for market growth. For instance, in May 2021, Kohler Co. introduced a new range of customizable showerheads and faucets to meet the needs of customers.

The toilet accessories segment held the largest market share and is expected to continue dominating the market during the forecast period. This can be attributed to the increasing demand for a wide range of toilet accessories such as toilet seats, toilet brushes, toilet roll holders, and flush systems. Moreover, the rising demand for eco-friendly and energy-efficient toilet accessories, such as water-saving fixtures and smart toilet systems, is driving the growth of the segment.

The sanitary ware segment is anticipated to expand at the fastest CAGR of 8.7% during the forecast period. This can be attributed to the growing awareness about hygiene and increasing disposable income, which has resulted in the rising demand for bathroom accessories such as wash basins, bathtubs, and shower trays, among others. In addition, the growing demand for luxury bathroom accessories is also driving the growth of this segment. Furthermore, the increasing construction and renovation activities, especially in developed countries, is expected to bolster the growth of the segment.

The offline segment accounted for the major share of around 81.0% in 2022. The growth of the segment is mainly attributed to the presence of a large number of offline stores that provide a wide range of products. According to a study by Allied Market Research in 2020, customers prefer to buy products from offline stores as they offer a range of quality products and provide a touch and feel experience. Moreover, customers can avail discounts and offers at offline stores, which further drives the growth of the segment.

The online segment is expected to expand at the highest CAGR of 7.3% over the forecast period. The increasing penetration of the internet and rising adoption of e-commerce platforms have led to the growth of the segment. According to a study by statista.com in 2020, the internet penetration rate in the country was around 50.6%. Moreover, increasing investments by leading players in the market and the availability of discounts and offers on e-commerce websites are expected to further accelerate the growth of the segment.

The shower accessories segment accounted for the largest revenue share of 43.2% in the year 2022. The growing demand for shower accessories is attributed to the rising popularity of luxurious shower experience among the consumers. The growing trend of incorporating smart technology such as voice-controlled shower systems, and shower heads with LED lights and jets is likely to increase the demand for shower accessories over the forecast period.

The toilet accessories segment is anticipated to expand at the highest CAGR of 7.5% over the forecast period. The growing trend of personalizing bathrooms, along with the increasing demand for smart toilet accessories such as remote-controlled flush systems, is likely to drive the market in the forecast period. Furthermore, the increasing disposable incomes in developing countries and the increasing popularity of energy-efficient toilets is expected to support the growth of the segment.

Europe is the largest regional market for bathroom accessories and is estimated to have a market share of more than 33.3% in 2022. This is mainly due to the presence of a large number of influential players in the region. The demand for bathroom accessories is also driven by the growing demand for luxury products in the region. The increase in disposable incomes and changing lifestyles are also expected to fuel the growth of the market. For instance, in April 2021, a U.K.-based bathroom accessories company, Bathroom Brands Group, launched an exclusive range of luxury bathroom accessories.

Asia Pacific is expected to witness the highest growth in the coming years. Increasing urbanization and rising disposable incomes are the key factors driving the growth of the market in the region. Furthermore, the presence of a large number of small and medium-sized enterprises in the region is expected to increase the availability of bathroom accessories in the coming years. For instance, in January 2021,India-based Swastik Enterprises launched a range of bathroom accessories.

In this part of the bathroom accessories products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a bathroom accessories products business comes from the sale of products. Here you will find a list with a description of each product, as well as other possible sources of profit such as subscription services, discounts, and promotions.

Projecting Expenses
In this section, all the regular expenses related to keeping the bathroom accessories products business running will be described. The list of operating expenses includes costs of materials, wages, marketing, taxes, rent, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the bathroom accessories market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Kohler Co. launched the Decor Lighting Collection, a line of bathroom accessories featuring an integrated lighting system.

– In August 2022, Moen, Inc. launched the U by Moen shower system, which provides users with personalized showering experiences.

– In September 2022, Delta Faucet Company launched the Delta Windemere collection of faucets and accessories, designed to provide a luxurious feel to any bathroom.

Some of the prominent players in the bathroom accessories market include:

– Kohler Co.
– Moen, Inc.
– American Standard
– Delta Faucet Company
– TOTO Ltd.
– Hansgrohe SE
– Masco Corporation
– LIXIL Corporation
– Grohe AG
– Roca Sanitario, S.A.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global bathroom accessories products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Toilet Brush
– Towel Holders
– Toilet Seats
– Mirrors
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What regions are driving the growth of the bathroom accessories market?
[A]: The Asia Pacific region is expected to be the largest market for bathroom accessories during the forecast period. The region has witnessed a surge in demand for bathroom accessories due to the increasing disposable income and the growing population.

[Q]: What are the key trends in the bathroom accessories market?
[A]: Some of the key trends in the market include the increasing emphasis on product innovation, the introduction of smart bathroom accessories, and the growing demand for eco-friendly products.

[Q]: What is driving the demand for bathroom accessories?
[A]: The increasing demand for luxury and convenience is driving the demand for bathroom accessories. Consumers are looking for accessories that provide convenience and luxury, such as automated cleaning systems, touchless faucets, and heated floors.

[Q]: Who are the key players in the bathroom accessories market?
[A]: Some of the key players in the market include Kohler Co., LIXIL Group Corporation, Masco Corporation, Moen Incorporated, and Grohe AG.

[Q]: What are the challenges faced by the bathroom accessories market?
[A]: Some of the challenges faced by the market include the availability of counterfeit and low-quality products, the high cost of premium products, and the rising competition from local manufacturers.