The global BBQ seasoning products market was valued at USD 184.2 billion in 2022 and is projected to expand at a CAGR of 6.4% from 2023 to 2030. The increasing demand for ready-to-eat food products is driving the market growth. Consumers are increasingly opting for BBQ seasoning products due to their convenience and time-saving capabilities. Furthermore, the rising popularity of BBQ as a grilling option has also contributed to the growth of the market. BBQ seasoning products are increasingly being used in the preparation of food items such as burgers, hot dogs, grilled vegetables, and grilled fish, among others.

In addition, the growing demand for organic and natural BBQ seasoning products is a key factor propelling the market growth. To meet the rising demand for organic BBQ seasoning products, manufacturers are focusing on launching new products. For instance, in April 2021, McCormick & Company launched a new line of organic BBQ sauces and seasonings in the US. Furthermore, manufacturers are focusing on new product launches to cater to the needs of customers. For instance, in November 2021, Weber launched a new range of BBQ seasonings with a variety of flavors, including garlic, lemon, smoked bacon, and chili lime.

The growing popularity of BBQ seasoning products as a condiment is leading to a rise in demand in the market. Moreover, the increasing use of BBQ seasoning products in salads, sandwiches, and pasta is boosting the market growth. Furthermore, the rising disposable income of consumers is another factor driving the demand for BBQ seasoning products. As disposable income increases, consumers are more likely to spend on premium-quality BBQ seasoning products.

The growing trend of snacking is expected to drive the demand for BBQ seasoning products. Consumers are increasingly opting for snacks such as chips, popcorn, and pretzels, which are usually flavored with BBQ seasoning products. Moreover, the growing popularity of BBQ as a grilling option is also driving the demand for BBQ seasoning products. Furthermore, the increasing use of BBQ seasoning products in the preparation of various dishes is expected to support the growth of the market in the coming years.

The spices and herbs segment dominated the market and accounted for a share of around 30.7% in 2021. Increasing consumer demand for flavored and aromatic seasonings for BBQ dishes is a major factor driving the market growth. The growing trend of outdoor barbecues, especially in developed countries such as the U.S., is also driving the demand for BBQ seasonings. According to an article published by The Verge, in June 2020, the overall sales of BBQ seasonings increased by 16.4%.

The sauces segment is expected to expand at the fastest CAGR of 8.1% over the forecast period. The increasing demand for ready-to-eat BBQ sauces among consumers has been a major factor driving the market growth. Furthermore, the emergence of various BBQ sauce brands and their presence through various distribution channels have also been driving the market growth. According to an article published by The National, in December 2020, the demand for BBQ sauces is expected to increase due to the growing trend of outdoor BBQs.

The supermarkets and hypermarkets segment dominated the BBQ seasoning products market in 2022 and is anticipated to remain dominant during the forecast period. Supermarket and hypermarket stores are convenient sources for customers as they provide a wide variety of BBQ seasoning products and also offer discounts and promotional offers. These stores provide customers with access to a wide array of BBQ seasoning products and enable them to compare the products and prices of various brands.

Online sales of BBQ seasoning products are anticipated to witness the highest growth over the forecast period. The rising technological advancement and the increasing adoption of the internet are the major factors driving the growth of the online segment. Moreover, the convenience and ease of purchasing BBQ seasoning products from the comfort of their homes is encouraging consumers to opt for online shopping. Additionally, the availability of numerous discounts, free delivery options, and promotional offers are driving the segment’s growth.

The dry seasoning segment accounted for the largest revenue share of 82.5% in the year 2022. The increasing consumer preference for dry seasonings over wet seasonings is driving the segment growth. Dry seasonings are easy to use, require minimum prep time, and are more cost-effective than wet seasonings. Furthermore, the trend of outdoor grilling and barbecues is further propelling the demand for dry seasonings. Companies are capitalizing on this trend by launching innovative products. For instance, in May 2021, McCormick & Company, Inc. launched its new “McCormick Grill Mates Smoky Applewood Rub”, which is a blend of sugar, garlic, and onion.

The wet seasoning segment is expected to expand at the highest CAGR of 8.5% over the forecast period. The growing popularity of wet seasonings in several regions is a primary factor driving the growth of the segment. Wet seasonings are mainly used in Asian countries and have gained popularity in western countries due to the proliferation of Asian cuisine. Companies are investing in the development of innovative wet seasonings to capitalize on the growing demand. For instance, in June 2021, The Kraft Heinz Company launched its new “Heinz BBQ Sauce” wet seasoning range.

North America dominated the market and accounted for the largest revenue share of over 37.5% in 2022. This can be attributed to the presence of several BBQ seasoning manufacturers in the region. Additionally, a growing preference for convenience foods, coupled with the increasing demand for BBQ seasoning products, is also driving the growth of the market in North America. For instance, in October 2021, McCormick & Company launched a new line of BBQ seasoning blends, including Sweet & Smoky, Classic BBQ, and Hot & Spicy.

The Asia Pacific region is likely to witness the fastest growth in the coming years. The rising popularity of western cuisine, along with the increasing disposable income of consumers, is driving the growth of the BBQ seasoning products in the region. Furthermore, the growing trend of outdoor barbecues is also contributing to the growth of the market. For instance, in May 2022, Red Duck Foods launched a new range of BBQ seasonings, including Classic BBQ, Smokey Chipotle, and Sweet & Tangy, in India.

In this part of the BBQ seasoning products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your BBQ seasoning products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a BBQ seasoning products business comes from direct sales. This could include retail sales to supermarkets and specialty stores, as well as online sales. Other potential sources of revenue include wholesaling, private labeling and contract manufacturing, and direct sales to restaurants.

Projecting Expenses
In this section, all the regular expenses related to keeping the BBQ seasoning products business running will be described. The list of operating expenses includes product research and development, packaging and labeling, marketing and advertising, warehousing, distribution, and shipping costs, salaries and wages, and other overhead expenses.

Some of the key companies operating in the BBQ seasoning products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In April 2022, McCormick & Co. launched a new BBQ seasoning blend comprised of black pepper, garlic, paprika, and onion.

– In May 2022, Unilever launched a new spicy BBQ seasoning blend made with a blend of chili peppers, garlic, onion, and paprika.

– In July 2022, Cargill launched a new line of BBQ seasonings and marinades, with flavors ranging from mild to spicy.

Some of the prominent players in the BBQ seasoning products market include:

– McCormick & Co.
– Unilever
– Cargill
– Kraft Heinz
– Diversified Food Group
– Olde Thompson
– Sauer Brands, Inc.
– Natures Flavors
– Lawry’s
– Tone’s Spices

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global BBQ seasoning products market based on product, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Dry Rubs
– Wet Rubs
– Seasoning Blends

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the BBQ Seasoning Products Market?
[A]: The global BBQ seasoning products market is expected to be driven by factors such as the growing popularity of barbecuing, the increasing globalization of food and flavors, the emergence of health-focused product offerings, and the growing demand for convenience in grilling and barbecuing.

[Q]: Who are the Key Players in the BBQ Seasoning Products Market?
[A]: Major players in the BBQ seasoning products market include McCormick & Company, Inc., The Kraft Heinz Company, The Unilever Group, and The Hain Celestial Group.

[Q]: What are the factors influencing the pricing of BBQ seasoning products?
[A]: Factors such as the cost of production, the availability of raw materials, the overall brand image, and the competitive landscape in the market are expected to influence the pricing of BBQ seasoning products.

[Q]: What is the Potential of Product Innovation?
[A]: Companies are introducing new flavors and formulations in BBQ seasonings which are expected to increase their sales. Product innovation is expected to be a key driver of market growth, as companies strive to differentiate their products from those of competitors and gain a competitive edge.

[Q]: Which Region Offers the Largest Opportunity for Sales of BBQ Seasoning Products?
[A]: North America is expected to be the largest market for BBQ seasoning products, with an absolute dollar opportunity of $6.4 B (USD). This is attributed to the growing popularity of barbecuing as a recreational activity.