The global beard oil products market was valued at USD 3.2 billion in 2022 and is estimated to witness a CAGR of 8.8% from 2023 to 2030. The increasing focus on male grooming has been driving the growth of the market. Moreover, the growing prevalence of facial hair among males across the world has propelled the demand for beard oil products. Additionally, the rising influence of celebrities and influencers promoting beard oil products is also driving the growth of the market.

Beard oil is gaining popularity as an essential grooming product among men, and it is believed to provide various benefits including hydrating, softening, and conditioning the beard. The increasing focus on male grooming has led to an increase in the demand for more natural, organic, and cruelty-free beard oil products. For instance, in June 2021, Live Bearded, a premium men’s grooming brand, announced the launch of its new all-natural beard oil product line, which is free of synthetic fragrances, parabens, and phthalates.

Furthermore, the increasing trend of DIY projects is also driving the demand for beard oil products. The availability of a wide range of beard oils in the market is enabling men to experiment with different ingredients and prepare their own custom beard oil products. To meet the rising demand for beard oil, various players are launching new products. For instance, in April 2022, The Man Company, an Indian men’s grooming brand, launched its new beard oil range with natural essential oils.

Moreover, the rising demand for facial hair grooming products among men and the increasing number of barbershops and salons to provide facial hair grooming services is expected to drive the market growth. Furthermore, the increasing popularity of online retail platforms for the purchase of beard oil products is expected to further fuel the growth of the market. For instance, in April 2021, Beardilizer, a French brand offering beard oil products, launched its e-commerce platform, which allows customers to purchase products online.

Additionally, the rising trend of premiumization in demand for beard oil products and the increasing impact of clean-label ingredients is also expected to boost the market growth. For instance, in January 2021, Beardonomy, a Canadian men’s grooming brand, launched a new beard oil product line made with natural ingredients, such as jojoba oil, argan oil, coconut oil, and vitamin E. Thus, the increasing demand for beard oil products is expected to drive the market growth in the coming years.

The beard oil segment accounted for the majority share in the market in 2022. The segment is driven by the rising trend of urbanization, increasing consumer preference for organic products, rising awareness of personal grooming, and growing demand for natural and herbal products. According to a survey conducted by Beardbrand in 2019, almost 50% of people aged 18-34 were reported to be using beard oil. Furthermore, the increasing demand for organic products that contain natural ingredients such as jojoba oil, argan oil, almond oil, and coconut oil is further driving the market growth revenue.

The beard balm segment is expected to expand at the fastest CAGR of 8.9% over the forecast period. Rising awareness of personal grooming, increasing acceptance of facial hair, rising disposable income, and the emergence of various products for beard care are some of the key factors driving the beard balm market growth revenue. According to a survey conducted by Beardbrand in 2019, almost 40% of people aged 18-34 were reported to be using beard balm. In addition, the increasing popularity of male grooming products across the world is another factor driving the segment’s growth.

The supermarkets and hypermarkets segment captured the major share of over 40.6% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase beauty and personal care products. Supermarkets and hypermarkets offer a wide selection of beard oil products to suit consumer needs. In addition, these establishments also provide convenience to customers in terms of easy access and reasonable selection of products.

The online segment is anticipated to expand at the highest CAGR of 13.8% over the forecast period. The popularity of e-commerce is increasing due to the convenience of shopping from the comfort of one’s home. Additionally, the availability of various payment options and discounts on online purchases is also contributing to the growth of the segment. Several brands are also launching their own websites to increase their brand visibility and to offer a wide range of products. For instance, in July 2022, Beardbrand launched their official website to sell beard oils, beard balms, and other grooming products.

The mass segment accounted for the largest revenue share of 67.7% in the year 2022. The increasing disposable income among middle-income groups in developing countries is driving the demand for mass products. The use of cost-effective ingredients and low-price packaging of mass products make them affordable for the large population. Moreover, the surge in the number of small-scale players and local brands offering high-quality products at cost-effective prices is also driving the market.

The premium segment is expected to expand at the highest CAGR of 10.2% over the forecast period. The rising trend of grooming among men in developed countries is driving the demand for premium beard oil products. Premium products offer superior quality ingredients, better packaging, and convenience of use as compared to mass products. Moreover, the increasing focus of suppliers on expanding their product portfolios by introducing new premium offerings is expected to drive the segment growth in the forecast period.

North America is expected to hold the largest revenue share among all the regions due to the increasing popularity of facial grooming products among men. The U.S. is the major contributor in this region due to the presence of prominent players such as Beard Balm, Beard Oil, and Beard Wax, who are engaged in the manufacturing and distribution of beard oil products. Furthermore, the presence of numerous start-ups, such as Beardbrand and Smooth Viking, is further expected to drive the growth of the market in this region.

Asia Pacific is expected to witness a significant growth over the forecast period. This can be attributed to the rising trend of facial grooming and increasing awareness regarding the importance of personal grooming among men in the region. Moreover, countries such as India and China are witnessing a surge in demand for beard oil products due to the increasing disposable incomes and the presence of several start-ups offering various products. For instance, in April 2021, The Man Company launched its range of beard oil products in India.

In this part of the beard oil products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your beard oil products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a beard oil products business comes from sales of beard oil products. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, wholesales, retail stores, and export sales.

Projecting Expenses

In this section, all the regular expenses related to keeping the beard oil products business running will be described. The list of operating expenses includes manufacturing costs, packaging costs, marketing costs, inventory costs, warehousing costs, shipping costs, taxes and fees, and other costs associated with running the business.

Some of the key companies operating in the beard oil products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Tom Ford launched a beard oil collection for men with a range of natural oils such as argan oil, sweet almond oil, jojoba oil, and grapeseed oil.

– In August 2022, The Art of Shaving launched the Beard Oil collection with a range of essential oils such as lavender oil, eucalyptus oil, and sandalwood oil.

– In October 2022, Kiehl’s launched the Beard Oil collection with a range of natural oils such as jojoba oil, almond oil, and coconut oil.

Some of the prominent players in the beard oil products market include:

– Tom Ford
– The Art of Shaving
– Kiehl’s
– Jack Black
– Baxter of California
– The Bearded Bastard
– Old Spice
– Maapilim
– Every Man Jack
– Bossman Brands

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global beard oil products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Beard Oils
– Beard Balms
– Beard Wax
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the key end-uses for beard oil products?
[A]: The key end-uses for beard oil products include personal care, cosmetics, and beauty. The personal care segment is expected to be the largest end-use segment, due to the increasing demand for beard oil products in the grooming industry. The cosmetics segment is expected to witness significant growth over the forecast period, due to the increasing use of beard oil products in makeup and beauty products.

[Q]: Who are the key players in the beard oil product market?
[A]: Major players in the beard oil product market include The Estée Lauder Companies Inc., Edgewell Personal Care Co, The Kroger Co, Coty, Inc., L’Oréal S.A., Johnson & Johnson Consumer Inc., and Koninklijke Philips N.V.

[Q]: What are the factors driving the beard oil product market?
[A]: Factors driving the market growth include the increasing demand for natural and organic products, the increasing disposable income of consumers, and the growing awareness among consumers. Additionally, the rise in the number of men’s salons, the growing trend of male grooming, and the increasing popularity of facial hair styling are expected to drive the market growth.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to be a major factor driving the growth of the beard oil product market. Manufacturers are focusing on product innovation and the introduction of new products to attract more customers. The introduction of new products with extra functionalities is expected to influence the market positively.

[Q]: Which Region Offers the Largest Opportunity for Sales of Beard Oil Products?
[A]: North America is estimated to be the largest market for beard oil products due to the presence of major market players, increasing demand for organic products, and the growing trend of male grooming. The increasing disposable income of consumers is also expected to drive market growth in the region.