The global blanket products market was valued at USD 8.2 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. Blankets are used by people to provide warmth and comfort. They are made of a variety of materials, including cotton, fleece, wool, synthetic, and microfiber. Blankets are available in a range of sizes and colors to suit individual preferences. The growth of the market is attributed to an increase in consumer spending on home décor and an increase in disposable income.

Furthermore, an increase in the popularity of e-commerce has resulted in increased availability of blankets. Online retailers are offering a wide range of products at competitive prices. Furthermore, the availability of blankets in various sizes and designs has increased the attractiveness of online shopping. For instance, Amazon.com offers a wide range of products at competitive prices.

In addition, the emergence of new technologies such as 3D printing and nanotechnology are expected to provide new opportunities for the market. For instance, in April 2021, the China Textile Industry Association announced that it would use 3D printing technology to produce light and warm blankets. The use of 3D printing technology is expected to reduce production time and cost, making the blankets more affordable.

Furthermore, the rising trend of personalization is driving the demand for customized blankets. Customers are increasingly seeking personalized blankets with specific designs, colors, and sizes. For instance, in August 2020, MyBlankets, a US-based company, launched personalized blankets that can be designed with photos and text.

Moreover, the rising demand for organic and eco-friendly products is expected to further support the growth of the market. Manufacturers are focusing on producing blankets from sustainable and natural materials, such as organic cotton and wool. Furthermore, manufacturers are using recycled materials for the production of blankets, which is fueling the demand for the market. For instance, in April 2021, NOMAD, a US-based company, launched a new collection of blankets made from recycled fabric.

The electric blankets segment held the largest market share in 2020 and is expected to remain dominant during the forecast period. Increasing disposable income levels, along with rising health and hygiene concerns, have been driving the demand for electric blankets over the past few years. Additionally, rising awareness about the benefits of electric blankets is further driving the market growth. For example, electric blankets are designed in such a way that they allow users to set the temperature as per their preferences. This helps them to keep their body warm and relaxed while sleeping, which is beneficial for people who experience coldness at night.

The weighted blankets segment is expected to witness the fastest growth during the forecast period. This can be attributed to the increasing demand for weighted blankets due to their ability to provide deep pressure touch stimulation and comfort. Weighted blankets are used to reduce stress and anxiety, and are gaining popularity as a therapeutic aid for people suffering from insomnia. Additionally, the availability of a wide range of weighted blankets in various designs, fabrics, and sizes is further driving the demand for these products.

The supermarkets and hypermarkets segment is estimated to dominate the blanket market in 2022. The growth of this segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase home furnishing products. According to a study by HomeFurnishing.com in 2020, consumers prefer to physically examine and compare the product quality and design before making a purchase. Supermarkets and hypermarkets provide a wide selection of products and assist customers in making rapid purchasing decisions for the required blanket.

The online segment is anticipated to expand at the highest CAGR of 11.4% over the forecast period. With the rapid growth of e-commerce in the home furnishing industry, companies are launching online websites and shopping apps to increase their brand visibility among customers. For instance, in December 2022, HomeFurnishing.com launched a new website dedicated to blankets. The website will offer brands across categories like cotton, wool, fleece, and others. In addition, it will also offer the best brands and products for blankets along with expert advice and opinions on choosing the best product.

The cotton blanket segment accounted for the largest revenue share of 74.3% in the year 2022. The demand for cotton blankets is mainly driven by their comfort and softness, which is preferred by consumers over other blanket types. Cotton blankets are also considered to be the most breathable and insulating material. Additionally, the increasing trend of home decor and the rising appearance of hotel bedding products are also driving the market.

The polyester blanket segment is anticipated to expand at the highest CAGR of 10.2% over the forecast period. The low cost of polyester blankets and their improved durability as compared to other materials such as cotton, wool, and bamboo are the major factors driving the polyester blanket segment. Furthermore, polyester blankets are lightweight, do not shrink, and are also resistant to moths, mildew, and dust mites, which makes them a preferred choice for consumers.

North America accounted for the largest revenue share of over 35.8% in 2022. The growth of this region is mainly attributed to the presence of prominent players, such as L.L. Bean, Pendleton Woolen Mills, and American Blanket Company, who offer a wide range of blankets with superior quality. The increasing demand for eco-friendly blanket products from major retailers, such as Walmart, is also expected to drive the regional market growth.

Europe is expected to be the second-fastest growing regional market for blanket products. A surge in demand for organic and hypoallergenic blankets is expected to drive the market growth in the region. For instance, in April 2021, the British luxury bedding brand, Soak&Sleep, launched a 100% organic cotton blanket made from GOTS-certified cotton.

Asia Pacific is expected to witness the fastest growth in the market due to the increasing demand for high-end products from countries such as Japan, China, and India. The growing middle-class population, coupled with the increasing disposable income of the population, is boosting the demand for blanket products in the region. Additionally, the presence of leading domestic players, such as Yarns India and Vardhman Textiles, is further expected to propel the regional market growth.

In this part of the blanket products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your blanket products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a blanket products business comes from the sale of the products. Additionally, there may be other sources of profit such as the sale of accessories, discounts and promotions, online sales, and wholesale orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the blanket products business running will be described. The list of operating expenses includes wages, rent, utilities, shipping, inventory, advertising, and others. Additionally, the cost of purchasing materials such as fabrics and other supplies must be taken into account.

Some of the key companies operating in the blanket products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, U.S. Blanket Company launched the “Wool-Lux” line of blankets, which are made with a combination of wool and cotton.

– In August 2022, Berkshire Blanket launched the “Cozy-Luxe” line of blankets which are made with a combination of microfiber and cotton.

– In October 2022, Cuddledown launched a line of “Luxury Blankets” which are made with a combination of silk and cotton.

Some of the prominent players in the blanket products market include:

– Berkshire Blanket
– U.S. Blanket Company
– Cuddledown
– Pacific Coast Feather Company
– Hollander Sleep Products
– WestPoint Home
– Woolrich
– The Company Store
– Pendleton Woolen Mills
– Biddeford Blankets

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global [blanket] products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Lightweight Blankets
– Heavyweight Blankets
– Electric Blankets
– Faux Fur Blankets
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: With the emergence of new technologies, businesses are focusing on product innovation to improve quality and efficiency of the production process. Product customization, improved packaging, and innovative product designs are some of the key strategies adopted by manufacturers to tap into the potential of the blanket products market. The use of sustainable materials is also gaining traction in the industry, allowing manufacturers to produce eco-friendly blankets and capture more market share.

[Q]: Who are the Key Players in the Blanket Products Market?
[A]: Some of the key players in the blanket products market are WestPoint Home, Berkshire Blanket, American Textile Company, Pacific Coast Feather Company, Hollander Sleep Products, and Utex Industries.

[Q]: Which Region Offers the Largest Opportunity for Sales of Blanket Products?
[A]: Asia-Pacific is expected to dominate the blanket products market due to the increasing demand for blankets from countries such as China and India. The region’s vast population and the rising disposable incomes of consumers are expected to drive the market growth.

[Q]: What are the factors driving the blanket products market?
[A]: Factors such as rising disposable incomes, increasing consumer preference for comfort and luxury, and increasing health awareness are expected to drive the growth of the blanket products market. Additionally, increasing demand for organic and natural fiber blankets is also expected to fuel the market growth.