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Body Dryer Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global body dryer products market was valued at USD 11.3 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. Body dryers are gaining popularity among users, as they provide a convenient and hygienic alternative to towels. The body dryer products are used to dry the body after taking a shower or bath. These products are available in different sizes, shapes, and colors to meet the needs of the customers.
The rising awareness about hygiene among individuals is driving the demand for body dryer products. The body dryer eliminates the risk of infections and hygiene-related issues caused by the use of towels. Furthermore, the use of these products helps to reduce the time spent to dry the body. The time-saving feature of the body dryer products has made them an attractive option among consumers, thereby boosting the market growth.
The increasing demand for energy-efficient products is driving the development of technologically advanced body dryer products. Manufacturers are focusing on introducing products with advanced features such as motion sensors, temperature adjustment, and voice commands. For instance, in January 2021, Sava Dryers introduced a body dryer with a motion sensor that automatically turns on the device when it detects a person entering the bathroom. The device is also equipped with a temperature adjustment feature that allows users to set the desired temperature.
Furthermore, the increasing number of hotels, lodges, and resorts is fueling the demand for body dryer products. These products are being used in the hospitality industry to provide a luxurious experience to the guests. Additionally, the increasing demand for body dryers in the commercial sector is expected to augment the market growth in the coming years.
The increasing penetration of e-commerce has enabled manufacturers to reach a wide customer base. Furthermore, the availability of discounts and offers on body dryer products has led to an increase in the number of online sales. Manufacturers are focusing on developing products that are easy to install and use. The introduction of new products with innovative features is expected to support the growth of the market.
Product Insights
The body dryer segment is expected to expand at a CAGR of 7.6% during the forecast period. The rising awareness about personal hygiene and cleanliness amongst individuals globally is driving the demand for body dryers. According to an article published in the Journal of Environmental Research and Public Health, in December 2019, the use of paper towels for drying hands after washing is becoming increasingly scarce due to the environmental impact and the high cost of the resource. Furthermore, the growth of the body dryers market is attributed to the surging demand for energy-efficient and cost-effective solutions.
The hand dryer segment led the market and accounted for a share of around 45.7% in 2022. Hand dryers are most commonly used in public bathrooms and provide a fast and efficient way to dry hands. They are cost-effective, energy-efficient, and reduce the environmental impact as compared to paper towels. Furthermore, the increasing demand for hand dryers in foodservice and hospitality industry is driving the market growth. According to an article published in the International Journal of Environmental Research and Public Health, in October 2019, hand dryers installed in public toilets are more hygienic than paper towels and reduce the spread of bacteria.
Distribution Channel Insights
The supermarkets and hypermarkets segment is estimated to hold the largest share in the global body dryer products market in 2022. Supermarkets and hypermarkets are the most preferred channel of distribution for body dryer products due to their wide product range, convenient locations, and competitive pricing. Moreover, these outlets also provide customers with a hands-on experience and allow them to compare product features, prices, and sizes before making a purchase decision.
The online segment is expected to witness the highest growth during the forecast period. This can be attributed to the rising number of online retailers offering body dryer products from various brands. In addition, online retail stores offer attractive discounts, convenient payment options, and home delivery services. This has led to an increase in the online purchases of body dryer products across the world.
Type Insights
The electric segment accounted for the highest revenue share of 68.2% in the year 2022. The electric body dryers are preferred more than non-electric options due to their portability and convenience. The use of advanced technology such as motors, heating elements, and fans in electric body dryers is driving the demand for this segment. Furthermore, the availability of electric body dryers in a wide range of designs, sizes, and prices, depending on the requirements, has resulted in an increase in the demand for electric body dryers.
The non-electric segment is anticipated to register the highest CAGR of 10.5% over the forecast period. The availability of non-electric body dryers in a wide range of designs, sizes, and prices, depending on the requirements, has resulted in an increase in the demand for non-electric body dryers. Moreover, the ease of use, portability, and convenience are some of the key factors driving the demand for non-electric body dryers. Furthermore, manufacturers are introducing various attractive designs to cater to the needs of customers, thereby driving the market.
Regional Insights
Asia Pacific is expected to remain the largest regional market over the forecast period. This is attributed to the increasing awareness of hygiene among consumers in the region. Moreover, the presence of large consumer base, rapid economic development, and rising disposable income in the region is expected to further drive the market growth in Asia Pacific. For instance, in June 2021, Panasonic launched a range of body dryer products in Japan, which will help the company to capitalize the growing demand for dryers in the region.
North America is expected to witness the second-fastest growth during the forecast period. This is due to the presence of a large consumer base and rising disposable income of consumers in the region. Moreover, the increasing usage of body dryers in commercial sectors, such as gyms, hotels, and hospitals, is expected to propel the market growth in the region. For instance, in April 2022, Dyson launched the Dyson Airblade Wash+Dry 9KJ model with HEPA-filtered air for commercial establishments in the region.
Financial Projections
In this part of the body dryer products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the body dryer products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a body dryer products business comes from the sales of the products. Other possible sources of profit include royalties from licensing agreements and commissions from sales of accessories.
Projecting Expenses
In this section, all the regular expenses related to keeping the body dryer products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, and others. Additionally, the cost of purchasing raw materials, manufacturing and/or packaging, shipping and distribution must be taken into account.
Key companies & market share insights
Some of the key companies operating in the body dryer market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Dyson launched the Airblade dB hand dryer, which is designed to be more efficient and quieter than traditional hand dryers.
– In August 2022, Mitsubishi Electric Corporation launched the Jet Towel Slim II hand dryer, which is designed to be more compact and efficient.
– In October 2022, World Dryer Corporation launched the Airforce hand dryer, which is designed to be more powerful and energy efficient than conventional hand dryers.
Some of the prominent players in the body dryer market include:
– Dyson
– Mitsubishi Electric Corporation
– World Dryer Corporation
– Excel Dryer, Inc.
– Palmer Fixture
– Bradley Corporation
– Bobrick Washroom Equipment, Inc.
– American Dryer, Inc.
– ASI Group
– Saniflow Corporation
Global Body Dryer Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global body dryer products market based on product type, distribution channel, price range, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Hand Dryers
– Hair Dryers
– Foot Dryers
– Towel Dryers
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Price Range Outlook (Revenue, USD Million, 2017 – 2030)
– Economy
– Mid-Range
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is a key factor driving the body dryer products market. Companies are introducing new products with advanced features such as adjustable temperature, adjustable airflow, and automatic shut-off. Additionally, new forms of body dryers such as wall-mounted body dryers and hand-held body dryers are gaining traction in the market.
[Q]: Who are the Key Players in the Body Dryer Products Market?
[A]: Key players in the body dryer products market include Electrolux AB, Dyson Ltd., Mitsubishi Electric Corporation, Panasonic Corporation, and Philips N.V.
[Q]: Which Regions Offer the Largest Opportunity for Sales of Body Dryer Products?
[A]: The Asia Pacific region is expected to account for the largest share of the body dryer products market. The region is characterized by its large population, increasing disposable incomes, and growing awareness regarding hygiene and personal care products.
[Q]: What are the factors driving the body dryer products market?
[A]: The body dryer products market is driven by factors such as the increasing number of health and wellness spas, the rising demand for body dryers in hotels and healthcare facilities, the increasing awareness about physical hygiene, and the introduction of technologically advanced products.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.


Body Dryer Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global body dryer products market was valued at USD 11.3 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. Body dryers are gaining popularity among users, as they provide a convenient and hygienic alternative to towels. The body dryer products are used to dry the body after taking a shower or bath. These products are available in different sizes, shapes, and colors to meet the needs of the customers.
The rising awareness about hygiene among individuals is driving the demand for body dryer products. The body dryer eliminates the risk of infections and hygiene-related issues caused by the use of towels. Furthermore, the use of these products helps to reduce the time spent to dry the body. The time-saving feature of the body dryer products has made them an attractive option among consumers, thereby boosting the market growth.
The increasing demand for energy-efficient products is driving the development of technologically advanced body dryer products. Manufacturers are focusing on introducing products with advanced features such as motion sensors, temperature adjustment, and voice commands. For instance, in January 2021, Sava Dryers introduced a body dryer with a motion sensor that automatically turns on the device when it detects a person entering the bathroom. The device is also equipped with a temperature adjustment feature that allows users to set the desired temperature.
Furthermore, the increasing number of hotels, lodges, and resorts is fueling the demand for body dryer products. These products are being used in the hospitality industry to provide a luxurious experience to the guests. Additionally, the increasing demand for body dryers in the commercial sector is expected to augment the market growth in the coming years.
The increasing penetration of e-commerce has enabled manufacturers to reach a wide customer base. Furthermore, the availability of discounts and offers on body dryer products has led to an increase in the number of online sales. Manufacturers are focusing on developing products that are easy to install and use. The introduction of new products with innovative features is expected to support the growth of the market.
Product Insights
The body dryer segment is expected to expand at a CAGR of 7.6% during the forecast period. The rising awareness about personal hygiene and cleanliness amongst individuals globally is driving the demand for body dryers. According to an article published in the Journal of Environmental Research and Public Health, in December 2019, the use of paper towels for drying hands after washing is becoming increasingly scarce due to the environmental impact and the high cost of the resource. Furthermore, the growth of the body dryers market is attributed to the surging demand for energy-efficient and cost-effective solutions.
The hand dryer segment led the market and accounted for a share of around 45.7% in 2022. Hand dryers are most commonly used in public bathrooms and provide a fast and efficient way to dry hands. They are cost-effective, energy-efficient, and reduce the environmental impact as compared to paper towels. Furthermore, the increasing demand for hand dryers in foodservice and hospitality industry is driving the market growth. According to an article published in the International Journal of Environmental Research and Public Health, in October 2019, hand dryers installed in public toilets are more hygienic than paper towels and reduce the spread of bacteria.
Distribution Channel Insights
The supermarkets and hypermarkets segment is estimated to hold the largest share in the global body dryer products market in 2022. Supermarkets and hypermarkets are the most preferred channel of distribution for body dryer products due to their wide product range, convenient locations, and competitive pricing. Moreover, these outlets also provide customers with a hands-on experience and allow them to compare product features, prices, and sizes before making a purchase decision.
The online segment is expected to witness the highest growth during the forecast period. This can be attributed to the rising number of online retailers offering body dryer products from various brands. In addition, online retail stores offer attractive discounts, convenient payment options, and home delivery services. This has led to an increase in the online purchases of body dryer products across the world.
Type Insights
The electric segment accounted for the highest revenue share of 68.2% in the year 2022. The electric body dryers are preferred more than non-electric options due to their portability and convenience. The use of advanced technology such as motors, heating elements, and fans in electric body dryers is driving the demand for this segment. Furthermore, the availability of electric body dryers in a wide range of designs, sizes, and prices, depending on the requirements, has resulted in an increase in the demand for electric body dryers.
The non-electric segment is anticipated to register the highest CAGR of 10.5% over the forecast period. The availability of non-electric body dryers in a wide range of designs, sizes, and prices, depending on the requirements, has resulted in an increase in the demand for non-electric body dryers. Moreover, the ease of use, portability, and convenience are some of the key factors driving the demand for non-electric body dryers. Furthermore, manufacturers are introducing various attractive designs to cater to the needs of customers, thereby driving the market.
Regional Insights
Asia Pacific is expected to remain the largest regional market over the forecast period. This is attributed to the increasing awareness of hygiene among consumers in the region. Moreover, the presence of large consumer base, rapid economic development, and rising disposable income in the region is expected to further drive the market growth in Asia Pacific. For instance, in June 2021, Panasonic launched a range of body dryer products in Japan, which will help the company to capitalize the growing demand for dryers in the region.
North America is expected to witness the second-fastest growth during the forecast period. This is due to the presence of a large consumer base and rising disposable income of consumers in the region. Moreover, the increasing usage of body dryers in commercial sectors, such as gyms, hotels, and hospitals, is expected to propel the market growth in the region. For instance, in April 2022, Dyson launched the Dyson Airblade Wash+Dry 9KJ model with HEPA-filtered air for commercial establishments in the region.
Financial Projections
In this part of the body dryer products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the body dryer products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a body dryer products business comes from the sales of the products. Other possible sources of profit include royalties from licensing agreements and commissions from sales of accessories.
Projecting Expenses
In this section, all the regular expenses related to keeping the body dryer products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, and others. Additionally, the cost of purchasing raw materials, manufacturing and/or packaging, shipping and distribution must be taken into account.
Key companies & market share insights
Some of the key companies operating in the body dryer market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Dyson launched the Airblade dB hand dryer, which is designed to be more efficient and quieter than traditional hand dryers.
– In August 2022, Mitsubishi Electric Corporation launched the Jet Towel Slim II hand dryer, which is designed to be more compact and efficient.
– In October 2022, World Dryer Corporation launched the Airforce hand dryer, which is designed to be more powerful and energy efficient than conventional hand dryers.
Some of the prominent players in the body dryer market include:
– Dyson
– Mitsubishi Electric Corporation
– World Dryer Corporation
– Excel Dryer, Inc.
– Palmer Fixture
– Bradley Corporation
– Bobrick Washroom Equipment, Inc.
– American Dryer, Inc.
– ASI Group
– Saniflow Corporation
Global Body Dryer Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global body dryer products market based on product type, distribution channel, price range, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Hand Dryers
– Hair Dryers
– Foot Dryers
– Towel Dryers
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Price Range Outlook (Revenue, USD Million, 2017 – 2030)
– Economy
– Mid-Range
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.



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