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Body Scrub Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global body scrub products market was valued at USD 6.2 billion in 2022 and is projected to expand at a CAGR of 6.2% from 2023 to 2030. The growing demand for organic and vegan products is a key factor driving the market growth. People are increasingly opting for organic and natural alternatives, free of chemicals and parabens, which are causing skin allergies and other problems. As a result, consumers can expect more organic, natural, and vegan body scrub products to enter the market in the near future.
The growing trend of self-care rituals among people is expected to further support the market growth. Individuals are increasingly focusing on self-care activities such as spa and skin treatments, which are driving the demand for body scrub products. For instance, according to the Global Wellness Institute, in 2021, the global wellness economy was worth USD 4.5 trillion, with the body scrub products segment accounting for USD 6.2 billion.
Furthermore, the rising popularity of subscription-based services for body scrub products is providing an impetus to the market growth. Subscription services allow users to receive their body scrub products on a regular basis, which provides convenience to the consumers. These services also help consumers to save money as subscription-based services are usually cheaper than buying products from stores. Moreover, subscription services also offer discounts and other incentives to consumers.
In addition, the rising number of product launches is expected to further drive the market growth. Key players are introducing new products in the market to cater to the changing needs of consumers. For instance, in June 2021, Eminence Organic Skin Care launched a new exfoliating body scrub product Vegan Strawberry Rhubarb Dermafoliant. The product is a natural exfoliating scrub and is enriched with strawberry, rhubarb, and lactic acid to provide gentle exfoliation and deep hydration.
Moreover, the increasing number of spas and salons is further driving the demand for body scrub products. Spas and salons provide services such as body scrubs, body wraps, and other treatments, which are expected to boost the market growth in the coming years. Furthermore, the growing use of body scrub products in beauty salons and spas is projected to drive the market growth.
Product Insights
The body scrub segment held a significant market share of 45.7% in 2020. The growing demand for body scrub products is attributed to the rising awareness about personal hygiene and grooming habits among individuals. According to an article published by L’Oreal, in October 2020, more than 80% of people believe that body scrub is an essential part of their grooming routine. Furthermore, changing lifestyle trends, the emergence of numerous health and beauty care products, and increasing disposable income are some of the major factors driving the growth of the body scrub market.
The facial scrub segment is expected to expand at the fastest CAGR of 8.2% during the forecast period. The increasing availability of facial scrub products with natural and organic ingredients, along with rising awareness about skin care, is driving the growth of the segment. According to an article published by the University of Halmstad, in January 2020, over 70% of people believe that facial scrub is an important part of skin care. Moreover, the availability of facial scrub products in various forms such as masks, gels, and creams is further propelling the growth of the segment.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the major share of over 43.5% in 2022. The growth of this segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase beauty and personal care products. These establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required skin care product.
The online segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. E-commerce development in the personal care and skin care industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Amazon launched a dedicated page for body scrub products, featuring products from different brands. The page offers detailed information about the products along with customer reviews, ratings, and recommendations. In addition, the page also features discounts and deals on certain products.
Type Insights
The natural/organic segment is projected to expand at a CAGR of 8.3% from 2021 to 2027. The growing awareness among consumers on the harmful effects of synthetic ingredients present in body scrubs is highly influencing the demand for natural/organic body scrubs. Companies are offering a wide range of natural/organic body scrubs, which are free from chemicals, petrochemicals, sulfates, parabens, and other synthetic ingredients. For instance, in April 2021, The Body Shop launched its new Drops of Youth Bouncy Sleeping Mask, which is free from parabens, paraffin, silicone, and mineral oils. Such initiatives by companies are likely to drive the growth of the natural/organic segment.
The conventional segment held the largest share in 2020. The increasing popularity of conventional body scrubs among consumers is driving the growth of this segment. Furthermore, the low cost of conventional body scrubs is also aiding the growth of this segment. Companies are offering a wide range of affordable body scrubs to cater to the needs of customers with low budget. For instance, Johnson & Johnson launched its new Aveeno Positively Radiant Body Scrub in April 2021, which is available at USD 6.99. Such initiatives by companies are likely to drive the growth of the conventional segment.
Regional Insights
Asia Pacific dominated the body scrub products market and accounted for the largest revenue share of over 40.3% in 2022. This can be attributed to the increasing demand for body scrub products in the region driven by the rising demand for natural ingredients in these products. Additionally, the increasing popularity of body scrubs among consumers in the region is expected to fuel the growth of the market. For instance, in October 2021, the French cosmetics company L’Occitane launched a new line of body scrubs in the Asia Pacific region.
North America is expected to witness a significant growth in the coming years owing to the growing consumer preference for organic body scrub products. The region has witnessed the emergence of several startups serving the unmet needs and growing demand in this field. For instance, in April 2022, Glossier launched a body exfoliator in the U.S. The product is made with a combination of natural and biodegradable ingredients such as grapefruit, sugar, and orange peel.
Financial Projections
In this part of the body scrub products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a body scrub products business comes from sales of the product, either online or through retail stores. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.
Projecting Expenses
In this section, all the regular expenses related to keeping the body scrub products business running will be described. The list of operating expenses includes manufacturing costs, packaging, shipping, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the body scrub market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In September 2022, The Body Shop launched its new range of body scrubs, which include coffee body scrub, coconut body scrub, and seaweed body scrub.
– In May 2022, LUSH launched a new range of body scrubs with a variety of natural ingredients.
– In June 2022, Bath & Body Works launched a new line of body scrubs with a variety of scents.
Some of the prominent players in the body scrub market include:
– The Body Shop
– LUSH
– Bath & Body Works
– St. Ives
– Burt’s Bees
– Bliss
– Freeman Beauty
– OGX
– Nivea
– Himalaya Herbals
Global Body Scrub Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global body scrub products market based on product type, distribution channel, type, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Exfoliating Scrubs
– Aromatherapy Scrubs
– Herbal Scrubs
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Body Scrub Products Market?
[A]: The surge in demand for natural and organic products, rising demand for spa services, and growing awareness regarding skin care are some of the key drivers of the body scrub products market. Additionally, the increasing demand for body scrub products in the home spa segment, due to the convenience it provides, is expected to further fuel the growth of the body scrub products market.
[Q]: Who are the Leading Players in the Body Scrub Products Market?
[A]: The major players in the body scrub products market include Procter & Gamble, Unilever, L’Oréal, Shiseido, Johnson & Johnson, Avon Products, Inc., Kao Corporation, Himalaya Drug Company, Amorepacific Corporation, and The Nature’s Co.
[Q]: What are the Benefits of Using Body Scrub Products?
[A]: Body scrub products help to exfoliate and moisturize the skin. They also help to improve circulation and reduce inflammation. Additionally, body scrub products help to eliminate toxins from the skin, which can help improve overall skin health.
[Q]: What are the Major Types of Body Scrub Products?
[A]: Major types of body scrub products include sugar scrub, salt scrub, mud scrub, and fruit scrub.
[Q]: What is the Potential of the Body Scrub Products Market?
[A]: The body scrub products market is expected to witness robust growth during the forecast period, owing to the increasing demand for natural and organic products and the growing awareness regarding skin care. Additionally, the rising demand for spa services is expected to further fuel the growth of the body scrub products market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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