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Body Worn Insect Repellent Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global body-worn insect repellent products market was valued at USD 1.6 billion in 2022 and is projected to expand at a CAGR of 10.2 % from 2023 to 2030. The growing cases of vector-borne diseases such as malaria and dengue, as well as the rising demand for personal protection from insect bites, are driving the growth of the body-worn insect repellent products market. The increasing presence of Zika virus in recent years and the rising awareness about vector-borne diseases have led to an increased demand for these products. Furthermore, the growing demand for products with natural ingredients is creating a lucrative opportunity for the market.
The growing trend of outdoor activities such as camping and hiking is propelling the demand for the body-worn insect repellent products market. Furthermore, the rising awareness about insect-borne diseases and the need for personal protection from insect bites are driving the market growth. To cater to the increasing demand, manufacturers are launching innovative products with natural ingredients. For instance, in June 2021, SC Johnson launched a new range of insect repellent products under its OFF! brand, which are powered by picaridin and plant-based oil of lemon eucalyptus.
The increasing demand for insect repellent products from the corporate and industrial sector is also driving the market growth. For instance, in April 2021, SC Johnson launched a range of OFF! insect repellent products specifically designed to be used in industrial and corporate settings. The products are formulated to provide lasting protection against mosquitoes, flies, and other flying insects that can be hazardous to workers.
Furthermore, the growing adoption of body-worn insect repellent products in developing countries is anticipated to create new opportunities in the market. For instance, in August 2021, Godrej Consumer Products launched a new range of insect repellent products, Godrej HIT, in India. The products are powered by odomos, which provides long-lasting protection against mosquitoes and other flying insects.
In addition, government initiatives to create awareness about the spread of vector-borne diseases are also propelling the market growth. For instance, in May 2021, the Indian government launched the National Vector Borne Disease Control Programme (NVBDCP). The program’s objective is to reduce the burden of vector-borne diseases and the associated mortality and morbidity in the country. The program includes activities such as vector surveillance, source reduction, insecticide resistance management, and community participation.
Product Insights
The body spray segment accounted for the largest market share in 2020 and is anticipated to remain dominant during the forecast period. Growing demand for body sprays due to their convenience and cost-effectiveness is expected to be a major factor driving the growth of the body spray segment. According to an article published by the Journal of Insect Science, in April 2020, most insect repellent sprays are effective for three to four hours and can be used as a first line of defense against insect bites.
The patches segment is anticipated to expand at the fastest CAGR of 6.7% over the forecast period. The convenience of use offered by patches is a key factor driving the growth of this segment. According to an article published by the Journal of American Science, in October 2019, patches are convenient to use, can be worn for a long period of time, and provide protection against insect bites. In addition, the increasing popularity of body worn repellents among travelers is also driving the growth of this segment.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the major share of 37.3% in 2022. Supermarkets and hypermarkets offer a vast range of insect repellents from various brands, which is why consumers prefer to purchase from these outlets. Consumers can physically see the product, compare prices and quality, and make an informed purchase decision. In addition, these stores also offer discounts and deals to attract more consumers and increase sales. Furthermore, the presence of private labels of insect repellent products in these stores is also helping to drive the segment growth.
The online segment is expected to register the highest CAGR of 14.1% during the forecast period. The growth of the segment can be attributed to the convenience offered by e-commerce platforms to buy insect repellent products. Additionally, the availability of various options such as discounts, offers, and promotional activities are also contributing to the growth of the segment. Furthermore, companies are also launching their own online stores to increase their visibility among consumers and gain a larger share in the market. For instance, in 2020, Odomos launched an online store for its insect repellent products.
Type Insights
The body-worn insect repellent products market is segmented into sprays and lotions. The sprays segment accounted for the largest market share, of 58.9%, in 2020. This can be attributed to the convenience of use and effectiveness of sprays in providing protection from mosquitoes, flies, and other insects. Furthermore, the sprays are pocket-friendly and can be easily carried in a bag or pocket for convenient use.
The lotions segment is anticipated to register the highest CAGR of 8.3% over the forecast period. This can be attributed to the increasing preference for lotions over sprays due to their long-lasting protection from mosquitoes, flies, and other insects. Furthermore, lotions provide a better coverage of the body due to their easy and better absorption into the skin.
Regional Insights
The body-worn insect repellent products market in Asia Pacific is anticipated to witness the fastest growth over the forecast period. This can be majorly attributed to the increasing prevalence of vector-borne diseases, such as malaria and dengue, in the region. According to the World Health Organization (WHO), around 3.2 billion people were at risk of dengue in 2019. Furthermore, the growing awareness about the health benefits of body-worn insect repellents, particularly in India and China, is expected to further drive the growth of the market in the region.
North America is expected to follow Asia Pacific in terms of market size over the forecast period. Increasing awareness about the efficacy of body-worn insect repellents, the presence of key market players, and the growing demand for organic insect repellents in the region are the primary factors driving the growth of the market in the region. In May 2021, Coleman and BioThane launched a new line of insect repellent products in the U.S., which is expected to further boost the market growth.
Financial Projections
In this part of the body worn insect repellent product business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your body worn insect repellent product. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a body worn insect repellent product business comes from product sales, wholesale, and retail distribution. Other possible sources of profit include advertising and marketing, subscriptions, and services.
Projecting Expenses
In this section, all the regular expenses related to keeping the body worn insect repellent product business running will be described. The list of operating expenses includes R&D expenses, inventory, material and labor costs, advertising, marketing and promotion, and other miscellaneous expenses.
Key companies & market share insights
Some of the key companies operating in the body-worn insect repellent market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In May 2022, 3M launched the 3M Ultrathon Insect Repellent Clothing Spray, a body-worn insect repellent designed to provide up to 8 hours of protection against mosquitoes, ticks, and other insects.
– In July 2022, Johnson & Johnson launched the OFF! Insect Repellent Clip-On, a body-worn insect repellent designed to provide up to 12 hours of protection against mosquitoes and other insects.
– In August 2022, Avon launched the Avon Skin So Soft Bug Guard Plus IR3535 Insect Repellent, a body-worn insect repellent designed to provide up to 8 hours of protection against mosquitoes, ticks, and other insects.
Some of the prominent players in the body-worn insect repellent market include:
– 3M
– Johnson & Johnson
– Avon
– Spectrum Brands
– S.C. Johnson & Son
– China National Bluestar
– Godrej Consumer Products
– Reckitt Benckiser
– C.B. Fleet Company
– Coleman Company
Global Body Worn Insect Repellent Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global body worn insect repellent products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Clothing
– Wristbands
– Patches
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Natural
– Synthetic
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the major factors driving the demand for body-worn insect repellent products?
[A]: The rising awareness about the health risks associated with insect-borne diseases, the increasing preference for natural and organic products, and the rapidly increasing outdoor activities are some of the major factors driving the demand for body-worn insect repellent products. In addition, the availability of a wide range of products in different formulations, fragrances, and price range is also contributing to the growth of the market.
[Q]: What are the key market trends in terms of product offerings?
[A]: The body-worn insect repellent products market is witnessing a shift toward natural, organic, and sustainable products. Manufacturers are increasingly focusing on developing new products with natural ingredients such as essential oils and plant extracts. In addition, they are also introducing products with enhanced features, such as long-lasting effects and multiple-insect repellent properties.
[Q]: Who are the key players in the body-worn insect repellent products market?
[A]: Some of the key players in the body-worn insect repellent products market include 3M Company, Avon Products, Inc., Spectrum Brands Holdings, Inc., Godrej Consumer Products Limited, SC Johnson, and S. C. Johnson & Son, Inc.
[Q]: What are the regions offering the largest potential for sales of body-worn insect repellent products?
[A]: North America is expected to offer the largest potential for sales of body-worn insect repellent products, followed by Europe and Asia-Pacific. The rising awareness about the health risks associated with insect-borne diseases and the increasing demand for natural and organic products are some of the key factors driving the market in these regions.
[Q]: What are the major challenges faced by the body-worn insect repellent products market?
[A]: Some of the major challenges faced by the body-worn insect repellent products market include the availability of cheaper substitutes and the stringent regulations in some countries. Additionally, the presence of numerous small players in the market and the availability of counterfeit products are also hindering the growth of the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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