The global bottled water products market was valued at USD 197.2 billion in 2021 and is projected to expand at a CAGR of 8.3% from 2022 to 2030. The demand for bottled water has surged in recent years due to a variety of factors, such as increasing health consciousness, and convenience. Furthermore, the increasing availability of bottled water in various sizes and flavors is creating opportunities for the market. In addition, the development of new packaging technologies such as PET bottles is expected to drive the demand for bottled water products.

The growing number of health-conscious consumers is expected to drive the demand for bottled water products. Consumers are increasingly aware of the health risks associated with tap water and are opting for bottled water products as a healthier alternative. Furthermore, the increasing consumption of bottled water products due to their convenience is driving the demand for the market.

The increasing demand for flavored and carbonated water is further increasing the growth of the market. Carbonated water is becoming more popular among consumers due to its refreshing taste and health benefits. Furthermore, the growing demand for natural water-based drinks is expected to create new opportunities for the market.

The rising demand for functional and fortified water is driving the market. Functional water is fortified with minerals and vitamins, which helps to boost energy levels and improve overall health. Furthermore, the growing demand for organic and natural water products is expected to drive the market.

The increasing popularity of private label brands is acting as a major growth driver for the market. Private label brands are providing quality bottled water products at a relatively lower cost than branded counterparts, which is attracting more customers. Additionally, private label brands are also providing a wide variety of options in terms of flavors, packaging, and sizes.

The still water segment accounted for the largest market share in 2022. The increasing health consciousness among consumers is one of the major factors driving the demand for still water. According to an article published by The Economist, in December 2019, over 40% of global bottled water is still water. Moreover, the growing demand for low-calorie, fresh, and natural beverages is also propelling the demand for still water.

The sparkling water segment is expected to expand at the highest CAGR of 6.9% over the forecast period. The growing awareness about health benefits associated with sparkling water is driving the growth of the segment. The increasing demand for flavored and carbonated water, which are low in calories and rich in minerals, is a major factor driving the growth of the sparkling water market. According to an article published by Health Magazine, in January 2020, sparkling water is a good alternative to sugary drinks as it is calorie-free and contains minerals.

The supermarkets and hypermarkets segment held the largest share of 40.2% in 2022. This segment is mainly driven by the increasing consumer preference for buying packaged bottled water products from supermarkets & hypermarkets due to their wide variety of products and convenience. Furthermore, the presence of premium bottled water brands in supermarkets & hypermarkets makes them the preferred choice among consumers. Moreover, with the introduction of online ordering and home delivery services, customers can easily purchase packaged bottled water products from supermarkets & hypermarkets.

The convenience stores segment is expected to grow at a CAGR of 10.1% over the forecast period. The increasing number of convenience stores and the growing popularity of packaged bottled water products among consumers are driving the growth of this segment. Furthermore, the presence of vending machines for purchasing bottled water in convenience stores offers customers a convenient way to buy bottled water. Moreover, the availability of bottled water in single-serve sizes in convenience stores makes them an ideal choice for consumers.

The still bottled water segment accounted for the highest revenue share of 63.5% in the year 2022. This segment is projected to maintain its dominance over the forecast period. Increasing awareness regarding the health benefits of consuming pure and natural water is driving the growth of the still bottled water segment. Moreover, the increasing demand for convenience products is also contributing to the growth of this segment. The rising trend of e-commerce has further increased the availability of still bottled water products and is expected to fuel the growth of this segment over the forecast period.

The sparkling bottled water segment is anticipated to witness the highest CAGR of 11.4% over the forecast period. This segment is driven by the increasing demand for healthier and flavored drinks. The rising health concerns among consumers has increased the demand for sparkling bottled water, as it is perceived to be a healthier and refreshing alternative to carbonated drinks. The increasing trend of product innovation and packaging has further augmented the growth of this segment.

North America held a prominent share of the global bottled water market and is expected to grow significantly in the coming years. This growth is due to the increasing demand for bottled water products from consumers in the region, supported by their busy lifestyle and growing health concerns. The U.S. is one of the major markets for bottled water in the North American region, owing to the presence of several major players, such as Nestle Waters, Danone, and The Coca-Cola Company, who are actively engaged in the production and distribution of bottled water products.

Europe is estimated to be the second-largest region in terms of market share by 2022. This growth is mainly attributed to the presence of several key vendors and growing demand for bottled water among health-conscious consumers in the region. In addition, the expansion of distribution channels, such as supermarkets and convenience stores, is expected to further drive the growth of the market in Europe.

In this part of the bottled water products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your bottled water products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a bottled water products business comes from the sale of bottled water and related products. This includes both retail and wholesale sales. Other possible sources of profit include delivery fees, promotional services, and private label production.

Projecting Expenses
In this section, all the regular expenses related to keeping the bottled water products business running will be described. The list of operating expenses includes production costs, packaging materials, delivery fees, advertising and promotional costs, wages, utilities, insurance policies, and others.

Some of the key companies operating in the bottled water market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Coca-Cola launched its first-ever line of sparkling bottled water, AHA, in the United States.

– In August 2022, PepsiCo launched Aquafina Sparkling, a line of naturally flavored sparkling waters.

– In October 2022, Nestle launched its Pure Life-branded range of flavored and unflavored waters.

Some of the prominent players in the bottled water market include:

– Nestle SA
– PepsiCo, Inc.
– Coca-Cola Company
– Danone SA
– The Kraft Heinz Company
– Suntory Beverage & Food Ltd.
– Cott Corporation
– Keurig Dr Pepper
– Kirin Holdings Company, Ltd.
– Rockstar, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global bottled water products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Still
– Sparkling
– Flavored

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Bottled Water Products Market?
[A]: The major drivers of the bottled water products market are increasing health consciousness among consumers, rising demand for convenience, and increasing urbanization. Moreover, the growing demand for portable and lightweight packaging, advancements in bottling technology, and the increasing concerns about water safety are expected to drive the bottled water products market.

[Q]: Who are the Key Players in the Bottled Water Products Market?
[A]: The key players in the bottled water products market are Nestle Waters, Danone, The Coca-Cola Company, PepsiCo, Inc., and China Resources Enterprise Ltd., among others.

[Q]: Which Region Offers the Largest Opportunity for Sales of Bottled Water Products?
[A]: Asia Pacific is expected to offer the largest opportunity for sales of bottled water products, due to the presence of large consumer base and rising health consciousness among the population.

[Q]: What is the Potential of Product Innovation?
[A]: Various product innovations have been introduced in the market such as flavored water, functional water, and vitamin-enriched water, which are driving the market. In addition, the introduction of innovative packaging formats such as PET bottles, glass bottles, and aluminum cans are expected to propel market growth.

[Q]: What are the Major Trends in the Bottled Water Products Market?
[A]: Some of the major trends in the bottled water products market include an increase in demand for eco-friendly packaging, a rise in demand for smart packaging solutions, and an increase in demand for mineral water.