The global brain health supplement market was valued at USD 10.9 billion in 2022 and is projected to expand at a CAGR of 8.2% from 2023 to 2030. The rising prevalence of neurological disorders, increasing awareness of cognitive health among the public, and availability of various brain health supplements are some of the major factors driving the growth of the market. With the growing aged population, the demand for these supplements is expected to increase.

Brain health supplements are formulated to enhance cognitive performance and memory. These supplements are used by adults and children to improve mental clarity and focus by providing essential nutrients to the brain. The use of brain health supplements is growing at a rapid pace in developed countries such as the U.S., U.K., and Germany due to the increasing number of adults suffering from cognitive decline. Furthermore, the rising awareness about the benefits of these supplements is expected to fuel the growth of the market.

Moreover, the growing trend of brain health supplements among sportspersons, students, and professionals is driving the market growth. Sportspersons are using these supplements to increase focus and concentration during matches. Furthermore, professionals are using these supplements to increase alertness and productivity at work. Furthermore, the availability of these supplements in a wide range of forms such as tablets, capsules, and powder is driving the market growth.

The increasing use of brain health supplements to improve mental health is also driving the market growth. In recent years, the stigma associated with mental health has decreased, and people are increasingly turning towards these supplements for better mental health. Furthermore, the increasing popularity of natural and organic supplements is also driving the market growth. Consumers are increasingly preferring natural supplements over chemical-based supplements due to their safety and effectiveness.

Furthermore, the increasing demand for brain health supplements among the geriatric population is one of the major drivers of the market. According to an article published by the U.S. National Center for Biotechnology Information, in April 2020, the geriatric population is more prone to cognitive decline due to low levels of physical activity and poor nutrition. Thus, the increasing demand for brain health supplements among the geriatric population is expected to fuel the growth of the market.

The cognitive health segment held the largest market share in 2020 and is expected to register the highest CAGR of 7.6% during the forecast period. Increasing awareness regarding the importance of cognitive health globally has been driving the demand for brain health supplements over the years. According to an article published by The World Counts, in August 2020, around 50 million people worldwide suffer from some form of dementia. Furthermore, macro-level factors such as rising disposable income among consumers and growing demand for functional food and beverages are driving the growth of the brain health supplements market.

The mental health segment is also anticipated to witness a substantial growth rate over the forecast period. Growing prevalence of mental health disorders and rising awareness regarding mental health globally are some of the key factors driving the demand for mental health supplements. According to an article published by World Health Organization, in January 2020, depression is the leading cause of disability worldwide. In addition, the increasing prevalence of stress and anxiety among individuals is another factor driving the growth of the mental health supplements market.

The supermarkets and hypermarkets segment dominated the market in 2022, with a share of over 44.5%. Supermarkets and hypermarkets offer a wide variety of brain health supplements and other products. These stores also provide convenience to customers, enabling them to purchase brain health supplements conveniently. Moreover, the availability of a large variety of products under one roof makes supermarkets and hypermarkets a preferred choice for purchasing brain health supplements.

The online segment is anticipated to expand at the highest CAGR of 13.2% during the forecast period. The rapid introduction of e-commerce platforms and the increasing awareness among consumers about the convenience and affordability of online platforms are the key factors driving the segment. Furthermore, e-commerce platforms offer a wide range of products at discounted prices and offer home delivery services, which are further driving the growth of the segment. In addition, the presence of various online stores, such as Amazon, Flipkart, and others, is further propelling the growth of the segment.

The brain health supplements market is segmented into vitamins and minerals, omega-3 fatty acids, probiotics, amino acids, and other ingredients.

The vitamins and minerals segment is estimated to account for the largest market share in 2022, due to the availability of an extensive range of vitamins and minerals in the market. The increasing consumption of vitamins and minerals as dietary supplements is propelling the market growth. The rising demand for healthy lifestyle and health awareness is also contributing to the segment’s growth.

The omega-3 fatty acids segment is expected to expand at the highest CAGR of 8.9% during the forecast period. The rising demand for omega-3 fatty acids as a dietary supplement is driving the market. Furthermore, the increasing awareness among consumers about the health benefits of omega-3 fatty acids, such as improved cognitive and cardiovascular health, is also contributing to the segment’s growth.

North America dominated the market and accounted for the largest revenue share of over 43.5% in 2022. The rising prevalence of neurological disorders and the growing awareness regarding the importance of preventive healthcare are the key factors driving the growth of the market in the region. For instance, according to the World Health Organization, in 2020, nearly 50 million people in the U.S. suffered from a diagnosable mental disorder. Additionally, the increasing demand for nutritional supplements among consumers is expected to further drive the market in this region.

Europe is expected to witness the second-fastest growth in the coming years. The increasing demand for brain health supplements among consumers, coupled with the rising investments in R&D activities, is expected to drive the market in this region. For instance, in 2021, U.K.-based Cambridge Brain Sciences launched a new brain health supplement, which combines a range of vitamins and minerals to improve cognitive performance.

In this part of the brain health supplements business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your brain health supplement business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a brain health supplement business comes from the sale of the supplements, subscriptions, and other services such as customized packages and counseling. Here you will find a list with a description of each of them and other possible sources of profit such as partnerships, sponsorships, and advertising.

Projecting Expenses
In this section, all the regular expenses related to keeping the brain health supplement business running will be described. The list of operating expenses includes inventory costs, wages, rent, marketing and advertising costs, utilities, insurance policies, and others.

Some of the key companies operating in the brain health supplements market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In April 2022, CogniVue launched its new brain health supplement, containing a unique combination of vitamins, minerals and herbs that support brain health and cognitive function.

– In May 2022, Doctor’s Best launched a new line of brain health supplements, containing a combination of vitamins, minerals, and herbs that support brain health and cognitive function.

– In July 2022, NOW Foods launched its new line of brain health supplements, containing a combination of vitamins, minerals, and herbs that support brain health and cognitive function.

Some of the prominent players in the brain health supplements market include:

– CogniVue
– Doctor’s Best
– NOW Foods
– Solgar
– Swanson Health Products
– Nature’s Bounty
– Herbalife
– Life Extension
– Natrol
– GNC

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global brain health supplements products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Memory Supplements
– Cognitive Performance Supplements
– Stress Management Supplements
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Nutraceuticals
– Botanicals
– Amino Acids

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Brain Health Supplement Market?
[A]: The global brain health supplement market is expected to witness a significant growth rate due to increasing awareness among consumers about the importance of mental health and the need to support brain health. The rising prevalence of lifestyle and neurological disorders, such as anxiety, depression, and Alzheimer’s, is also driving the demand for brain health supplements. Additionally, the increasing geriatric population and the growing interest in preventive healthcare are further contributing to the growth of the market.

[Q]: Who are the Key Players in the Brain Health Supplement Market?
[A]: Key players in the brain health supplement market include Nestlé S.A., Amway Corporation, Glanbia plc, Pfizer Inc., Cargill Incorporated, BASF SE, GNC Holdings Inc., NOW Health Group, Inc., DSM, and Herbalife International of America, Inc.

[Q]: What are the Factors Driving the Brain Health Supplement Market?
[A]: Factors driving the brain health supplement market include the rising prevalence of neurological disorders, the increasing geriatric population, the growing focus on preventive healthcare, and the growing awareness among consumers of the importance of mental health. Additionally, increasing investments in research and development activities, increasing demand for natural ingredients, and technological advancements in the production of brain health supplements are also contributing to the growth of the market.

[Q]: What Regions Offer the Largest Opportunity for Sales of Brain Health Supplements?
[A]: North America is expected to be the largest regional market for brain health supplements, followed by Europe. The growth in the North American market is primarily driven by the growing demand for preventive healthcare and the increasing prevalence of neurological disorders. Furthermore, the growing demand for natural ingredients in the production of brain health supplements is also contributing to the growth of the market in this region.