The global brown rice products market was valued at USD 48.7 billion in 2022 and is projected to expand at a CAGR of 4.2% from 2023 to 2030. Brown rice is a whole grain that is a natural source of many essential vitamins and minerals and is gaining traction as a nutritious food. It is a great source of fiber, vitamins, and minerals, including thiamin, niacin, vitamin B6, magnesium, phosphorus, and manganese. Furthermore, it is low in calories and fat and is a great alternative to white rice.

The rise in health consciousness and awareness among consumers is driving the demand for brown rice products. People are increasingly turning to healthy and natural food options, leading to a surge in the demand for brown rice products. Hence, key players are launching new and improved products to cater to the demand from health-conscious consumers. For instance, in April 2021, SunOpta launched Optimized Brown Rice, a new product made with organic and non-GMO brown rice. The product has been optimized to enhance the nutritional profile and sensory characteristics of brown rice.

The emergence of innovative products such as ready-to-cook and ready-to-eat products, as well as bakery and confectionery products, is expected to boost the growth of the market. For instance, in December 2020, Oshima Brown Rice launched a new product line of brown rice-based ready-to-cook meals. The product line includes a variety of healthy and delicious meals such as brown rice veggie bowls and brown rice burgers. Furthermore, the growing popularity of brown rice in gluten-free and vegan diets is expected to fuel the demand for these products in the coming years.

The increasing demand for organic brown rice products is one of the factors driving the growth of the market. Organic products are free from synthetic fertilizers, pesticides, and chemical additives, making them the preferred choice for health-conscious consumers. For instance, in December 2020, Nature’s Earthly Choice launched a new line of organic brown rice products. The product line includes traditional and ancient varieties of organic brown and wild rices that are certified organic and gluten-free.

The increasing demand for convenience foods is expected to drive the demand for brown rice products in the coming years. The growing demand for convenience foods has led to an increase in the production of ready-to-eat brown rice products. For instance, in December 2020, SunOpta launched a line of ready-to-eat brown rice products. The product line includes brown rice bowls, salads, and stir-fries, which are made from organic and non-GMO ingredients. This is expected to further propel the growth of the market.

The flour segment led the market and accounted for a share of around 25.8% in 2022. Brown rice flour is a gluten-free flour that is made by grinding brown rice into a powder. It is used as a substitute for wheat flour in baking and is becoming increasingly popular due to its high nutritional value. In addition, growing awareness regarding healthy eating and the health benefits associated with brown rice flour are increasing the demand for this product.

The cereal segment is expected to expand at the fastest CAGR of 8.3% over the forecast period. This growth is attributed to the rising demand for organic and natural food products and the increasing health consciousness among consumers. Brown rice cereals are becoming increasingly popular due to their high nutritional value and health benefits. According to an article published by The International Food Information Council Foundation, in June 2020, brown rice products are a good source of fiber, vitamins, and minerals. Furthermore, rising disposable incomes and growing trends for convenience foods are driving the demand for brown rice cereals.

The supermarkets and hypermarkets segment accounted for the major share in 2021, owing to the growing trend of purchasing products from supermarkets and hypermarkets due to their wide variety of products. In addition, large supermarkets and hypermarkets are increasingly offering brown rice products, as they are becoming more concerned with health and organic products. Furthermore, supermarkets & hypermarkets also provide a reasonable selection of brown rice products and assist customers in making rapid purchasing decisions for the required product.

The online segment is expected to witness the highest CAGR of 10.4% during the forecast period. The rising number of online stores and e-commerce portals offering various types of brown rice products have been driving the market growth. For instance, in 2021, Amazon launched a dedicated online store for brown rice products, offering various brands and products online. In addition, online stores provide convenience and flexibility to customers, enabling them to shop from the comfort of their homes and compare prices of products from different vendors.

The organic segment accounted for the largest revenue share of 45.3% in the year 2022. The increasing health consciousness among consumers, especially in developed regions, is a major factor driving the growth of the organic segment. Furthermore, the rising demand for organic products due to increased health awareness and safety benefits is propelling the market demand. In addition, the growth of organic brown rice products is attributed to the increasing health-consciousness of consumers, especially in developed regions such as North America and Europe.

The conventional segment is anticipated to expand at the highest CAGR of 8.3% over the forecast period. The increasing availability of conventional brown rice products due to the presence of numerous food processing companies is expected to drive the segment growth in the forecast period. In addition, the growing demand for convenience food and ready-to-eat meals is likely to propel the growth of the market. Furthermore, the increasing use of brown rice as an ingredient in various food products is expected to drive the growth of the segment.

Asia Pacific dominated the market and accounted for the largest revenue share of more than 43.2% in 2022. This growth can be attributed to the increasing demand for healthy food choices such as brown rice products. The rising awareness about the health benefits associated with brown rice products is also a key factor driving the growth of the market in this region. Moreover, the rising demand for convenience foods in countries such as India and China is also expected to further drive the growth of the market in the region.

North America is expected to witness the second-fastest growth in the coming years. An increasing number of health-conscious consumers in the region has led to a growing demand for brown rice products. Additionally, the growing awareness about the nutritional benefits associated with brown rice products is also expected to drive the growth of the market in the region. For instance, in June 2021, Walmart Inc. launched a range of brown rice products in the U.S. to meet the increasing demand for healthy and nutritious food products.

In this part of the brown rice products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your brown rice products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a brown rice products business comes from retail sales, either directly to consumers or in bulk to retailers, as well as any other related products and services. Additionally, you might also consider other sources of profit such as fundraising, the sale of merchandise, and corporate sponsorships.

Projecting Expenses
In this section, all the regular expenses related to keeping the brown rice products business running will be described. The list of operating expenses includes wages, packaging and shipping costs, maintenance and repairs, utilities, insurance policies, advertising, and others. Additionally, you will need to take into account the cost of the brown rice, as well as the cost of any other ingredients used in the products.

Some of the key companies operating in the brown rice products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Uncle Ben’s launched the Organic Brown Rice, a product specifically designed for health-conscious consumers.

– In August 2022, Lundberg Family Farms launched the Ancient Grains Brown Rice, a product containing a blend of ancient grains like quinoa, millet, and amaranth.

– In October 2022, SunRice launched the SunRice Brown Rice, a product that is sourced directly from farmers and is non-GMO.

Some of the prominent players in the brown rice products market include:

– Uncle Ben’s
– Lundberg Family Farms
– SunRice
– Lotus Foods
– Bob’s Red Mill
– TruRoots
– Mahatma
– Arrowhead Mills
– Rice Select
– Nature’s Earthly Choice

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global brown rice products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– White Rice
– Brown Rice
– Parboiled Rice
– Other

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Brown Rice Products Market?
[A]: Growing health consciousness among consumers, increasing preference for organic and natural food products, and rising disposable income are some of the factors driving the growth of the brown rice products market. Additionally, increasing awareness about the health benefits of brown rice, such as its low glycemic index, high fiber content, and low fat content, are leading to an increasing demand for brown rice products.

[Q]: Who are the Key Players in the Brown Rice Products Market?
[A]: Some of the key players in the brown rice products market are Ebro Foods, Kellogg’s, SunOpta, Lundberg, California Brown Rice, Ltd., and Lotus Foods.

[Q]: What are the Regional Opportunities for Brown Rice Products?
[A]: North America is expected to be a lucrative market for brown rice products during the forecast period. The region is expected to witness a significant increase in demand for brown rice products due to the increasing health consciousness among consumers and rising disposable income.

[Q]: What are the Different Types of Brown Rice Products?
[A]: The different types of brown rice products include instant brown rice, brown basmati rice, brown jasmine rice, brown long grain rice, and brown sushi rice.

[Q]: What are the Recent Developments in the Brown Rice Products Market?
[A]: Some of the recent developments in the brown rice products market include the introduction of new products, such as organic brown basmati rice and gluten-free brown rice products, and the growing demand for healthier and convenient food products.