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Carpet Cleaning Products Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global carpet cleaning products market size was valued at USD 7.3 billion in 2022 and is projected to expand at a CAGR of 4.2% from 2023 to 2030. The increasing demand for carpet cleaning products is mainly attributed to the rising trend of using carpets in households as well as commercial spaces. Carpets are a cost-effective and easy-to-install flooring material, which is why its demand is growing significantly. Furthermore, the enhanced performance of products available in the market, such as better cleaning and stain removal, is likely to drive the market during the forecast period.
The rising trend of using green and eco-friendly cleaning products is also propelling the market growth. Manufacturers are introducing green products to reduce their carbon footprint. For instance, in 2021, 3M launched Scotchgard Professional Carpet Cleaner, which is a green-certified product and is free of phosphates and dyes. The product is said to be an effective and safe cleaning solution for carpets as well as upholstery.
The rising health concerns due to the accumulation of harmful bacteria, dirt, and dust on carpets is another factor driving the demand for these products. To meet this demand, manufacturers are introducing innovative products, such as carpet cleaning machines, to make the cleaning process easier and more efficient. For instance, in November 2020, Hoover launched the Hoover Smartwash Automatic Carpet Cleaner, which is an easy-to-use and powerful machine that features a one-step cleaning system with auto-mix and auto-clean technology.
The increasing popularity of rental services, such as Airbnb and HomeAway, is also boosting the market growth as carpets are one of the most important elements in such services. Furthermore, the rising demand for carpets in office spaces is expected to drive the market in the coming years. The increasing trend of using carpets in workplaces is attributed to their ability to reduce noise and enhance the aesthetics of the workspace. Hence, market players are introducing new products to cater to the demand for carpets in commercial spaces. For instance, in March 2021, Dyson launched the Dyson V15 Detect Total Clean cordless vacuum cleaner for deep cleaning carpets.
Product Insights
The cleaning detergent segment led the market in 2019 and is projected to retain its dominance during the forecast period. The rising demand for carpet cleaning products is mainly attributed to increasing health awareness among consumers worldwide due to the rising prevalence of respiratory illnesses and allergies. According to an article published by the American Association of Pediatrics, in April 2020, carpet cleaning detergents can help reduce the presence of indoor allergens, such as dust mites and pet dander, which can trigger allergic reactions. Furthermore, the introduction of new products with advanced cleaning capabilities, such as stain and odor removal agents, is propelling the demand for carpet cleaning products.
The spot cleaner segment is projected to expand at the fastest CAGR of 6.4% from 2020 to 2027. Spot cleaners are used to remove stains from carpets and other upholstery fabrics, and their demand is increasing due to their easy application and portability. Furthermore, the growing demand for green cleaning products, such as vinegar and baking soda, is driving the sales of spot cleaners. Additionally, the launch of new products with natural ingredients is expected to remain a major factor driving the segment growth over the forecast period.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of the market in 2022. This can be attributed to the rising demand for convenience and the ability to purchase products quickly from these outlets. Supermarkets and hypermarkets provide a wide range of products and brands and enable customers to make quick purchasing decisions. Additionally, these outlets provide various promotional activities and discounts for customers, which further boost the sales of carpet cleaning products.
The online segment is anticipated to expand at the highest CAGR of 11.4% over the forecast period. The growing internet penetration and rising digital literacy among consumers are driving the growth of online sales of carpet cleaning products. In addition, the availability of various online discount coupons and promotional offers further drives the demand for these products. Furthermore, the launch of various e-commerce websites and apps such as Amazon, Walmart, and Target has increased the availability of these products to consumers.
Type Insights
The household segment accounted for the largest market share of 67.7% in the year 2022. The increasing number of households in developing countries such as India and China is a key factor driving the growth of the household segment in the carpet cleaning products market. The rising disposable income of the middle-class population in emerging economies has also resulted in an increased demand for cleaning products. Furthermore, the emergence of new and innovative products such as dry foam cleaners is further boosting the demand for carpet cleaning products in the household segment.
The commercial segment is estimated to expand at the highest CAGR of 9.5% over the forecast period. The rising trend of carpet cleaning in commercial spaces such as hospitals, offices, educational institutions, and hotels is propelling the demand for carpet cleaning products in the commercial segment. The growing awareness regarding hygiene standards and regulations in commercial places is also driving the growth of the segment. Additionally, the increasing number of new construction projects is further boosting the demand for carpet cleaning products in the commercial segment.
Regional Insights
The Asia Pacific region is the largest consumer for carpet cleaning products and is expected to witness strong growth in the coming years. This growth is attributed to the growing awareness among consumer regarding health and hygiene, favorable government initiatives, and increasing disposable income. For instance, in 2020, the Indian government announced a ‘Clean India’ campaign to promote public awareness of hygiene, cleanliness, and health. Moreover, the presence of prominent players, such as 3M, Diversey, and Ecolab, is also expected to drive the growth of the market in the region.
North America is expected to witness the highest growth in the coming years due to the rising adoption of environmental-friendly products, especially in the U.S. and Canada. Moreover, the presence of several prominent players, such as Procter & Gamble and Clorox, is also expected to drive the market growth in the region. For instance, in 2021, Clorox launched a new range of eco-friendly carpet cleaners in the U.S. and Canada.
Financial Projections
In this part of the carpet cleaning products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your carpet cleaning products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a carpet cleaning products business comes from the sale of the products, as well as revenue from services such as installation, maintenance and repairs, and training. Here you will find a list with a description of each of them and other possible sources of profit such as consulting, product warranty, and subscription services.
Projecting Expenses
In this section, all the regular expenses related to keeping the carpet cleaning products business running will be described. The list of operating expenses includes rent, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the carpet cleaning products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Hoover launched the Spotless Portable Carpet Cleaner, a powerful and lightweight product designed to clean carpets, upholstery, and car interiors.
– In August 2022, Bissell launched the SpotBot Pet Deep Cleaner, a powerful and lightweight product designed to remove tough pet stains from carpets.
– In October 2022, Bona launched the Hardwood Floor Cleaner, a powerful and easy-to-use product designed to clean hardwood floors.
Some of the prominent players in the carpet cleaning products market include:
– Bissell Inc.
– Hoover
– SharkNinja Operating LLC
– Bona
– 3M Company
– Karcher
– Eureka
– Rug Doctor
– Procter & Gamble
– The Clorox Company
Global Carpet Cleaning Products Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global carpet cleaning products market based on product, application, distribution channel, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Carpet Cleaners
– Carpet Stain Removers
– Carpet Deodorizers
– Carpet Fresheners
2. Application Outlook (Revenue, USD Million, 2017 – 2030)
– Residential
– Commercial
3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Major Drivers of the Carpet Cleaning Products Market?
[A]: Rising consumer awareness regarding the importance of hygiene and cleanliness is expected to drive the market for carpet cleaning products. Increasing preference for carpets over hard flooring due to its comfort and aesthetic appeal is also expected to drive the market. Furthermore, the increasing demand for green and eco-friendly cleaning products is expected to have a positive impact on the market.
[Q]: What are the Key Players in the Carpet Cleaning Products Market?
[A]: Key players in the global carpet cleaning products market include 3M, Diversey, Procter & Gamble, Godrej, S. C. Johnson & Son, Church & Dwight, Henkel, Spotless Carpet Care, The Andersons, Ecolab, and NCH.
[Q]: What are the Potential Opportunities for Carpet Cleaning Products?
[A]: Growing demand for carpet cleaning services, particularly in emerging markets such as China, India, and Brazil, is expected to provide potential opportunities for the market. Furthermore, increasing demand for eco-friendly products and innovative product launches, such as dry cleaning products, are expected to create potential opportunities for the global carpet cleaning products market.
[Q]: What are the Major Challenges Facing the Carpet Cleaning Products Market?
[A]: Major challenges faced by the carpet cleaning products market include stringent environmental regulations, which increase the cost of production. In addition, the availability of counterfeit products and the high cost of sophisticated carpet cleaning products are also expected to hamper market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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