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Carpet & Rug Shampoo Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global carpet & rug shampoo products market was valued at USD 5.2 billion in 2022 and is projected to expand at a CAGR of 6.5% from 2023 to 2030. The growing demand for reliable and effective cleaning products is driving the growth of the market. Increasing population, growing disposable incomes, and changing lifestyles are also contributing to the market growth.
The growing demand for eco-friendly carpet and rug cleaning products is expected to create lucrative opportunities for market participants. For instance, in April 2021, Procter & Gamble introduced the first-ever Green Seal certified carpet cleaning solution, which is safe for people, pets, and the planet. The product is free from phosphates, chlorine bleach, dyes, and other harmful chemicals, making it more environment-friendly. Furthermore, the growing trend of online retailing is expected to drive the market growth. The increasing use of the internet and availability of a wide range of products on e-commerce websites is boosting the sales of carpet cleaning products.
The growing demand for carpet cleaning products from emerging economies such as India, China, and South Korea is expected to drive the market growth. For instance, in January 2021, India-based Godrej Consumer Products Ltd. (GCPL) launched a new range of carpet cleaning products, Godrej Carpet Cleaner. The product is designed to provide deep cleaning of carpets and rugs and is available in two variants, Godrej Carpet Cleaner – Bright & Shine and Godrej Carpet Cleaner – Stain & Odor.
Furthermore, the increasing demand for carpet and rug shampoo products from hospitality and commercial sectors is expected to drive the market growth. The growing demand for carpet and rug shampoo products from these sectors can be attributed to their ability to remove dirt, dust, and allergens from carpets and rugs. The product is also used for the prevention of dust mite infestations, which is boosting the demand for carpet and rug shampoo products from the commercial sector.
The growing trend of premiumization, with an increased impact of clean-label ingredients, is expected to drive the market growth. For instance, in December 2021, Procter & Gamble launched a new premium carpet cleaning solution, which is formulated using natural ingredients and is free from phosphates, chlorine bleach, dyes, and other harmful chemicals. This product is expected to expand the scope of the market in the coming years.
Product Insights
The spot and stain remover segment is expected to maintain its dominance during the forecast period. Spot and stain removers are used to remove specific dirt and stains from carpets and rugs. Increasing awareness regarding carpet and rug cleaning products is expected to drive the spot and stain remover segment. Additionally, the development of new products such as spot removers with additional anti-bacterial properties is expected to create a positive outlook for the segment.
The foam cleaners segment is expected to expand at the fastest CAGR of 6.2% during the forecast period. Foam cleaners are used to clean and deodorize carpets and rugs. The increasing popularity of foam cleaners as they are non-toxic and easy to use are expected to drive the segment. Furthermore, the growing demand for eco-friendly cleaning products is expected to increase the demand for foam cleaners.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the largest share of the market in 2022. The rising popularity of supermarkets and hypermarkets among consumers is primarily driving the growth of this segment. Supermarkets and hypermarkets offer a wide variety of products, along with convenience and discounts, which attract customers. Additionally, in-store promotions, discounts, and loyalty programs offered by supermarkets and hypermarkets are expected to further drive the segment’s growth over the forecast period.
The online segment is anticipated to expand at the highest CAGR of 13.9% over the forecast period. The growing popularity of e-commerce platforms has increased the sales of carpet & rug shampoo products. Companies are increasingly focusing on selling their products online, as well as launching online portals, which is expected to drive the growth of this segment. For instance, in October 2020, The Home Depot launched an online store, offering a wide range of carpet & rug shampoo products.
Type Insights
The powder segment accounted for the largest revenue share of 57.3% in the year 2022. The growing demand for powdered carpet and rug shampoo is due to its ease of use and availability in various colors, fragrances, and sizes as compared to liquid shampoo. Furthermore, powdered carpet and rug shampoo is cost-effective and is suitable for cleaning large areas. Companies such as 3M Co. and The Clorox Company have been able to maintain the leadership position in the market by providing a wide range of products that meet customer requirements.
The liquid segment is anticipated to expand at the highest CAGR of 8.9% over the forecast period. Increasing awareness about the environmental impact of liquid carpet and rug shampoo has led to an increased demand for the product. Moreover, the development of innovative liquid carpet and rug shampoo by key players such as Procter & Gamble and Arm & Hammer is expected to further boost the market in the forecasted period. Companies are using active ingredients such as baking soda and stain-fighting enzymes to formulate liquid carpet and rug shampoo that can effectively remove dirt and stains from carpets and rugs.
Regional Insights
Europe accounted for the largest market share of over 36.5% in 2022. Increasing demand for carpet and rug shampoo products has been observed in the region due to the rising awareness about hygiene and health benefits associated with the use of such products. Furthermore, the presence of major players such as Procter & Gamble and Henkel is also contributing to the growth of the market in Europe.
The Asia Pacific is expected to witness the fastest growth in the coming years. This growth is primarily attributed to the increasing disposable incomes in the region, which has enabled consumers to purchase premium products. Moreover, the increasing demand for eco-friendly products is also expected to drive the market in the region. For instance, in August 2021, Unilever launched an eco-friendly carpet shampoo in the Asia Pacific region.
Financial Projections
In this section of the Carpet & Rug Shampoo Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Carpet & Rug Shampoo Products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a Carpet & Rug Shampoo Products business comes from the sale of its products. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, distribution, wholesales, and retail.
Projecting Expenses
In this section, all the regular expenses related to keeping the Carpet & Rug Shampoo Products business running will be described. The list of operating expenses includes raw materials, wages, utilities, advertising, packaging, and shipping costs. Additionally, other expenses such as rent, insurance, and taxes should also be taken into consideration.
Key companies & market share insights
Some of the key companies operating in the carpet & rug shampoo market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, The Clorox Company launched their new line of carpet and rug shampoo, which is designed to tackle tough stains and odors.
– In August 2022, Bissell launched their new line of pet-friendly carpet and rug shampoo, which is designed to be gentle on carpets and rugs while still being effective.
– In October 2022, Hoover launched their new line of carpet and rug shampoo, which is designed to be gentle on carpets and rugs while still being effective.
Some of the prominent players in the carpet & rug shampoo market include:
– The Clorox Company
– Bissell
– Hoover
– Procter & Gamble Co.
– Reckitt Benckiser
– SC Johnson & Son
– Church & Dwight Co., Inc.
– Henkel AG & Co. KGAA
– Unilever
– WD-40 Company
Global Carpet & Rug Shampoo Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global carpet & rug shampoo products market based on product type, distribution channel, application, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Wet Carpet Cleaners
– Dry Carpet Cleaners
– Carpet Shampoo & Detergent
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Application Outlook (Revenue, USD Million, 2017 – 2030)
– Residential
– Commercial
– Industrial
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Global Carpet & Rug Shampoo Products Market?
[A]: The global carpet & rug shampoo products market is driven by factors such as the increasing demand for eco-friendly and organic carpet and rug cleaning solutions, growing awareness about the health benefits associated with the use of these products, and the need for efficient and cost-effective cleaning solutions.
[Q]: Who are the Major Players in the Global Carpet & Rug Shampoo Products Market?
[A]: Major players in the global carpet & rug shampoo products market include Clorox, Ecolab, Hoover, The Procter & Gamble Company, SC Johnson, and 3M Company.
[Q]: What are the Opportunities in the Global Carpet & Rug Shampoo Products Market?
[A]: There are several opportunities in the global carpet & rug shampoo products market, such as the development of advanced and innovative products that are able to clean without the use of harsh chemicals, as well as utilizing innovative packaging to differentiate from other products in the market.
[Q]: What are the Challenges Faced by the Global Carpet & Rug Shampoo Products Market?
[A]: The global carpet & rug shampoo products market faces several challenges, such as the presence of high-priced products, a lack of visibility for new players in the market, and the presence of counterfeit products.
[Q]: Which Regions Offer the Highest Potential for Growth in the Global Carpet & Rug Shampoo Products Market?
[A]: The regions with the highest potential for growth in the global carpet & rug shampoo products market are North America and Europe, due to their large population base and high demand for eco-friendly cleaning solutions.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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