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Cat Litter Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global cat litter products market size was valued at USD 4.4 billion in 2022 and is projected to expand at a CAGR of 5.8% from 2023 to 2030. Rising pet adoption and increasing awareness of pet health and hygiene are the major factors driving the market. Furthermore, increasing disposable income and the growing trend of pet humanization are projected to increase the demand for cat litter products over the forecast period.
Various manufacturers are introducing innovative products and promotional strategies to gain a competitive edge over their competitors. For instance, in October 2021, Purina launched a new line of cat litter products, Tidy Cats LightWeight, which is twice as light as the traditional cat litter. This product is designed to provide the same level of odor control and clumping power as the traditional cat litter. Furthermore, manufacturers are introducing new variants and flavors to cater to the changing preferences of consumers. In November 2021, World’s Best Cat Litter launched a new variant of cat litter, World’s Best Cat Litter, which is made with corn and plant-based ingredients.
In addition, the growth of the online retail segment is expected to drive the market. Online retailing of these products offers convenience to the consumers, which is expected to drive the demand for cat litter products over the forecast period. Furthermore, the availability of various offers and discounts from online retailers is expected to further boost the demand for these products.
Moreover, the introduction of biodegradable cat litter products is expected to provide tremendous growth opportunities for the market in the coming years. The biodegradable cat litter is made from natural and organic ingredients, which makes it safer for both cats and owners. For instance, in February 2021, World’s Best Cat Litter launched a new biodegradable cat litter, World’s Best Cat Litter Biodegradable, which is made from all-natural, corn-based ingredients. Furthermore, this product is designed to provide superior clumping and odor control without the use of synthetic chemicals.
Product Insights
The clay-based cat litters segment held a significant share of the global market in 2022. The clay-based cat litters are traditional and widely used cat litters due to their better odor control as compared to other alternatives. According to an article published by The Balance, in March 2020, clay-based cat litters are available in clumping, non-clumping and scented varieties. Furthermore, growing awareness about pet health, especially among cat owners, is driving the demand for cat litters, thereby aiding the market growth.
The biodegradable cat litters segment is projected to register the fastest CAGR over the forecast period. Biodegradable cat litters are made up of natural materials such as wheat, corn and wood, which are non-toxic, safe, and environment-friendly. According to a survey conducted by the American Pet Products Association, in 2019, around 30% of pet owners said they prefer environment-friendly and sustainable pet products. Moreover, rising trend of adoption of biodegradable cat litters among pet owners is anticipated to drive the segment growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment is anticipated to account for the largest share of the overall market in 2022. Supermarkets and hypermarkets provide a wide range of products, including pet food, pet accessories, and pet supplies, under one roof. This enables pet owners to purchase various pet-related items in a single visit. Moreover, supermarkets and hypermarkets offer a wide range of discounts and promotional activities, which are attracting pet owners to shop from these establishments.
The online segment is anticipated to expand at the highest CAGR of 12.2% over the forecast period. The rising trend of online shopping has resulted in the growth of the online distribution channel for pet products, such as cat litter products. The development of pet product e-commerce websites and pet product-specific apps has facilitated pet owners to purchase pet products. For instance, in January 2021, Petco launched an online subscription service for its pet supplies. The service offers customers the convenience of auto-shipping pet supplies on a regular basis.
Type Insights
The non-clumping litter segment held the largest market share in 2020. Non-clumping litter is usually made of natural materials such as clay, corn, wheat, and pine. It is cheaper than clumping litter, which is the main factor driving its market share. Non-clumping litter is preferred by pet owners as it is easy to use and does not have any strong odors. This type of litter does not clump like traditional clay litter, which makes it easier to use and dispose of.
Clumping litter is anticipated to register the highest CAGR of 4.7% during the forecast period. Clumping litter is made from clay and forms a clump when wet. This type of litter is much more absorbent than non-clumping litter and is preferred by pet owners due to its odor control and easy cleaning. Furthermore, clumping litters are available in a variety of scents and textures, making them more attractive to pet owners. Also, the increasing awareness about pet health is likely to fuel the demand for clumping litter.
Regional Insights
North America accounted for the largest revenue share of the market in 2022. The presence of a large number of pet owners in the region is the prime factor driving the growth of the market. For instance, according to the American Pet Products Association, spending on cats in the U.S. increased to US$ 20.3 billion in 2021 from US$ 19.3 billion in 2020. Moreover, innovation in the cat litter products is expected to drive the market growth in the region. For instance, in April 2021, CatGenie launched its new range of natural, biodegradable cat litter products in the U.S.
Europe is expected to witness the second-fastest growth in the coming years. The rising demand for pet food and the increasing number of pet owners in the region is expected to drive the growth of the market. For instance, according to the European Pet Food Industry Federation, the number of pet owners in Europe increased to more than 200 million in 2021. Moreover, the growing prevalence of pet-friendly hotels and rising demand for pet-friendly apartments and houses are expected to increase the demand for cat litter products in the region.
Financial Projections
In this part of the cat litter products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your cat litter products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main sources of revenue for a cat litter products business come from the sale of cat litter products, such as clumping, non-clumping, and biodegradable litter. Other potential sources of income include affiliate programs, advertising, and sponsorships.
Projecting Expenses
In this section, all the regular expenses related to keeping the cat litter products business running will be described. The list of operating expenses includes the cost of acquiring and storing the cat litter, shipping costs, marketing and advertising costs, packaging costs, wages, and other related costs.
Key companies & market share insights
Some of the key companies operating in the cat litter products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In August 2022, Purina launched new cat litter product line, Tidy Cats LightWeight, which offers the same performance of traditional clumping litter, but with 50% less weight.
– In October 2022, World’s Best Cat Litter launched a new line of litter made from recycled newspaper and wood.
– In June 2022, Fresh Step launched a new line of litter made from natural plant fibers.
Some of the prominent players in the cat litter products market include:
– Mars, Inc.
– Nestle Purina PetCare Company
– World’s Best Cat Litter
– Tidy Cats
– Fresh Step
– Cat’s Pride
– Arm & Hammer
– Precious Cat, Inc.
– Dr. Elsey’s
– Petmate
Global Cat Litter Products Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global cat litter products market based on product type, distribution channel, type, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Clumping Litter
– Non-Clumping Litter
– Scoopable Litter
– Crystal Litter
– Natural Litter
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation in Cat Litter Products?
[A]: Product innovation is a key factor driving the growth of the global cat litter products market. Manufacturers are introducing new products with advanced features and technologies such as biodegradable, flushable, and dust-free cat litter products. Additionally, manufacturers are focusing on introducing innovative packaging solutions and offering product customization to cater to the needs of consumers.
[Q]: Who are the Key Players in the Cat Litter Products Market?
[A]: Key players in the global cat litter products market include The Clorox Company, Mars Inc., Nestlé Purina PetCare Company, World’s Best Cat Litter, Petmate, PetSafe, PetMate, and Tidy Cats.
[Q]: Which Region Offers the Largest Opportunity for Sales of Cat Litter Products?
[A]: North America is expected to be the largest contributor to the global cat litter products market during the forecast period, due to the increasing demand for innovative and convenient products, such as flushable and biodegradable cat litter products.
[Q]: What are the factors driving the cat litter products market?
[A]: The key factors driving the market include the growing pet adoption rate, the increasing demand for convenience and hygiene, the growing demand for natural cat litter products, and the increasing awareness about pet health and hygiene. Additionally, the increasing disposable income of consumers and the growing demand for eco-friendly cat litter products are also driving the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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