The global cocktail mixers market size was estimated at USD 4.8 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2030. The growth of the market can be attributed to the increasing demand for cocktails and mixed drinks, mainly among the younger population. Furthermore, the rise in the number of bars, pubs, and restaurants, coupled with the surge in popularity of craft cocktails, is expected to drive the demand for cocktail mixers.

The growing popularity of ready-to-drink (RTD) cocktails is one of the major factors contributing to the growth of the market. RTD cocktails are pre-mixed and pre-bottled alcoholic beverages that are ready to drink. These products are gaining popularity among consumers due to their convenience, as they can be consumed without the need for further mixing. Companies such as Diageo, Pernod Ricard, and Bacardi have introduced a number of RTD cocktails in recent years.

Furthermore, the increasing demand for premium products has prompted manufacturers to introduce premium cocktail mixers. These premium mixers are made from natural ingredients such as herbs, spices, and fruits. For instance, in April 2021, Pernod Ricard launched its premium range of RTD cocktails under the brand name ‘The Glenlivet Drinks by the Dram’. The company is offering a range of premium mixers, such as ginger beer, tonic water, and ginger ale, in the market.

In addition, the increasing popularity of craft cocktails among millennials is expected to drive the demand for cocktail mixers. Craft cocktails are made up of a variety of fresh ingredients and are customized according to the preferences of the consumers. The trend of craft cocktails is gaining traction due to the rise in the number of craft cocktail bars and restaurants. Furthermore, the increasing number of cocktail-focused events and festivals is also driving the growth of the market.

The increasing demand for cocktail mixers in the foodservice industry is further expected to support the market growth over the forecast period. The growing number of bars and restaurants is boosting the demand for cocktail mixers. Furthermore, the introduction of new flavors and ingredients in cocktails is expected to drive the demand for these products.

The syrups and cordials segment held the largest market share in 2019. The segment is mainly driven by their widespread application in various cocktails, mocktails, and other drinks. The demand for syrups and cordials is also driven by the increasing popularity of ready-to-drink cocktails. According to an article published by The Spirits Business, in January 2020, the global market for ready-to-drink (RTD) cocktails was worth $3.2 billion in 2019 and is projected to reach $5 billion by 2025. Furthermore, the increasing demand for vegan and non-alcoholic cocktail mixers is creating lucrative opportunities for non-alcoholic syrup and cordial manufacturers.

The ingredients segment is expected to register the highest CAGR of 8.2% over the forecast period. This segment is expected to witness the highest growth, owing to the increasing popularity of zero-calorie and sugar-free ingredients for cocktail mixers. According to an article published by Food Dive, in January 2020, the global demand for low-sugar and zero-calorie beverages is increasing at a rapid pace, as consumers are increasingly becoming health conscious and are looking for healthier options. This factor is expected to drive the demand for ingredients-based cocktail mixers over the forecast period.

The supermarkets and hypermarkets segment accounted for the largest market share of over 49.67% in 2022. This growth is mainly attributed to the increasing preference of consumers towards supermarkets and hypermarkets as a primary source to purchase cocktail mixers. Moreover, the availability of a wide variety of products and competitive pricing are also contributing to the growth of the segment.

The online segment is projected to register the highest CAGR of 13.5% over the forecast period. The increasing penetration of the internet and rising number of smartphone users are contributing to the growth of the segment. Furthermore, the presence of various online retail platforms such as Amazon, Flipkart, and eBay offers convenience to customers to purchase these products from the comfort of their homes. Moreover, online retailers are offering attractive discounts and offers on these products, which is further driving their growth.

The ready-to-drink mixers segment accounted for the largest revenue share of 45.7% in 2022. The increasing consumer preference for convenience, along with the growing number of bars, pubs, and clubs, is driving the demand for ready-to-drink mixers. The increasing number of bars, pubs, and clubs in developing countries such as India and China is expected to drive the growth of this segment. For instance, according to the China Cuisine Association, the number of Chinese bars, pubs, and clubs increased from 2,876 in 2018 to 3,010 in 2019.

The powdered mixers segment is expected to expand at the highest CAGR of 10.4% over the forecast period. The increasing demand for powdered mixers among millennials and Gen Z consumers is a key factor driving the growth of this segment. Furthermore, the increasing number of premium mixers due to the growing demand from the health-conscious population is expected to drive the segment’s growth during the forecast period. For instance, in October 2018, Fee Brothers, a U.S.-based manufacturer of cocktail mixers and bartending products, launched a new line of non-alcoholic, low-calorie cocktail mixers.

North America is expected to dominate the market and account for the largest revenue share of over 33.0% in 2022. The increasing demand for craft cocktails, premium and super-premium mixers in the region is expected to remain a key factor driving the market growth. Moreover, the presence of leading players such as Fentimans, Fever-Tree, and Diageo is further expected to drive the market growth in the region. For instance, in April 2021, Fentimans launched its new range of premium cocktail mixers in the U.S.

Asia Pacific is expected to witness the fastest growth in the coming years. The surge in demand for alcoholic beverages and the growing preference for craft cocktails among consumers in the region is expected to drive the growth of the market. Moreover, the presence of several local players, such as Cocktails & Dreams, is further expected to bolster the growth of the market. For instance, in June 2021, Cocktails & Dreams launched its new range of cocktail mixers in India.

In this part of the Cocktail Mixers Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Cocktail Mixers Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Cocktail Mixers Products business comes from the sales of the products. This includes sales from retail outlets, online stores, and other distribution channels. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the Cocktail Mixers Products business running will be described. The list of operating expenses includes raw materials, production costs, packaging, shipping costs, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the cocktail mixers market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Nestlé acquired the assets of Alma Mixers, a Texas-based company producing flavored cocktail mixers.

– In August 2022, The Coca-Cola Company launched the Coca-Cola Tropical Mango mixer, a new flavor of mixer designed to give a tropical twist to classic cocktails.

– In September 2022, Fever-Tree launched the ‘Fever-Tree Selection’ range of mixers, featuring five new mixers including Smoky Ginger Ale and Citrus Thyme Tonic.

Some of the prominent players in the cocktail mixers market include:

– The Coca-Cola Company
– Nestlé
– Fever-Tree
– Fentimans
– Schweppes
– Dr. Pepper Snapple Group
– Canada Dry
– Ocean Spray Cranberries, Inc.
– Welch’s
– Q Drinks

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global cocktail mixers market based on product, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Non-alcoholic
– Alcoholic

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Specialty Stores
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Cocktail Mixers Market?
[A]: Rising demand for convenience in consuming alcoholic beverages, increasing number of bars and pubs, growing demand for premium and flavoured alcoholic beverages, and rising disposable incomes are some of the key drivers of the cocktail mixers market.

[Q]: What are the Opportunities for Cocktail Mixers Producers?
[A]: The emergence of online retail channels has provided an opportunity for producers to expand their reach to new customers. The growing demand for premium and flavoured alcoholic beverages is expected to open up new opportunities for producers of cocktail mixers.

[Q]: Who are the Key Players in the Cocktail Mixers Market?
[A]: The key players in the cocktail mixers market are PepsiCo, Inc., The Coca-Cola Company, Dr. Pepper Snapple Group, Inc., Diageo plc, and Constellation Brands, Inc.

[Q]: Which Region Offers the Largest Opportunity for Sales of Cocktail Mixers?
[A]: North America is projected to dominate the cocktail mixers market with a share of more than 40%, followed by Europe and Asia-Pacific. The US is expected to be the largest revenue generator in the region due to the increased consumption of alcoholic beverages.

[Q]: What are the factors restraining the cocktail mixers market?
[A]: The availability of low-cost substitutes such as homemade cocktails is expected to restrain the market growth over the forecast period. In addition, the stringent laws and regulations related to the sale and consumption of alcoholic beverages could also hamper market growth.