The global cold brew coffee products market is projected to expand at a CAGR of 6.2% from 2023 to 2030. Cold brew coffee is gaining popularity due to its smooth taste and rich flavor. It has become a preferred beverage among consumers who are looking for an alternative to traditional hot coffee. Additionally, the increasing health consciousness among consumers has led to an increased demand for cold brew coffee. The market is being driven by various factors such as the introduction of innovative flavors, the increasing focus on convenience, and the growing number of specialty coffee shops.

Furthermore, the increasing availability of ready-to-drink cold brew coffee is expected to drive the market growth. For instance, in March 2023, Starbucks launched a new line of bottled cold brew coffees in the United States. The product line includes flavors such as Classic, Vanilla, and Caramel, and is available in single-serve bottles and multi-serve bottles.

The rising trend of premiumization among consumers is expected to drive the demand for high-end cold brew coffee products. Companies are launching luxury products to cater to this demand. For instance, in December 2022, Illycaffe launched a new line of cold brew coffees which are made with 100% Arabica beans and are available in three flavor variations: Classic, Espresso and Vanilla. Furthermore, companies are also focusing on introducing new flavors to attract more customers. For instance, in January 2023, Oddly Correct introduced a new flavor – Guava & Rosemary.

The increasing number of cafes and restaurants is further boosting the market growth. The growing number of specialty coffee shops is providing a platform for companies to introduce and promote their cold brew coffee products. Furthermore, the rising trend of café-hopping is further driving the market growth. The growing number of cafes around the world is providing a platform for companies to introduce and promote their cold brew coffee products.

The increasing demand for convenience is driving the demand for ready-to-drink cold brew coffee products. Companies are offering a wide range of ready-to-drink cold brew coffee products in different packaging formats such as cans, bottles, and cartons. Furthermore, the introduction of small-sized cans and bottles is providing customers with an option to enjoy their favorite beverage on the go. In addition, the increasing number of promotional activities by companies is further boosting the demand for cold brew coffee products.

The concentrate segment accounted for the largest market share in 2022. The growing popularity of cold brew coffee and the increasing demand for ready-to-drink cold brew coffee concentrates are some of the key factors driving the growth of the market. According to an article published by Cold Brew Avenue in June 2020, the cold brew coffee concentrate market is expected to grow at a CAGR of 22.2% from 2021 to 2027. In addition, the increasing demand for cold brew coffee from consumers who prefer to make their own cold brew coffee at home is another factor driving the growth of the market.

The ready-to-drink segment is expected to witness the fastest growth rate over the forecast period. The increasing consumer preference for convenience and the rising demand for ready-to-drink cold brew coffee are some of the key factors driving the growth of the segment. Furthermore, the increasing availability of these products in retail stores and supermarkets is another factor driving the growth of the market. According to an article published by the National Coffee Association, in June 2020, ready-to-drink cold brew coffee is the fastest growing coffee beverage segment in the U.S.

The supermarkets and hypermarkets segment captured the major share of over 45.3% in 2022. Cold brew coffee products are available in various forms such as ready-to-drink and concentrates. Supermarkets and hypermarkets provide a wide range of packaging options that attract consumers to purchase cold brew coffee products. In addition, consumers also get discounts on purchasing a large quantity of cold brew coffee products from supermarkets and hypermarkets.

The online segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. E-commerce websites provide huge discounts and free delivery offers to attract customers, which is driving the online segment. In addition, online platforms provide information regarding health benefits of consuming cold brew coffee products and provide additional information regarding the product in terms of ingredients and nutritional values. This is encouraging consumers to purchase cold brew coffee products from online stores. Furthermore, the availability of single-serve packets of cold brew coffee products is driving the demand for the product from the online segment.

The concentrate segment accounted for the largest revenue share of 42.2% in the year 2022. The emergence of cold brew concentrates has made the product more accessible to people, thus increasing its demand. In addition, the convenience of making cold brew coffee at home is a major factor driving the growth of the concentrate segment. Companies such as Starbucks, Califia Farms, and Chameleon Cold-Brew are launching cold brew concentrates to cater to the high demand. For instance, in April 2021, Chameleon Cold-Brew introduced a line of cold brew concentrates made with organic, fair-trade coffee beans.

The ready-to-drink segment is anticipated to expand at the highest CAGR of 13.1% over the forecast period. The rising disposable income of people and the increasing availability of ready-to-drink cold brew coffee products in the retail and online stores have resulted in the expansion of the segment. For instance, in March 2021, Starbucks announced the launch of its new ready-to-drink cold brew coffee in the U.S. with the flavors of Vanilla and Caramel. These products are enriched with nitrogen, which makes them smooth and creamy.

North America dominated the market and accounted for the largest revenue share of over 52.2% in 2021. This is attributed to the increasing demand for cold brew coffee and growing awareness about its health benefits, such as improved digestion and hydration. Additionally, the emergence of several cold brew coffee manufacturers, such as Starbucks and Dunkin’ Donuts, has further amplified the demand for cold brew coffee in the region.

The Asia Pacific region is expected to witness the fastest growth in the coming years. The region is home to a large population and growing disposable income, which is expected to drive the market growth. Moreover, an increasing number of coffee and beverage chains, such as Starbucks and Costa Coffee, is further expected to propel the market growth in the region. For instance, in March 2021, Starbucks launched new cold brew coffee flavors in Australia and New Zealand.

In this part of the cold brew coffee products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your cold brew coffee products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a cold brew coffee products business comes from the sale of the products in retail stores, online, and through distribution channels. Other potential sources of revenue include wholesale orders from coffee shops and restaurants, catering services, and subscriptions for home delivery.

Projecting Expenses
In this section, all the regular expenses related to keeping the cold brew coffee products business running will be described. The list of operating expenses includes customer service and delivery, packaging materials, advertising and marketing, wages, research and development, utilities, insurance policies, and others.

Some of the key companies operating in the cold brew coffee market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In October 2022, Starbucks launched a new line of cold brew coffee drinks, including nitro cold brew coffee, vanilla sweet cream cold brew coffee, and dark cocoa nitro cold brew coffee.

– In September 2022, Dunkin’ Donuts launched its first bottled cold brew coffee.

– In May 2022, La Colombe launched a new line of ready-to-drink cold brew coffee in a variety of flavors.

Some of the prominent players in the cold brew coffee market include:

– Starbucks Corporation
– Dunkin’ Donuts
– La Colombe Coffee Roasters
– Califia Farms LLC
– Chameleon Cold-Brew
– Peet’s Coffee & Tea
– High Brew Coffee
– Stumptown Coffee Roasters
– Intelligentsia Coffee
– Death Wish Coffee Company

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global cold brew coffee products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Ready-to-Drink
– Concentrates
– Grounds
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Cold Brew Coffee Product Innovation?
[A]: Cold brew coffee has been growing in popularity due to its smooth taste and lower acidity compared to other methods of coffee preparation. This has led to a surge in product innovation, with manufacturers introducing a variety of flavors and formats, such as ready-to-drink cold brew coffee and concentrate. Furthermore, manufacturers are also introducing products with additional functionalities such as added health benefits and natural ingredients.

[Q]: Who are the Key Players in the Cold Brew Coffee Market?
[A]: Some of the key players in the cold brew coffee market include Starbucks Corporation, The J.M Smucker Company, Stumptown Coffee Roasters, Califia Farms, High Brew Coffee, and La Colombe.

[Q]: Which Region Offers the Largest Opportunity for Sales of Cold Brew Coffee?
[A]: North America is estimated to account for the largest share of the cold brew coffee market due to the high consumption of coffee in the region.

[Q]: What are the factors driving the cold brew coffee market?
[A]: The factors driving the cold brew coffee market include the growing demand for convenience, rising health consciousness among consumers, increasing disposable incomes, and growing popularity of cold brew coffee.