The global cold plunge tub products market was valued at USD 2.7 billion in 2022 and is expected to reach a value of USD 4.2 billion by 2030, recording a CAGR of 6.3% over the forecast period (2023 to 2030). A cold plunge tub is a deep, narrow pool of cold water that is typically used to treat muscle and joint pain, reduce inflammation, and improve skin tone. It is also widely used to treat chronic fatigue and stress. The increasing popularity of cold plunge tubs is attributed to its numerous benefits, such as improved blood circulation, better sleep, and increased energy levels.

Furthermore, the growing demand for personalization of cold plunge tubs is likely to drive the market. Manufacturers have been offering personalized customization of cold plunge tubs to meet the specific needs of users. For instance, in June 2020, Hydrotherapy Systems Inc. launched a fully customizable cold plunge tub, which allows users to choose from a range of colors, sizes, and depths to suit their individual needs.

The rising adoption of cold plunge tubs in spas and resorts is anticipated to fuel market growth. Cold plunge tubs are increasingly being used in spas and resorts to provide guests with a range of therapeutic services. Moreover, the increasing demand for hydrotherapy treatments is expected to create lucrative opportunities for the market. For instance, in April 2021, the Royal Caribbean International launched the world’s first hydrotherapy pool, which features a range of water jets, a hot tub, and a cold plunge pool.

The growing awareness of the numerous therapeutic benefits of cold plunge tubs is expected to drive the market. The increasing popularity of cold plunge tubs among athletes, celebrities, and fitness enthusiasts is likely to fuel market growth. For instance, in October 2021, the NBA team, Los Angeles Lakers, installed a cold plunge pool at the team’s practice facility.

The increasing trend of self-care and wellness is likely to drive the demand for cold plunge tubs. The increasing demand for home automation systems is pushing the growth of the market. Key players are introducing various technological advancements in their products to meet the changing customer preferences. For instance, in August 2021, Hydrotherapy Systems Inc. launched the world’s first automatic cold plunge tub, which can be controlled from a smartphone or tablet. The company is continuously innovating and introducing new products to meet the changing customer demands.

The cold plunge tub segment is expected to hold the largest market share of more than 65.0% by 2022. Cold plunge tubs are gaining widespread popularity among consumers due to their ability to provide a range of health and wellness benefits. These tubs are used to treat sore muscles, improve skin complexion, and reduce stress and anxiety. Additionally, the high cost of hot tubs and spas has encouraged consumers to opt for cold plunge tubs, as they are more pocket-friendly.

The traditional cold plunge tubs segment is projected to expand at the fastest CAGR of 8.5% during the forecast period. Traditional cold plunge tubs are gaining popularity due to their affordability and low maintenance cost. Moreover, these tubs are considered to be more effective and easier to use than other cold plunge tubs. The increasing popularity of traditional cold plunge tubs is likely to drive the growth of the segment in the coming years.

The supermarkets and hypermarkets segment dominated the cold plunge tub market in 2022, accounting for a share of 40.7%. This segment is driven by the rising trend of self-care among consumers, which has led to the increasing availability of cold plunge tub products in supermarkets & hypermarkets. Moreover, these establishments offer discounts and deals on products, which further increases the demand for cold plunge tubs.

The online segment is anticipated to expand at the highest CAGR of 13.3% over the forecast period. The rising penetration of the internet and the increasing inclination of consumers towards online shopping are some of the key factors driving the growth of the segment. Additionally, e-commerce websites and applications offer a wide range of products at discounted prices, which is further propelling the growth of the segment. Moreover, e-commerce websites and applications offer easy payment options and free delivery. This, in turn, is driving the growth of the segment.

The portable cold plunge tubs segment is expected to account for the largest revenue contribution and is expected to register a CAGR of 8.9% over the forecast period. This can be attributed to the increasing demand for cold plunge tubs in both the residential and commercial sectors. Rising awareness regarding the importance of physical fitness and health has increased the demand for cold plunge tubs with features such as adjustable temperature, variable water jets, and filtration systems. Furthermore, the rise in the number of start-ups and health clubs providing services such as cryotherapy is increasing the demand for these tubs as well.

The attached cold plunge tubs segment is expected to expand at the highest CAGR of 9.2% from 2022 to 2028. This can be attributed to the growing demand for these tubs in the commercial sector. The increasing popularity of cold plunge tubs in health clubs, spas, and medical facilities is driving market growth. Furthermore, the increasing trend of cold water therapy is also driving the market growth. Manufacturers such as Jacuzzi have also introduced these tubs in their product portfolio, which is boosting the segment growth.

North America is expected to hold the largest revenue share of the cold plunge tubs market in 2022. This is due to the increasing number of health-conscious consumers and the availability of advanced cold plunge tubs in the region. Furthermore, the presence of key players such as Hydrofinity, Global Water Solutions, and Hot Tub Barn is expected to fuel the growth of the market in this region.

The Asia Pacific is expected to be the fastest-growing region in the cold plunge tubs market due to the growing popularity of cold plunge tubs in the region. Furthermore, growing awareness among consumers regarding the health benefits of cold plunge tubs is expected to drive the market in the region. For instance, in January 2022, Fitmax launched a new cold plunge tub in the Asia Pacific region.

In this section of the cold plunge tub products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your cold plunge tub products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a cold plunge tub products business comes from sales of the products. This includes sales from online platforms, wholesalers, and retail stores. Other sources of revenue could include sponsorship and commissions from affiliate marketing.

Projecting Expenses

In this section, all the regular expenses related to keeping the cold plunge tub products business running will be described. The list of operating expenses includes costs for product development and testing, purchasing materials and supplies, advertising, personnel costs, and other overhead costs. It is important to consider potential risks and costs associated with potential product recalls or safety issues.

Some of the key companies operating in the cold plunge tub market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Jacuzzi launched the J-345 cold plunge pool, a deep-diving pool designed to provide superior relaxation and health benefits.

– In August 2022, American Standard launched the American Standard cold plunge tub, designed to provide superior comfort and relaxation.

– In September 2022, Kaldewei launched the Kaldewei cold plunge tub, designed to provide superior comfort and relaxation.

Some of the prominent players in the cold plunge tub market include:

– Jacuzzi
– American Standard
– Kaldewei
– Kohler Co.
– Duravit AG
– MAAX Spas
– Aquatic Industries
– Signature Bath
– Sterns Pools
– Jacuzzi Luxury Bath

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global cold plunge tub products market based on product type, end-use, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Standard Cold Plunge Tub
– Luxury Cold Plunge Tub

2. End-Use Outlook (Revenue, USD Million, 2017 – 2030)

– Commercial
– Residential

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Cold plunge tubs offer a variety of benefits, including improved energy levels, improved circulation, and decreased recovery time. Product innovation in the cold plunge tubs market is expected to focus on creating products that are energy efficient, lightweight, and durable. Technologies like insulation and temperature control are expected to be implemented to ensure efficient performance and user comfort.

[Q]: Who are the Key Players in the Cold Plunge Tub Products Market?
[A]: Major players in the cold plunge tubs market are Aqua Pools LLC, Calspas Corporation, Vita Spa, Sundance Spas, and Artesian Spas.

[Q]: What are the Major Factors Driving the Cold Plunge Tub Products Market?
[A]: Increasing number of athletes and sportspersons and rising awareness about the health benefits associated with cold plunge tubs are expected to drive the market growth. Additionally, growing demand for cold plunge tubs for medical treatments and the increasing number of spas and resorts offering cold plunge tubs are expected to fuel the market growth.

[Q]: What are the Regional Markets for Cold Plunge Tub Products?
[A]: North America is expected to be the largest regional market for cold plunge tubs, due to the presence of a large number of athletes in the region. Additionally, the increasing number of medical spas in the region and the availability of advanced technologies are expected to fuel the demand for cold plunge tubs in the region.

[Q]: What is the Growth Prospects of the Cold Plunge Tub Products Market?
[A]: The cold plunge tubs market is expected to witness a CAGR of 8.7% over the forecast period, due to the increasing number of athletes and sportspersons and rising awareness about the health benefits associated with cold plunge tubs. Additionally, government initiatives and rising disposable incomes are expected to fuel the market growth during the forecast period.