The global color cosmetics products market size was valued at USD 73.9 billion in 2022 and is expected to grow at a CAGR of 6.3% from 2023 to 2030. Factors driving the market include the increasing demand for color cosmetics products among millennials, the growing influence of social media and celebrities, and new product launches. Color cosmetics products are used to enhance the features of the face and make the appearance more attractive. The growing demand for these products has led to an increase in product launches with innovative features such as long-lasting, waterproof, and smudge-proof. Furthermore, the growing demand for natural and organic products is expected to drive market growth.

The rising awareness of the benefits of color cosmetics products, such as anti-aging and skin-lightening effects, is propelling the demand for the market. The increasing demand for color cosmetics products among the younger population is also boosting the growth of the market. Furthermore, the increasing penetration of e-commerce has made it easier for consumers to access these products, thereby driving the growth of the market.

The increasing disposable income of individuals is driving the demand for premium cosmetics products. The growing popularity of social media and digital influencers is also driving the demand for color cosmetics products. Furthermore, the increasing focus of manufacturers on introducing products with natural and organic ingredients is also driving the growth of the market. The increasing focus of manufacturers on introducing sustainable and environment-friendly products is also boosting the growth of the market. The rising demand for multi-functional and versatile products, such as BB creams, is also propelling market growth.

Moreover, the increasing adoption of color cosmetics products by men is driving the growth of the market. The rising demand for products that are organic, paraben-free, and cruelty-free is also driving the growth of the market. The increasing demand for products with natural ingredients, such as plant extracts, is also driving the growth of the market. The increasing demand for customized and personalized color cosmetics products is also driving the growth of the market.

Furthermore, the increasing demand for color cosmetics products from emerging economies is also driving the growth of the market. The increasing number of collaborations between color cosmetics manufacturers and online retailers is also driving the growth of the market. The increasing focus of manufacturers on introducing innovative packaging solutions is also propelling the growth of the market.

The lip products segment dominated the market and accounted for around 26.3% of the market share in 2019. Increasing global demand for lip products among men and women due to its long-lasting, transfer-resistant, and waterproof qualities is driving the segment. According to a survey conducted by Mintel, in August 2020, over half of the women aged 18 to 24 in the U.S. wear lipsticks and lip glosses everyday. Furthermore, rising focus of manufacturers on developing new products in terms of colour and texture, the launch of new products, and the growing trend of using colour cosmetics to highlight facial features are some of the other factors driving the segment.

The eye makeup segment is expected to expand at the fastest CAGR of 8.2% over the forecast period. Increasing popularity of eye makeup products among women of all age groups is driving the segment. According to an article published by The Independent, in July 2019, 75% of women believe that eye makeup is the most important part of their beauty routine. Furthermore, growing awareness about new makeup trends, rising disposable income, and increasing fashion consciousness among the population are some of the other factors driving the growth of the segment.

The department stores segment captured the major share of over 38.3% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards department stores as a primary source to purchase beauty and personal care products. Department stores provide a wide range of products including face makeup, lip makeup, eye makeup, and other products. Moreover, the presence of professional sales staff in these stores helps customers to get expert advice and purchase the required product.

The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. E-commerce development in the color cosmetics industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Sephora launched Sephora.com, a web-based platform dedicated to color cosmetics products. The website will offer brands across categories like face makeup, lip makeup, eye makeup, and other products. In addition, it will also offer the best brands and products along with expert advice and opinions on choosing the right product.

The color cosmetics products market is segmented into mass and premium. The mass segment accounted for the largest revenue share of 74.5% in the year 2022. The increasing availability of mass-market color cosmetics products on e-commerce platforms has resulted in a surge in their demand. Furthermore, the rising popularity of social media platforms and their use for marketing of color cosmetics products by mass market brands such as L’Oreal and Maybelline is also driving the growth of this segment.

The premium segment is expected to expand at the highest CAGR of 10.7% during the forecast period. The growing demand for premium cosmetics products among millennials and Generation Z across the globe is a key factor driving the growth of this segment. Furthermore, the increasing number of beauty salons and the rising trend of beauty services are also contributing to the growth of the premium cosmetics products market. The increasing disposable incomes of consumers and their willingness to pay more for premium products are also expected to propel this segment.

North America dominated the market and accounted for the largest revenue share of over 30.5% in 2022. The region is home to several prominent players, such as L’Oreal, Estée Lauder, and Coty, who manufacture luxury and high-quality products, which is further expected to increase product visibility among consumers. For instance, in February 2021, L’Oreal launched its new line of color cosmetics in the U.S.

Asia Pacific is expected to witness the fastest growth in the coming years. An increase in the number of beauty influencers and the growth of the e-commerce industry are key factors driving the growth of the market in the region. For instance, in April 2021, the Japanese beauty brand Shiseido launched a series of color cosmetics products in India. In addition, the growing popularity of K-beauty products is also expected to bolster the growth of the market in the region.

In this part of the color cosmetics products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main sources of revenue for a color cosmetics products business come from direct sales, wholesale, and online sales. Here you will find a list with a description of each of them and other possible sources of profit such as subscription services and advertising.

Projecting Expenses

In this section, all the regular expenses related to keeping the color cosmetics products business running will be described. The list of operating expenses includes packaging and shipping fees, labor costs, marketing and advertising, product development costs, raw materials and ingredients, and other administrative costs.

Some of the key companies operating in the color cosmetics market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, L’Oréal launched a new line of long-lasting lipsticks called Color Riche Matte Lipsticks.

– In August 2022, Estée Lauder launched a new line of eye shadows called ‘Pure Color Envy’.

– In October 2022, MAC Cosmetics launched a new line of nail polishes called ‘Velvet Turn-Up’.

Some of the prominent players in the color cosmetics market include:

– L’Oréal SA
– Estée Lauder Companies, Inc.
– Procter & Gamble Co.
– Shiseido Co., Ltd.
– Unilever PLC
– Avon Products, Inc.
– Coty, Inc.
– Revlon, Inc.
– Kao Corporation
– ELF Beauty, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global color cosmetics products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Face
– Eyes
– Lip
– Nails
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Factors Driving the Global Color Cosmetics Products Market?
[A]: The global color cosmetics products market is being driven by the increasing trend of self-grooming, growing demand for organic and natural products, and the increasing availability of innovative products. The increasing demand for color cosmetics products from millennials and the growing popularity of e-commerce platforms are some of the major factors driving the market.

[Q]: Who are the Major Players in the Global Color Cosmetics Products Market?
[A]: Some of the major players in the global color cosmetics products market are L’Oreal S.A., Estee Lauder Companies Inc., Coty Inc., Shiseido Co. Ltd., and Avon Products Inc.

[Q]: What are the Major Segments of the Global Color Cosmetics Products Market?
[A]: The global color cosmetics products market is segmented into product type, distribution channel, and region. The product type segment is further divided into lip care, face makeup, eye makeup, nail care, and others. The distribution channel segment is further divided into online, offline, and specialty stores.

[Q]: What are the Major Regional Markets for Color Cosmetics Products?
[A]: The major regional markets for color cosmetics products are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America is expected to witness significant growth in the market due to the increasing demand for natural and organic products.

[Q]: What are the Major Trends in the Global Color Cosmetics Products Market?
[A]: Some of the major trends in the global color cosmetics products market are the increasing demand for organic and natural products, the presence of innovative products, and the rising demand for cruelty-free products. Customers are also looking for products with anti-aging benefits and multi-functional products.