The global cooking sauces market was valued at USD 39.6 billion in 2022 and is projected to expand at a CAGR of 4.9% from 2023 to 2030. Cooking sauces are used to enhance the flavor of food and are a convenient way to add flavor to a variety of dishes. The market is driven by increasing health consciousness and the growing demand for convenience foods. The rising trend of eating out is also contributing to the growth of the market.

The increasing demand for ready-to-eat sauces is expected to contribute to the growth of the market. For instance, in January 2021, Nestlé India launched Maggi Fusian, a range of ready-to-cook sauces. The product is available in five flavors in the Indian market and is expected to boost the overall cooking sauces market. Furthermore, manufacturers are launching new products with different flavors to cater to the changing preferences of consumers. For instance, in June 2021, McCormick & Company, Inc. launched its new ‘Gourmet Collection’, a range of cooking sauces in India. The product line includes six sauces – Raita, Harissa, Tikka Masala, XO, Chimichurri, and Dill.

The increasing trend of premiumization in the market is expected to propel the market growth. Consumers are increasingly opting for premium products with innovative packaging and ingredients. For instance, in April 2021, The Kraft Heinz Company launched the Chef’s Companion range of premium cooking sauces in the United Kingdom. The product range includes sauces such as Tandoori Masala, Tikka Masala, and Korma. In addition, manufacturers are focusing on product launches in different variants to cater to the growing demand from customers. For instance, in March 2021, McCain Foods Limited launched a new range of frozen sauces in the United Kingdom. The product range includes 15 different sauces.

Furthermore, the increasing awareness among consumers regarding health and nutrition is driving the demand for organic and natural products in the market. Manufacturers are launching organic and natural products to meet the rising demand. For instance, in April 2021, The Kraft Heinz Company launched its new range of organic and natural cooking sauces in the United Kingdom. The product line consists of six different sauces – Classic Tomato & Basil, Mediterranean Tomato & Oregano, Bolognese, Curry, Tikka Masala, and Chilli. The rising demand for organic and natural sauces is expected to contribute to the market growth.

The tomato-based sauces segment dominated the market and accounted for a share of more than 60.0% in 2021. The rising demand for tomato-based sauces is attributed to the increasing consumption of fast foods, as they are widely used as a topping and a dip in various fast food items. According to The Guardian, in August 2020, fast-food consumption has risen by 23% in 2020 due to the COVID-19 pandemic.

The hot sauces segment is anticipated to expand at the fastest CAGR of 8.1% over the forecast period. Growing demand for spicy and flavored food to enhance the taste, increasing consumption of fast food, and rising number of restaurants and food service providers are some of the key factors driving the hot sauce market growth. According to a survey by Zizzi, in October 2020, 43% of respondents said that they would prefer hot sauces over other sauces. Furthermore, increasing health consciousness among individuals is another factor propelling the demand for hot sauces.

The supermarkets and hypermarkets segment is estimated to account for the highest share in the cooking sauces market in 2022, owing to the rising inclination of customers towards shopping for groceries in these stores. According to a study by the International Food Information Council in 2020, the majority of shoppers (87%) prefer to purchase groceries in supermarkets and hypermarkets as these stores are well-stocked with different varieties of products. Moreover, supermarkets and hypermarkets also provide convenience to customers by offering discounts and loyalty programs.

The e-commerce segment is projected to witness the fastest growth in the cooking sauces market during the forecast period. This is attributed to the growing penetration of internet and smartphones in the emerging countries. In addition, the product availability and convenience offered by the online stores are expected to drive the growth of the segment. Furthermore, the rise in demand for home-delivery services due to the COVID-19 pandemic is also driving the growth of this segment.

The spicy segment accounted for the largest revenue share of 47.3% in the year 2022. The rising trend of food experimentation and the increasing demand for spicy, tangy, and hot food among the youth population in countries such as the U.S., U.K., and Germany are driving the demand for spicy sauces. The increasing use of ethnic flavors in cooking is also boosting the demand for spicy sauces. Moreover, the expanding presence of fast food outlets is likely to drive the demand for spicy sauces.

The mild segment is anticipated to expand at the highest CAGR of 5.7% over the forecast period. The increasing demand for mild-flavored sauces, such as tomato and garlic, among health-conscious individuals is driving the market. The increasing popularity of Mediterranean cuisine, which uses mild-flavored sauces, is also likely to propel the market in the forecast period. Additionally, the increasing demand for mild-flavored sauces in pizza toppings is driving the market.

Europe accounted for the largest revenue share of the cooking sauces market, with more than 32.6% in 2022. The region is characterized by the presence of a large number of established players who offer a wide range of cooking sauces, such as jams, jellies, and ketchups. The growing demand for convenience, health, and wellness products has encouraged brands to launch vegan and organic products in this region. For instance, in October 2021, Knorr launched a vegan range of cooking sauces in the U.K.

Asia Pacific is expected to witness the fastest growth in the coming years. The growth in the region is driven by the growing awareness about healthy eating and the changing lifestyle of consumers. Moreover, the rising disposable income and increasing urbanization are also expected to drive the demand for cooking sauces in the region. For instance, in June 2021, LKK launched a range of cooking sauces in India.

In this part of the cooking sauces products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your cooking sauces products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a cooking sauces products business comes from sales of its products, either directly to customers or through retail outlets and online stores. Here you will find a list with a description of each of them and other possible sources of profit such as advertising and promotional activities.

Projecting Expenses

In this section, all the regular expenses related to keeping the cooking sauces products business running will be described. The list of operating expenses includes ingredients, packaging material, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the cooking sauces market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In November 2022, Kraft Heinz Co. launched a new line of cooking sauces, the product range includes Asian-style sauces, traditional Italian sauces, and Mexican-style sauces.

– In December 2022, Unilever launched a new line of cooking sauces, the product range includes tomato-based sauces, aromatic sauces, and mild sauces.

– In February 2022, Mars Inc. launched a new line of cooking sauces, the product range includes fruity sauces, spicy sauces, and savoury sauces.

Some of the prominent players in the cooking sauces market include:

– Kraft Heinz Co.
– Unilever
– Mars Inc.
– Nestle SA
– McCormick & Company, Inc.
– Conagra Brands, Inc.
– Premier Foods plc
– General Mills, Inc.
– Ajinomoto Co., Inc.
– Mizkan Group

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global cooking sauces products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Tomato Sauce
– Barbecue Sauce
– Soy Sauce
– Worcestershire Sauce
– Hot Sauce
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Commercial
– Home-made

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Global Cooking Sauces Market?
[A]: Major factors driving the growth of the global cooking sauces market include increasing demand for convenience food, rising disposable incomes, and growing health awareness among consumers. In addition, the growing number of modern retail outlets and the availability of a wide variety of products, coupled with the demand for healthier, organic, and natural products, are expected to drive the market further.

[Q]: What are the Major Challenges Faced by the Global Cooking Sauces Market?
[A]: Major challenges faced by the global cooking sauces market include stringent food safety regulations, increasing raw material and packaging costs, and the influx of private label brands. In addition, the emergence of e-commerce platforms, changing consumer preferences, and the rising demand for sustainable packaging are posing a challenge to the market.

[Q]: What are the Major Trends in the Global Cooking Sauces Market?
[A]: Major trends in the global cooking sauces market include the increasing focus on health and wellness, the growth of private labels and e-commerce platforms, and the increasing demand for premium and natural products. In addition, the growing popularity of international cuisines and the rising demand for organic and natural products are expected to drive the market further.

[Q]: Who are the Key Players in the Global Cooking Sauces Market?
[A]: Key players in the global cooking sauces market include Nestle SA, Unilever PLC, Kraft Heinz Co., ConAgra Brands Inc., and McCormick & Co. Inc.

[Q]: Which Region is Expected to be the Most Lucrative in the Global Cooking Sauces Market?
[A]: The Asia Pacific region is expected to be the most lucrative region in the global cooking sauces market, with an absolute dollar opportunity of $9.9 B (USD). This is attributed to the increasing demand for convenience food in the region, along with the growing health awareness among consumers.