The global curling irons products market was valued at USD 3.7 billion in 2022 and is projected to expand at a CAGR of 8.5% from 2023 to 2030. Curling irons have become popular as they provide a convenient and effective way of styling and curling hair. The growing demand for curling irons has been driven by the increasing popularity of hair styling and the rising trend of hair styling at home.

The increasing number of beauty salons and the rising demand for hair styling services are expected to boost the demand for hair curling tools. The rising disposable income of consumers has been a major factor behind the increasing demand for hair styling services. In addition, the increasing popularity of hair styling tools among different age groups is further driving the market growth. For instance, in October 2021, BaByliss launched a new range of curling irons, targeting the millennial demographic.

The rapid growth of the e-commerce industry and the rising penetration of smartphones have increased the availability of curling irons products online. The online sales of curling irons have increased significantly due to the ease of purchasing the products online. Furthermore, the availability of various offers and discounts on the online platform has led to an increase in the demand for these products.

Innovations in the product have been a major factor driving the market growth. Manufacturers are focusing on introducing curling irons with advanced technologies and improved features. For instance, in November 2021, Conair launched a new curling iron with an advanced ceramic-coated barrel to protect the hair from heat damage. Furthermore, the availability of a wide range of features such as temperature control and digital temperature display has been increasing the demand for curling irons.

The increasing demand for easy-to-use and affordable curling irons has been driving the market growth. Manufacturers are offering curling irons at various price points to cater to the increasing demand from customers. For instance, in August 2021, Remington launched a new range of curling irons with features such as digital temperature control and improved barrel design. The introduction of such innovative and affordable products is expected to drive the market growth in the coming years.

The curling irons segment held the largest market share of approximately 38.2% in 2020. Increasing demand for curling irons from the professional hairdressers is one of the major factors driving the market revenue. Curling iron is used for creating curls, waves, and volume in the hair, and also for straightening. According to the International Hair Trends Report, in 2018, the trend of curling iron usage has increased among men and women across the globe. Moreover, the rising trend of hair styling amongst men, along with the growing influence of social media on hairstyles, is another factor propelling the growth of the market.

The hair straighteners segment is anticipated to expand at the fastest CAGR of 10.2% over the forecast period. Hair straighteners are used to give hair a smooth and sleek look, and are increasingly being adopted by individuals. According to a survey conducted by the Canadian Institute of Hair and Scalp Specialists, in 2019, around 69% of men and women reported using hair straightening products. Furthermore, increasing disposable income among individuals, along with the increasing demand for hair styling products, is expected to drive the market.

The offline segment is anticipated to account for the majority share of the global curling irons market in 2022. The segment is further bifurcated into supermarkets and hypermarkets, specialty stores, and other outlets. Supermarkets and hypermarkets are expected to remain the most attractive segment, capturing a majority of the market share in 2022. Consumers prefer to buy beauty and personal care products from supermarkets due to the wide range of products and their availability under one roof.

The online segment is likely to register the highest CAGR over the forecast period. The segment includes e-commerce websites, which are increasingly being used as an effective tool for marketing and promoting products. The convenience of shopping from the comfort of one’s home, attractive discounts, and easy availability of product information has led to the growth of the segment. In addition, the emergence of various social media platforms such as Instagram, Facebook, and Twitter have enabled the vendors to reach a wide customer base.

The corded curling iron segment accounted for the largest revenue share of 73.2% in the year 2022. The convenience of using corded curling irons has led to their widespread use among consumers. Corded curling irons are cheaper than their cordless counterparts and do not require battery charging or replacement. Corded curling irons are also preferred for their better temperature control and even heat distribution, which helps in creating better curls.

The cordless segment is anticipated to expand at the highest CAGR of 8.3% over the forecast period. Increasing adoption of cordless products due to their hassle-free use is driving the growth of the segment. Cordless curling irons are powered by batteries and are easy to use and store. Furthermore, the availability of cordless curling irons with advanced features such as adjustable temperature settings, multiple heat settings, and automatic shut-off is expected to drive the demand for the segment over the forecast period.

Europe is expected to account for the largest revenue share of the global market in 2022. This can be attributed to the growing trend of styling hair using curling irons in the region. Moreover, the presence of several international and local players, such as BaByliss, Corioliss, and Vidal Sassoon, is expected to drive the growth of the market. For instance, in November 2021, BaByliss launched the Pro Curling Iron, which features a titanium barrel for long-lasting curls and waves.

Asia Pacific is expected to witness the fastest growth in the coming years. This can be attributed to the rapid urbanization, increasing disposable income, and rising awareness regarding personal care among consumers. Moreover, the presence of several prominent players in the region, such as Panasonic, Philips, and Conair, is further expected to drive the market growth. For instance, in October 2021, Panasonic launched the EH-HV20 Curling Iron in India, which features an ergonomic handle and a ceramic coating to protect hair from damage.

In this part of the curling irons products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your curling irons products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a curling irons products business comes from the sale of products, sponsorship, and partnerships. Here you will find a list with a description of each of them and other possible sources of profit.

Projecting Expenses

In this section, all the regular expenses related to keeping the curling irons products business running will be described. The list of operating expenses includes research and development, advertising, production, packaging, shipping and handling, wages, rent, utilities, insurance policies, and others.

Some of the key companies operating in the curling irons market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Conair Corporation launched the Infiniti Pro Curl Secret, a curling iron that uses patented curl technology to create curls without tangles.

– In August 2022, Remington Products launched the Curl Revolution, a curling iron with a rotating barrel to create curls faster and easier.

– In October 2022, Hot Tools Professional launched the CurlBar, a professional curling iron with a sleek design.

Some of the prominent players in the curling irons market include:

– Conair Corporation
– Remington Products
– Hot Tools Professional
– Babyliss Pro
– Homitt
– Wazor
– Trezoro
– BaBylissPRO
– Andis Company
– Helen of Troy Limited

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global curling irons market based on product type, distribution channel, material, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Cordless Curling Irons
– Corded Curling Irons
– Travel Curling Irons
– Dual Voltage Curling Irons

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Material Outlook (Revenue, USD Million, 2017 – 2030)

– Ceramic
– Titanium
– Tourmaline
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Emerging Trends in the Curling Irons Market?
[A]: The growing popularity of cordless curling irons and digital curling irons are some of the emerging trends in the curling irons market. Cordless curling irons provide convenience and portability for users. Moreover, digital curling irons offer temperature settings as per user’s needs and convenience.

[Q]: Who are the Key Players in the Curling Irons Market?
[A]: The key players in the curling irons market include Conair Corporation, Helen of Troy Limited, KAO Corporation, Panasonic Corporation, Remington Products Company, and Vidal Sassoon.

[Q]: What are the Drivers of the Curling Irons Market?
[A]: Rise in the number of professional salons, increasing fashion consciousness among youngsters, and increasing disposable incomes are some of the key drivers of the curling irons market.

[Q]: What are the Challenges Facing the Curling Irons Market?
[A]: One of the major challenges facing the curling irons market is the availability of counterfeit products. Counterfeit curling irons are cheaper but lack safety and quality standards and can cause hair damage.

[Q]: Which Region Offers the Largest Opportunity for Sales of Curling Irons?
[A]: North America is expected to be the most lucrative region for curling irons market with an absolute dollar opportunity of $1.4 B (USD). This is attributed to the presence of a large number of professional salons and increasing fashion consciousness among consumers.