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Decorated Apparel Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global decorated apparel products market was valued at USD 21.7 billion in 2022 and is projected to expand at a CAGR of 5.4% from 2023 to 2030. Decorated apparel products are clothing products with added features such as logos, graphics, or slogans. The products are used for promotional and fashion purposes. The growth of the market is attributed to the rising trend of customized products, as well as a rise in the demand for eco-friendly products.
The increasing number of fashion apparel manufacturing companies is driving the demand for decorated apparel products. The rise in the fashion apparel industry is increasing the demand for printed and embroidered products. Furthermore, the rising trend of customizing fashion apparel to convey an individual style is also driving market growth. According to a survey conducted in 2020, 83% of respondents stated that they prefer customized products over mass-produced products.
The increasing use of decorated apparel products for promotional purposes is driving the demand for the market. Companies are increasingly using decorated apparel products to promote their brand and create a positive image. Furthermore, the increasing number of sports events is also driving the demand for decorated apparel products. According to a survey conducted in 2020, 84% of respondents stated that they prefer to buy branded products as they are of superior quality.
In addition, the growing trend of athleisure is bolstering the demand for decorated apparel products. The athleisure trend has created an opportunity for apparel manufacturers to introduce innovative products to cater to the changing needs of customers. Furthermore, the increasing demand for eco-friendly products is driving market growth. Manufacturers are introducing organic and sustainable products to cater to the increasing demand for eco-friendly products. For instance, in April 2021, Adidas launched its first line of sustainable apparel made from recycled materials.
Moreover, increasing investments in the fashion apparel industry are expected to further drive market growth. For instance, in June 2021, Amazon announced an investment of USD 700 million in the fashion apparel industry. The funds will be used for introducing new technologies, tools, and services to improve the customer experience.
Product Insights
The decorated apparel segment was the largest market in 2022 and accounted for a share of around 25.9%. Growing number of promotional and corporate events, rising demand for promotional clothing, and an increasing number of sports-based activities are some of the major factors driving the growth of the decorated apparel market. According to an article published by the University of Maryland, in January 2020, it was found that decorated apparel sales accounted for nearly 18% of the total apparel sales in the US. Furthermore, the growing trend of customization and the availability of a wide range of products are some of the key factors driving the decorated apparel market.
The embroidery segment is anticipated to expand at the fastest CAGR of 8.7% over the forecast period. Embroidery products have gained immense popularity in the recent years owing to the increasing demand from corporate and promotional activities. In addition, embroidery products are cost-effective and can be customized as per the customer’s needs, which is further driving the demand for embroidery products.
Distribution Channel Insights
The retail stores segment held the major share of the decorated apparel products market in 2022. The segment’s growth is attributed to the presence of a large number of retail stores across developed and developing countries that offer apparels with attractive designs and patterns. Moreover, the development of online retail stores offering attractive discounts on decorated apparel products is anticipated to further fuel the growth of the segment.
The online segment is expected to register the highest CAGR over the forecast period. The growth of the segment is attributed to the increasing use of the internet, rising smartphone penetration, and increasing preference of customers to shop online. Moreover, the presence of e-commerce giants such as Amazon, Flipkart, Zalando, and others offering a wide range of decorated apparel products is expected to further fuel the growth of the segment. Furthermore, these e-commerce companies are continuously offering attractive discounts and offers to the customers, which is further driving the segment’s growth.
Type Insights
The decorated apparel products market is segmented into on-demand and pre-decorated products. The on-demand segment accounted for the largest revenue share in the year 2022, valued at USD 25.2 billion. The demand for on-demand products is driven by the increasing demand for personalized and customized products. The on-demand segment is further bifurcated into embroidery, screen printing, and digital printing. Embroidery is the most preferred technique for decorative apparel products. The increasing popularity of online platforms and websites offering customized and personalized decorated apparel products is driving the on-demand segment.
The pre-decorated products segment is expected to expand at the highest CAGR of 10.3% over the forecast period. The increasing demand for pre-decorated apparel products from the promotional and corporate sectors is driving the growth of the segment. Additionally, the increasing focus of vendors on the launch of new products and the expansion of product portfolio is likely to boost the growth of the segment. For instance, in 2021, the leading decorated apparel company, SanMar, launched a new product line called “Port & Company Core Fleece”. This product line includes full-zip hooded and crewneck sweatshirts. The product is available in 6 colors and 13 sizes.
Regional Insights
Asia Pacific is expected to lead the market during the forecast period. This is due to the presence of a large number of manufacturers and the increasing demand for decorated apparel products in the region. The increasing trend of athleisure and streetwear is expected to boost the regional market growth. Furthermore, the presence of a large number of e-commerce stores in the region is expected to fuel the growth of the regional market. For instance, in June 2021, the Chinese e-commerce giant, Alibaba Group, launched a new brand called ‘TAT’ to cater to the rising demand for streetwear in the region.
North America is expected to account for the second-largest market share in the global market due to the presence of prominent players in the region. The U.S. is a leading market for decorated apparel products due to the presence of a large number of well-established players such as PVH Corp., Under Armour, Inc., and Gildan Activewear. Furthermore, the rising demand for customized apparel products is expected to contribute to the regional market growth.
Financial Projections
In this section of the decorated apparel products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your decorated apparel business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a decorated apparel business comes from the retail sale of apparel and accessories. Here you will find a list with a description of each of them and other possible sources of profit such as wholesale, customization services, and the sale of promotional items.
Projecting Expenses
In this section, all the regular expenses related to keeping the decorated apparel business running will be described. The list of operating expenses includes labor costs, supplies and materials, advertising, rent and utilities, shipping and delivery costs, taxes, and others.
Key companies & market share insights
Some of the key companies operating in the decorated apparel market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In May 2022, HanesBrands Inc. launched the Hanes EcoSmart Collection of decorated apparel made from recycled plastic bottles.
– In June 2022, Fruit of the Loom launched the ‘Tees and Tops’ collection of decorated apparel made with 100% cotton.
– In August 2022, Gildan Activewear Inc. launched the ‘Signature’ collection of decorated apparel made with 100% combed cotton.
Some of the prominent players in the decorated apparel market include:
– HanesBrands Inc.
– Fruit of the Loom
– Gildan Activewear Inc.
– VF Corporation
– PVH Corporation
– American Apparel LLC
– SanMar Corporation
– Alstyle Apparel LLC
– Jerzees Apparel
– Delta Apparel Inc.
Global Decorated Apparel Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global decorated apparel products market based on product type, decoration type, application and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– T-shirts
– Hoodies
– Sweatshirts
– Others
2. Decoration Type Outlook (Revenue, USD Million, 2017 – 2030)
– Screen Printing
– Embroidery
– Others
3. Application Outlook (Revenue, USD Million, 2017 – 2030)
– Corporate
– Education
– Teams & Clubs
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Major Drivers of the Decorated Apparel Products Market?
[A]: The major drivers of the decorated apparel products market include increasing demand for personalized and customized gifts, growing promotional activities, increasing customer preference for branded clothing and accessories, and increasing demand for fashion apparel.
[Q]: Who are the Major Players in the Decorated Apparel Products Market?
[A]: Major players in the decorated apparel products market include American Apparel Inc., Fruit of the Loom Inc., Gildan Activewear Inc., Hanesbrands Inc., and VF Corporation.
[Q]: What are the Key Market Trends in the Decorated Apparel Products Market?
[A]: Key market trends in the decorated apparel products market include increasing focus on sustainable materials, rising demand for customized apparel, and growing online retail of decorated apparel products.
[Q]: What are the Potential Opportunities for New Market Entrants?
[A]: Potential opportunities for new market entrants include increasing demand for personalized and customized gifts, rising awareness among consumers about sustainable materials, and the growing popularity of online retail.
[Q]: What are the Key Challenges Faced by the Decorated Apparel Products Market?
[A]: Key challenges faced by the decorated apparel products market include high cost of production, large capital investments required, and strict regulations.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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