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Denim Jeans Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global denim jeans products market was valued at USD 152.1 billion in 2022 and is projected to expand at a CAGR of 3.2% from 2023 to 2030. The denim jeans market has been gaining traction over the past few years due to the increasing demand for comfortable and stylish garments. Furthermore, the availability of a wide range of styles, sizes, and colors has been driving the market growth. Additionally, the growing preference for sustainable fashion has been encouraging market participants to focus on the production of organic and recycled jeans.
The rising demand for various denim products including jeans, jackets, shorts, and skirts is driving the market. Additionally, the increasing preference for comfort and style among consumers has been driving the demand for fashionable and trendy jeans. The denim jeans market is witnessing a surge in demand from the younger generation, who are constantly looking for fashionable and comfortable options. Furthermore, the growing preference for eco-friendly clothing has been encouraging market players to focus on the production of organic and recycled denim products.
The growing demand for stretchable denim jeans is also driving the market. Stretchable denim jeans are becoming popular due to their comfort and flexibility. Moreover, the increasing trend of athleisurewear has been driving the demand for stretchable jeans as they are more comfortable and offer more freedom of movement. Additionally, the increasing demand for denim products with unique designs and patterns is also driving the market. Furthermore, the rising demand for premium denim products is expected to drive the market over the forecast period.
In addition, the increasing trend of e-commerce is propelling the market growth. The rising number of online shoppers is encouraging market players to increase their online presence. Furthermore, the increasing availability of discounts and offers on online platforms is driving the market. Moreover, the availability of a wide range of products on e-commerce platforms is driving the market growth. Furthermore, the increasing popularity of denim jeans among consumers is expected to propel the market in the years to come.
Product Insights
The skinny jeans segment held the largest market share in 2020 and is expected to witness healthy growth over the forecast period. The increasing demand for skinny jeans is attributed to the rising trend of slim-fit clothing among men and women. According to an article published by the University of Oxford, in 2020 around 85% of millennials prefer slim-fit jeans. Furthermore, the emergence of various online and offline distribution channels for denim jeans is also contributing to the market growth.
The boyfriend jeans segment is anticipated to expand at the fastest CAGR of 7.3% over the forecast period. Growing trends of oversized jeans, rising awareness of gender-neutral fashion, and increasing acceptance of boyfriend jeans among individuals is driving the market growth. According to an article published by the University of Pittsburgh, in 2020 around 75% of women prefer boyfriend jeans. In addition, the availability of various styles and designs of boyfriend jeans is also fueling the market growth.
Distribution Channel Insights
The departmental stores segment captured the major share of over 31.2% in 2022. The growth of the segment is mainly driven by the fact that departmental stores offer a wide range of products from various brands under one roof. Moreover, departmental stores are considered to be the best place for the purchase of denim jeans as the shoppers can try out different styles and sizes before making a purchase.
The online segment is anticipated to expand at the highest CAGR of 11.6% over the forecast period. Growing internet penetration and rising disposable incomes among the millennials are propelling the growth of the online segment. Companies are extensively investing in the online segment to expand their customer base. For instance, in April 2021, Levi Strauss & Co. launched a new digital platform for its signature products. The platform provides customers with an enhanced shopping experience along with detailed product information, size guides, and styling tips. In addition, the platform also offers a variety of payment options, such as PayPal and Apple Pay.
Type Insights
The women’s segment accounted for the highest revenue share of 60.3% in the year 2022. The increasing demand for jeans by women is attributed to the rising trend of fashion and lifestyle. Millennials are the primary target of denim jeans manufacturers and they are highly involved in the trends of denim jeans. For instance, in April 2022, Levi Strauss & Co. launched its new innovative product, Levi’s® 721 High Rise Skinny Jeans, which is designed to keep up with the ever-changing fashion trends. This product launch is likely to create new opportunities for the women’s segment in the market during the forecast period.
The men’s segment is anticipated to expand at a CAGR of 5.4% over the forecast period. The increasing trend of smart casual dressing in workplaces is driving the demand for men’s jeans. Furthermore, the growing popularity of denim jeans in the teenage demographic and the increasing need for comfort and convenience is likely to drive the demand for men’s jeans during the forecast period.
Regional Insights
Europe is expected to account for the largest revenue share of around 32.2% in 2022, owing to the presence of prominent denim-producing countries, such as Italy, the U.K., France, and Germany. The growing awareness regarding the importance of fashion and trends among the young population is expected to positively impact the denim jeans market in the region. For instance, in April 2021, Abercrombie & Fitch launched its new collection of denim jeans for young adults.
Asia Pacific is expected to witness the fastest growth over the forecast period. The increasing population in emerging countries, such as India and China, is expected to drive the market in the region. Additionally, rising disposable income and the presence of popular fashion brands, such as Uniqlo, are expected to create further opportunities for the market in the region. For instance, in March 2021, Uniqlo launched a new collection of denim jeans for men and women in the China market.
Financial Projections
In this part of the denim jeans products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your denim jeans products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a denim jeans products business comes from sales of the products themselves. Additionally, there may be opportunities to generate revenue from the sale of related accessories such as belts, wallets, and hats.
Projecting Expenses
In this section, all the regular expenses related to keeping the denim jeans products business running will be described. The list of operating expenses includes materials and supplies, wages, rent and utilities, advertising, and insurance policies. Additionally, you will need to factor in costs associated with buying and shipping inventory, as well as taxes and fees.
Key companies & market share insights
Some of the key companies operating in the denim jeans market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In April 2022, Levi Strauss & Co. launched the Levi’s® Wellthread collection, a line of denim jeans made from sustainable cotton.
– In May 2022, Wrangler launched the ‘Upcycle’ collection, a range of denim jeans made from recycled fabric.
– In July 2022, Diesel launched the ‘Eco-friendly’ collection, a range of jeans made from organic cotton.
Some of the prominent players in the denim jeans market include:
– Levi Strauss & Co.
– Wrangler
– Diesel
– Calvin Klein
– Lee
– Uniqlo
– True Religion
– GAP
– American Eagle Outfitters
– H&M
Global Denim Jeans Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global denim jeans products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Skinny Jeans
– Slim Fit Jeans
– Boot Cut Jeans
– Straight Fit Jeans
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Growth Drivers of the Denim Jeans Market?
[A]: The denim jeans market is expected to be driven by a combination of factors, including the increasing demand for premium and designer jeans, rising popularity of athleisure wear, and increasing disposable income. Additionally, the increased acceptance of denim jeans in the corporate sector and the increasing trend of customization are expected to contribute to the growth of the market.
[Q]: What are the Key Strategies Used by Manufacturers?
[A]: The key strategies used by manufacturers in the denim jeans market are product innovation, product launches, partnerships, collaborations, and acquisitions. These strategies help manufacturers to strengthen their market presence and increase their market share.
[Q]: What are the Key Regions in the Denim Jeans Market?
[A]: Key regions in the denim jeans market include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
[Q]: What Are the Most Prominent Trends in the Denim Jeans Market?
[A]: Some of the most prominent trends in the denim jeans market include an increase in the demand for sustainable fabrics, the emergence of athleisurewear, and the increasing popularity of customization.
[Q]: Who are the Leading Players in the Denim Jeans Market?
[A]: Leading players in the denim jeans market include Levi Strauss & Co., Hanesbrands Inc., VF Corporation, American Eagle Outfitters, Kontoor Brands, PVH Corp, The Gap Inc., and Diesel S.p.A.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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