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Dental Floss Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global dental floss products market was valued at USD 4.3 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. Dental floss is a string of thin, thread-like material used to clean the areas between the teeth, where a toothbrush cannot reach. It is also used to remove food particles and plaque from the surfaces of the teeth. The growing awareness regarding oral health and the increasing number of dentists and dental clinics are some of the major factors driving the growth of the market.
Manufacturers are investing heavily in research and development activities to develop new products with improved features. For instance, in January 2021, Reach Oral Care, a division of Johnson & Johnson, launched Reach Total Care Floss and Reach Total Care Toothbrush. The new floss is said to provide a comfortable and advanced cleaning experience. The product contains advanced flossing technologies such as X-traFlex Comfort Threader, X-traFlex Technology, and X-traFlex Microfiber Nylon floss.
In addition, increasing demand for disposable floss is boosting the market growth. Disposable floss is more convenient and hygienic than reusable floss, which is expected to drive market growth. Furthermore, the rising demand for vegan and organic dental floss is expected to provide positive growth opportunities for the market. For instance, in March 2021, GreenPicks introduced its vegan and organic dental floss. The new floss is made of corn starch and is 100% biodegradable.
The growing trend of premiumization is expected to further support the growth of the market. For instance, in October 2021, Johnson & Johnson launched an enhanced version of its Reach floss, Reach Ultraclean. The new floss is said to be 25% thicker and 50% stronger than the previous version, with a minty flavor for a superior flossing experience.
Increasing number of awareness campaigns about oral hygiene is also driving the market growth. For instance, in May 2021, the American Dental Association organized a campaign to promote oral hygiene and encourage people to use flossing products. The campaign included television and radio advertisements, social media posts, and posters in dentist offices. Furthermore, the increasing demand for flossing products from the geriatric population is expected to fuel market growth.
Product Insights
The waxed dental floss segment dominated the market in 2019, accounting for a share of 44.0%. Waxed dental floss is the most commonly used type of dental floss and is widely available in the market. This type of dental floss is made of nylon or another synthetic material which is covered in wax. Waxed dental floss glides easily between teeth and is effective in removing plaque and food particles from the spaces between teeth. Furthermore, the wax coating of this product also reduces the chances of floss breaking between teeth.
The dental floss picks segment is anticipated to expand at a CAGR of 5.4% over the forecast period. Dental floss picks are single-use, disposable products that are used to clean between teeth and along the gum line. These products are smaller and more convenient than traditional dental floss and are becoming increasingly popular in the market. Growing awareness about oral hygiene and increasing trends for daily flossing are some of the key factors driving the demand for dental floss picks. Additionally, rising disposable income and increasing demand for convenience products is further contributing to the market growth.
Distribution Channel Insights
Supermarkets and hypermarkets are the major distribution channels for dental floss products. This channel is mainly driven by the convenience of availability and the ability to touch and feel the products before purchasing. Consumers are more likely to purchase products after touch and feel experience in supermarkets & hypermarkets. Moreover, supermarkets and hypermarkets also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required product.
The online segment is expected to expand at the highest CAGR of 11.4% over the forecast period. The growth of the segment is attributed to the rapid development of e-commerce in the dental care products industry. Companies are launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in May 2019, Interdent launched its e-commerce website for dental floss products. The website offers a wide range of dental floss products to customers across the globe.
Type Insights
The waxed segment held a major share of the dental floss products market in the year 2022. Waxed dental floss is easily accepted by consumers as it slides easily between the teeth and is less likely to cause gums to bleed. Waxed dental floss is available in a variety of flavors, including mint, cinnamon, and bubblegum, which appeals to consumers. This segment is anticipated to grow at a CAGR of 8.2% over the forecast period.
The unwaxed segment is also expected to witness a significant growth during the forecast period. Unwaxed dental floss is generally preferred by dentists due to its flexibility and ability to remove plaque between the teeth. It is available in a variety of materials, such as nylon, silk, and Teflon, which makes it suitable for use on braces or other dental appliances. Moreover, it is available in a variety of flavors, such as mint and bubblegum, which makes it attractive to consumers.
Regional Insights
North America held the largest share in the global market in 2021. The presence of major players in the region is a key factor driving the growth in this region. The rising trend of oral hygiene, the emergence of new products, and the rising disposable income of consumers in the region are the factors driving the market in this region. Furthermore, increasing awareness regarding the importance of dental hygiene among consumers is expected to propel the growth in the region. For instance, in April 2021, Glide launched its ‘Choose Healthy Teeth’ campaign in the U.S. to educate people about the importance of dental floss.
Europe is expected to witness significant growth in the coming years. The presence of major players in the region along with the increasing demand for dental floss products due to the rising awareness regarding the importance of oral hygiene is expected to drive the growth of the market in this region. Furthermore, the presence of a large number of elderly people in this region is expected to fuel the growth of the market in Europe. For instance, in August 2021, Johnson & Johnson launched a new range of dental floss products in the U.K.
Financial Projections
In this part of the dental floss products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your dental floss products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a dental floss products business comes from the sale of the product. Here you will find a list with a description of each of them and other possible sources of profit such as advertising, sponsorships, and partnerships.
Projecting Expenses
In this section, all the regular expenses related to keeping the dental floss products business running will be described. The list of operating expenses includes research & development, marketing, advertising, packaging, shipping & handling, inventory, and wages.
Key companies & market share insights
Some of the key companies operating in the dental floss market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Johnson & Johnson launched its new ‘Reach Complete Care’ dental floss range which provides complete oral care.
– In August 2022, GlaxoSmithKline plc launched its ‘Oral-B Glide Pro-Health Deep Clean’ dental floss which is designed to clean deep between teeth and remove plaque.
– In October 2022, Unilever launched its new ‘Aquafresh Flossers’, a range of flossers which are easy to use and provide superior cleaning.
Some of the prominent players in the dental floss market include:
– Johnson & Johnson
– GlaxoSmithKline plc
– Unilever
– Procter & Gamble Co.
– Colgate-Palmolive Company
– Church & Dwight Co., Inc.
– Sunstar Americas, Inc.
– DenTek Oral Care, Inc.
– Lion Corporation
– Dr. Fresh, Inc.
Global Dental Floss Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global dental floss products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Waxed
– Unwaxed
– Super Tuffloss
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Pharmacies
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Dental Floss Products?
[A]: Dental floss products have been gaining popularity in recent years due to their ability to effectively clean between teeth and prevent the buildup of plaque. Moreover, the rising awareness of oral health has spurred the demand for dental floss products. The increasing focus on prevention and maintenance of oral health is expected to continue boosting the demand for dental floss products, which in turn will drive the global dental floss products market.
[Q]: Who are the Key Players in the Dental Floss Products Market?
[A]: Oral-B, Listerine, Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, and Sunstar are some of the key players in the global dental floss products market.
[Q]: Which Region Offers the Largest Opportunity for Sales of Dental Floss Products?
[A]: North America is expected to be the largest regional market for dental floss products and is expected to account for a significant share of the global market. The region is expected to be the leader in terms of revenue contribution, owing to the high demand for dental floss products in the US and Canada.
[Q]: What are the factors driving the dental floss products market?
[A]: Factors such as the rising awareness of oral health and hygiene, increasing disposable income, and the availability of innovative dental floss products are driving the market growth. Additionally, the increasing number of dental clinics and the growing number of dental patients are also expected to boost the dental floss products market during the forecast period.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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