This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
Diaper Rash Cream Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
GET A FREE SAMPLE
Report Overview
The global diaper rash cream products market was valued at USD 6.3 billion in 2022 and is projected to expand at a CAGR of 5.5% from 2023 to 2030. Rapid urbanization, increasing disposable income, and rising health consciousness are some of the major drivers of the market growth. Changing lifestyle, particularly among the youth, is driving the demand for disposable diapers, which in turn is driving the demand for diaper rash creams.
Moreover, increasing health consciousness among parents is driving the demand for natural and organic diaper rash creams. For instance, in January 2021, The Honest Company launched its new line of diaper rash creams, which are made with natural and organic ingredients, such as shea butter and aloe vera. In addition, the growing number of working women and rising disposable income is leading to the increased use of disposable diapers, which is expected to fuel the demand for diaper rash creams.
Furthermore, the increasing availability of products through online channels is expected to fuel the growth of the market. For instance, in April 2021, CVS Pharmacy launched its new online store for baby care products, including diaper rash creams. The new online store offers a wide range of products from leading brands, such as Aveeno and Aquaphor, at a discounted rate. In addition, the new store also provides discounts on bulk orders, which is expected to drive the demand for diaper rash creams.
Additionally, manufacturers are introducing new products to cater to the growing demand. For instance, in August 2021, Johnson & Johnson launched its new range of baby rash creams, which are enriched with natural ingredients, such as avocado, shea butter, and aloe vera. The launch of such new products is expected to drive the growth of the market in the coming years.
Moreover, manufacturers are introducing new products with enhanced features. For instance, in October 2021, Burt’s Bees Baby launched its new diaper rash cream, which is enriched with natural ingredients and is free from parabens, phthalates, and petroleum. The new product is said to be clinically proven to soothe and protect baby’s delicate skin from diaper rash. Such new product launches are expected to support the growth of the market in the near future.
Product Insights
The baby diaper rash segment held the major share of the diaper rash cream market in 2019. The increasing demand for baby diaper rash cream can be attributed to the rise in the birth rate, growing awareness about baby hygiene and health, and increasing disposable incomes of parents. According to a report published by the World Bank, the total births in the U.S. increased from 3.7 million in 2017 to 3.8 million in 2018. Furthermore, the growing demand for natural and organic products is also driving the diaper rash cream market growth.
The adult diaper rash segment is anticipated to expand at the fastest CAGR of 8.0% over the forecast period. Growing prevalence of skin allergies, increasing elderly population, and rising awareness about hygiene among adults are some of the key factors driving the adult diaper rash cream market. According to an article published by The Sun, in January 2020, the number of people aged 65 and over in the U.K. is expected to reach 20 million by 2037. In addition, rising disposable incomes among adults is also driving the demand for advanced diaper rash cream products.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 34.2% in 2022. Supermarkets and hypermarkets are major distribution channels for diaper rash cream products. These stores generally provide a wide range of products so that customers can compare different brands and prices. Moreover, the convenience of buying diaper rash cream products from these stores has driven the growth of the segment in recent years. Moreover, supermarkets and hypermarkets also provide promotional offers like discounts, buy one get one free, and other offers to attract customers.
The online segment is anticipated to expand at the highest CAGR of 12.1% over the forecast period. The rising penetration of internet and the growing trend of online shopping have been aiding the growth of this segment in recent years. The e-commerce portals provide a wide range of products to customers, which has made it easier for customers to compare and buy the best product. Moreover, online retailers often provide attractive discounts and offers that further attract customers. Furthermore, the growing popularity of online retailing among young parents is expected to drive the growth of this segment in the coming years.
Type Insights
The over-the-counter (OTC) segment accounted for the largest revenue share of 55.9% in 2022. The increasing awareness of proper hygiene and health among parents has increased the demand for over-the-counter diaper rash cream products. Furthermore, the increasing disposable income of the middle-income group in developing countries is also driving the demand for OTC diaper rash cream products. For instance, in June 2021, Johnson & Johnson launched a new range of baby diaper rash cream products in India, containing natural ingredients such as aloe vera, almond oil, and chamomile extract.
The prescription segment is expected to grow at the highest CAGR of 6.0% over the forecast period. The increasing prevalence of severe diaper rashes due to skin sensitivity and allergies is driving the demand for prescription diaper rash cream products. Furthermore, the rising awareness of various side effects of using OTC products is driving parents to consult a doctor for severe diaper rashes and is likely to boost the demand for prescription products in the forecasted period.
Regional Insights
North America held the largest share in the global diaper rash cream market in 2020. This is attributed to increasing awareness among parents regarding the importance of baby skin care and the availability of various diaper rash cream products from leading manufacturers in the region. In addition, the presence of major players, such as Johnson & Johnson, Procter & Gamble, and Unilever, has been a major factor driving the growth of the regional market.
The Asia Pacific region is expected to be the fastest-growing market for diaper rash cream during the forecast period. This is attributed to the rising availability of a wide range of baby hygiene and skincare products in the region. Moreover, increasing disposable incomes and rising urbanization are expected to fuel the growth of the market. In addition, the region has witnessed a growing demand for organic and natural ingredients in diaper rash cream products, which is further expected to drive the market growth.
Financial Projections
In this part of the diaper rash cream products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your diaper rash cream production. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a diaper rash cream production business comes from the sale of products, as well as wholesale distribution, retail sales, and online sales. Additionally, other possible sources of profit can include collaborations with other brands, special promotions, and the sale of promotional merchandise.
Projecting Expenses
In this section, all the regular expenses related to keeping the diaper rash cream production business running will be described. The list of operating expenses includes manufacturing costs, wages, packaging, advertising, shipping and handling, utilities, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the diaper rash cream products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Johnson & Johnson launched the new Johnson’s Baby Relief Diaper Rash Cream, a hypoallergenic and gentle cream that is clinically proven to provide relief from redness, itching, and discomfort associated with diaper rash.
– In August 2022, Pampers launched the Pampers Aqua Pure Diaper Rash Cream, an ultra-pure formula designed to provide relief from diaper rash while helping to keep skin soft and smooth.
– In October 2022, Huggies launched the Huggies Pure & Natural Diaper Rash Cream, a natural formula designed to soothe and protect baby’s delicate skin and provide relief from diaper rash.
Some of the prominent players in the diaper rash cream products market include:
– Johnson & Johnson
– Pampers
– Huggies
– Mustela
– Burt’s Bees
– Weleda
– Earth Mama Angel Baby
– California Baby
– Boogie Wipes
– Aveeno
Global Diaper Rash Cream Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global diaper rash cream products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Wet Wipes
– Ointments & Creams
– Powders
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation in Diaper Rash Cream Market?
[A]: Product innovation has been a key area of focus for players in the diaper rash cream market. Manufacturers are looking to differentiate their products through the introduction of natural and organic ingredients, new product formats such as balms, and innovative packaging designs. Additionally, innovations in ingredients such as probiotics and plant-based oils are expected to help create new opportunities in the market.
[Q]: Who are the Key Players in the Diaper Rash Cream Market?
[A]: The key players in the diaper rash cream market include Johnson & Johnson, Bepanthen, Weleda, Himalaya, Mustela, Sebamed, Burt’s Bees, and Earth Mama Angel Baby.
[Q]: What are the Factors Driving the Diaper Rash Cream Market?
[A]: Factors such as the increasing prevalence of diaper rash, the growing awareness about the importance of skin care, and the availability of a wide range of products are driving the diaper rash cream market.
[Q]: Which Region Offers the Largest Opportunity for Sales of Diaper Rash Cream?
[A]: Asia Pacific is expected to be the largest and fastest-growing region in the diaper rash cream market. The rising population, increasing disposable incomes, and increasing awareness among consumers are some of the factors driving the market in this region.
[Q]: What are the Challenges Faced by the Diaper Rash Cream Market?
[A]: The high cost of premium products, the availability of substitutes, and the changing regulatory landscape are some of the challenges facing the diaper rash cream market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.
