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Dishwashing Detergent Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global dishwashing detergent products market was valued at USD 33.2 billion in 2021 and is projected to expand at a CAGR of 5.2% from 2022 to 2030. The demand for dishwashing detergent products is driven by the increasing demand for these products due to their ability to remove tough stains and grease from dishes easily. The rising trend of eating out and an increase in the number of nuclear families are some of the factors driving the demand for these products worldwide.
Furthermore, an increase in awareness about environmental issues is also projected to drive the demand for eco-friendly dishwashing detergents. Additionally, manufacturers are focusing on introducing products with natural ingredients, such as lemon, tea tree oil, and eucalyptus, which are perceived to be eco-friendly, thus providing a positive outlook for the dishwashing detergents market. For instance, in December 2021, Unilever launched a new range of eco-friendly dishwashing detergents under its brand, Persil. This product range is said to be certified by the EU Ecolabel, which ensures the product is made with natural ingredients and is safe for the environment.
The rise in the demand for dishwashing detergents for commercial use is propelling the market growth. This is due to the increasing demand for these products from hotels, restaurants, and catering services. Additionally, the increasing disposable income of people and the rising trend of eating out are some of the factors driving the market growth. Furthermore, the growing demand for multifunctional dishwashing detergents and the increasing adoption of automatic dishwashing systems is boosting the growth of the market.
Moreover, the increasing popularity of subscription services for dishwashing detergents is projected to drive the market growth in the coming years. This is due to the convenience and cost savings offered by these services. For instance, in May 2021, Finish launched a new subscription service for its dishwashing detergent products. This subscription service provides customers with products at discounted prices and allows them to customize their orders based on their needs.
The growing demand for organic, vegan, and cruelty-free detergents is also expected to drive the market growth in the coming years. This is due to the increasing awareness about the adverse effects of chemicals used in conventional detergents. For instance, in October 2021, Seventh Generation launched a new range of plant-based natural dishwashing detergents. This product range is said to be free from artificial fragrances, dyes, and phosphates and is certified by the EPA’s Safer Choice label.
Product Insights
The powder segment dominated the market and accounted for a share of around 35.8% in 2022. The increasing demand for powder dishwashing detergents can be attributed to its lower production cost, long shelf life, and convenience of packaging. These products are also widely used for manual cleaning due to the presence of bleaching agents and other active ingredients.
The gel segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. The growing demand for gel dishwashing detergent can be attributed to its superior cleaning properties, convenience of packaging, and longer shelf life. Furthermore, the emergence of eco-friendly and biodegradable gels is further driving the market. According to an article published by the University of Maryland, in April 2019, more than 70% of consumers prefer to use eco-friendly detergents.
Distribution Channel Insights
The supermarkets and hypermarkets segment is projected to account for the largest share in 2022. The segment is the most preferred by consumers for the purchase of dishwashing detergents. Supermarkets and hypermarkets offer a wide variety of products. In addition, they also offer promotional benefits such as discounts and loyalty programs, which attract customers and lead to increased sales. For example, in 2019, Walmart launched a loyalty program, which offers discounts on dishwashing detergents.
The online segment is anticipated to be the fastest-growing segment during the forecast period. The increasing popularity of online stores, such as Amazon, Flipkart, and Walmart, is driving the growth of the segment. Consumers prefer online shopping for dishwashing detergents as it offers convenience and wide selection of products. Moreover, the presence of e-commerce giants with attractive discounts and offers further fuels the growth of the segment.
Type Insights
The liquid segment accounted for the largest revenue share of 75.2% in the year 2022. The rising demand for liquid detergents is attributed to their convenience in use, ease of handling, and cost-effectiveness. Liquid detergents are more effective in dissolving and removing dirt and grease from dishes, as compared to powder detergents. Also, liquid detergents are more economical for large households, as they require less amount of detergent for each dishwashing cycle. Furthermore, the increasing trend of sustainability is also propelling the demand for liquid detergents over powder detergents, as they are more water-soluble and require less packaging, leading to less plastic usage.
The bar segment is expected to expand at the highest CAGR of 8.3% over the forecast period. The rising demand for bars is mainly due to the increasing consumer preference for eco-friendly products. Bar detergents are more sustainable alternatives to liquid detergents, as they are more economical and require less packaging. Also, the rising awareness of cleanliness has increased the demand for bar detergents among consumers, as they are more effective in removing dirt from dishes. Furthermore, the increasing trend of DIY products is also driving the demand for bar detergents, as they are easier to use and require minimal effort.
Regional Insights
Europe is expected to account for the largest revenue share in the market due to the presence of major players in the region. For instance, in 2020, Henkel, a Germany-based company, launched the new range of dishwashing detergent products. Moreover, the rising demand for more eco-friendly and cost-effective products is expected to further drive the market in the region.
Asia Pacific is expected to witness the highest growth rate in the coming years. The growing demand for convenience products such as automatic dishwashing detergents is expected to boost the growth of the market in the region. The rising disposable income among consumers is also expected to increase the demand for these products. Additionally, increasing health awareness is prompting consumers to opt for more natural products, such as liquid detergents, tablets, and gels, which is further expected to propel the market in Asia Pacific.
Financial Projections
In this part of the dishwashing detergent products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a dishwashing detergent products business comes from the sales of dishwashing detergent products. Additionally, other possible sources of profit could be found such as through the sale of promotional items, bulk discounts, and online sales.
Projecting Expenses
In this section, all the regular expenses related to keeping the dishwashing detergent products business running will be described. The list of operating expenses includes materials and packaging costs, wages, advertising and marketing, rent, utilities, and insurance policies. Additionally, research and development expenses as well as fees for certifications for the product may be included.
Key companies & market share insights
Some of the key companies operating in the dishwashing detergent market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Procter & Gamble Co. launched a new line of dishwashing detergents, including liquid and gel formulas, designed to provide better cleaning performance on greasy dishes.
– In August 2022, Unilever PLC launched a line of biodegradable dishwashing detergents, formulated with plant-based ingredients for a sustainable cleaning experience.
– In October 2022, Seventh Generation Inc. launched a line of ultra-concentrated dishwashing detergents designed to reduce the use of single-use plastic containers.
Some of the prominent players in the dishwashing detergent market include:
– Procter & Gamble Co.
– Unilever PLC
– Colgate-Palmolive Company
– Reckitt Benckiser
– The Clorox Company
– Seventh Generation Inc.
– Henkel AG & Co. KGaA
– Church & Dwight Co., Inc.
– Ecolab
– The Dial Corporation
Global Dishwashing Detergent Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global dishwashing detergent products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Liquid Detergents
– Powder Detergents
– Tablets/Capsules
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the key drivers of the Dishwashing Detergent Products Market?
[A]: The increasing demand for eco-friendly and natural products, an increasing number of households, and the increasing purchasing power of consumers are the key drivers of the global dishwashing detergent products market. Additionally, the increasing number of working women is also contributing to the market growth.
[Q]: What are the major challenges in the Dishwashing Detergent Products Market?
[A]: The major challenges faced by the market are the availability of counterfeit products and the high cost of production. Furthermore, the availability of alternative cleaning products such as liquid soap, vinegar, and baking soda could also limit the growth of the market.
[Q]: Who are the key players in the Dishwashing Detergent Products Market?
[A]: Some of the key players in the global dishwashing detergent products market include Unilever, The Procter & Gamble Company, Henkel AG & Co. KGaA, Kao Corporation, and Church & Dwight Co., Inc.
[Q]: What is the geographic outlook of the Dishwashing Detergent Products Market?
[A]: Europe is expected to be the largest regional market for dishwashing detergent products due to the presence of leading manufacturers in the region. The Asia-Pacific region is also expected to witness a rapid growth rate during the forecast period due to the increasing number of households and improving economic conditions in the region.
[Q]: What is the potential of product innovation in the Dishwashing Detergent Products Market?
[A]: Product innovation has been playing an important role in the dishwashing detergent products market. Manufacturers are using advanced technologies to develop new products which are eco-friendly and natural. Additionally, companies are also launching products with innovative packaging to attract more customers.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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