The global dried berries products market was valued at USD 12.2 billion in 2022 and is projected to expand at a CAGR of 5.5% from 2023 to 2030. Dried berries are becoming increasingly popular due to their nutritional benefits, convenience, and long shelf life. Dried berries are considered a healthy snack and are gaining traction as a functional ingredient in food products. The trend of snacking is growing, and consumers are becoming increasingly health-conscious and seeking products with natural ingredients. The growing health-conscious trend is a major factor driving the demand for dried berries products.

In addition, the increasing demand for plant-based products is fueling the growth of the dried berries market. Dried berries are a popular ingredient in vegan products as they are a rich source of essential vitamins, minerals, and antioxidants. For instance, in April 2021, Nature’s Bakery launched a line of vegan-friendly fig bars that contain nutrient-rich ingredients like dried cranberries and dried cherries. Furthermore, the increasing demand for ready-to-eat snacks is also driving market growth. For instance, in March 2021, Conagra Brands, Inc. launched a new line of nutritious snacks under the Healthy Choice brand, which includes dried berries products.

Moreover, the increasing popularity of dried berries in bakery and confectionery products is driving the market growth. Dried berries are used as a topping for cakes, pastries, ice creams, and other confectionery items. Companies are introducing new products with dried berries as an ingredient to meet the rising demand of consumers. For instance, in April 2021, Weston Foods launched a new line of premium artisanal frozen pastries containing dried berries.

The increasing demand for organic and natural products is also driving the market growth. Consumers are increasingly preferring natural ingredients due to their health benefits. Companies are manufacturing organic dried berries products to meet the growing consumer demand. For instance, in July 2020, Nature’s Touch launched a new range of organic dried berries. The product range includes dried blueberries, dried cranberries, dried raspberries, and dried cherries.

In addition, the rising demand for value-added products is driving the growth of the market. Companies are introducing novel products with dried berries as an ingredient. For instance, in March 2021, Wawona Frozen Foods launched a new range of frozen products with dried berries including frozen smoothie bowls and frozen yogurt parfaits. Furthermore, the growing demand for functional foods is also expected to drive the growth of the market.

The dried cranberries segment led the market and accounted for a share of around 28.9% in 2021. The rising demand for snacking and convenience foods around the world has been driving the demand for dried cranberries over the past few years. According to an article published by Mintel, in November 2020, 66% of Americans are interested in trying dried cranberries as a snack or in a recipe. Furthermore, the increasing popularity of vegan food, macro-level factors such as rising disposable income among consumers and growing demand for healthy food products are bolstering the demand for dried cranberries.

The dried blueberries segment is anticipated to expand at the fastest CAGR of 7.1% over the forecast period. Growing awareness among consumers regarding the health benefits of dried blueberries has been driving the market growth. According to an article published by the Journal of Food Science and Technology, in April 2020, dried blueberries are rich in antioxidants and dietary fiber, which helps to reduce the risk of chronic disease. In addition, the increasing popularity of vegan food and rising disposable income are some of the major factors driving the market growth.

The supermarkets and hypermarkets segment captured the major share of over 47.2% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase food products. According to a study by The Economist in 2020, dried berries are one of the most popular food items in supermarkets & hypermarkets due to their convenience and wide range of flavors available. These establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required dried berries.

The online segment is anticipated to expand at the highest CAGR of 11.6% over the forecast period. E-commerce development in the food industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Amazon launched Amazon Fresh, a grocery delivery and pickup service that offers a wide selection of fresh groceries and locally sourced items. In addition, it will also offer the best brands and products for dried berries along with expert advice and opinions on choosing the best products.

The dried berry products market is segmented into organic and conventional. The conventional segment accounted for the largest revenue share of 72.3% in the year 2022. The increasing popularity of conventional dried berry products is mainly due to their easy availability and competitive pricing. Moreover, the growing demand for convenience and processed food products is further boosting the demand for conventional dried berry products.

The organic segment is anticipated to expand at the highest CAGR of 10.5% over the forecast period. The increasing demand for organic food products is mainly due to their health benefits and growing awareness among consumers. Additionally, the increasing health and wellness trend among the global population is propelling the demand for organic food products, including dried berries. Furthermore, the presence of government regulations and certifications, such as USDA Organic, EU Organic, and JAS Organic, is also driving the demand for organic dried berry products.

Europe is projected to witness the highest growth in the coming years. This is attributed to the increasing demand for dried berries among health-conscious consumers in the region. Additionally, the growing production of dried berries in the region is also expected to drive the market growth. For instance, in April 2021, the European Commission approved a new crop-specific support for organic dried berries production in the EU.

Asia Pacific is anticipated to be the second-fastest growing region in the market. Factors such as the growing health consciousness among consumers, shifting preferences towards vegan and organic diets, and the increasing disposable incomes of the population are driving the regional market. Moreover, rising investments from market players to expand their production facilities in the region are expected to propel market growth. For instance, in August 2021, the Australian government announced a funding of AUD 8.5 million for the development of dried berries production in the country.

In this part of the dried berries products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a dried berries products business comes from wholesalers, retailers, and direct-to-consumer sales. Here you will find a list with a description of each of them, as well as other possible sources of profit such as e-commerce sales, catering services, and fundraising.

Projecting Expenses
In this section, all the regular expenses related to keeping the dried berries products business running will be described. The list of operating expenses includes packaging and shipping costs, wages, rent, advertising, marketing, and other miscellaneous expenses.

Some of the key companies operating in the dried berries market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In September 2022, Natures Path Foods Inc. launched a new range of dried berries, including dried blueberries, dried cranberries, and dried goji berries.

– In August 2022, Dole Food Company launched a range of premium dried berries, including dried blueberries, dried cranberries, dried cherries, and dried raspberries.

– In October 2022, Driscoll’s launched a range of organic dried berries, including dried blueberries, dried cranberries, and dried strawberries.

Some of the prominent players in the dried berries market include:

– Natures Path Foods Inc.
– Dole Food Company
– Driscoll’s
– Ocean Spray Cranberries, Inc.
– The Hain Celestial Group, Inc.
– Sun-Maid Growers of California
– Stahlbush Island Farms
– Wonderful Pistachios & Almonds
– Gerbs Allergy Friendly Foods
– Tropical Fields

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global dried berries products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Cranberries
– Blueberries
– Goji Berries
– Mulberries
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Fresh
– Dried

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the major factors driving the global dried berries market?
[A]: The growing demand for healthy snacks, the increasing popularity of vegan and gluten-free products, and the rising health consciousness among consumers are the major factors driving the global dried berries market. Additionally, the growing demand for organic and natural products, increasing disposable income, and increasing demand for snacks with high nutritional content are some of the other factors contributing to the growth of the market.

[Q]: Who are the key players in the global dried berries market?
[A]: The key players in the global dried berries market include Sun-Maid Growers of California, Oregon Freeze Dry Inc., SunOpta Inc., Uren Food Group Ltd, Welch’s, and ConAgra Foods Inc.

[Q]: Which region offers the largest opportunity for sales of dried berries?
[A]: North America is expected to be the largest market for dried berries due to the presence of a large consumer base and a well-developed food industry. The increasing demand for healthy snacks and the growing health consciousness among consumers are some of the factors driving the market in this region.

[Q]: What are the major product types available in the dried berries market?
[A]: The major product types available in the dried berries market are cranberries, blueberries, strawberries, blackberries, and others.

[Q]: What are the application areas of dried berries?
[A]: Dried berries are widely used in a variety of applications such as snacks, cereals, bakery products, sauces, and others. Additionally, dried berries are used in the production of beverages such as smoothies, juices, and others.